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11/26 /// 4 ways Yellow Pages Canada is screwing you up without your consent -

Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

09/29 /// SEMPO Cities Vancouver Mini-Conference: October 27, 2015: Digital Marketing Think Tank

10/06 /// SEM-SEMPO Vancouver Meetup: October 14, 2014: Demystifying Bing in Canada & Technological Revolution

12/12 /// SEM-SEMPO Vancouver Meetup: December 17, 2013 The Inefficiency and Opportunity of Intraday PPC Bids

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SEMPO Cities Vancouver Mini-Conference: October 27, 2015 at Steamworks in Gastown (375 Water Street) on Bing Platform Review and Product Road Map & SEO in a Mobile-First World, Multilingual SEO and More.

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative. 

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Term Definition

Conversion Rate /// Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).

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