Adhack.com, people-powered DIY advertising, just announced the winners from the Oly Awards: Best Brand and Best Ad Photographer for the Vancouver 2010 Winter Olympics. From a field of 800+ nominated ads, Coca-Cola was awarded The Oly Award for Best Brand of the Vancouver 2010 Winter Olympics for its advertising campaign and sponsoring of the Olympic Torch Relay.
Please find full post on winners here: http://bit.ly/baszF0
09/15 /// Wordstream Launches a Free Keyword Tool
03/10 /// Online Marketing Coordinator - Big Turns (Bigturns.com) - Vancouver (BC) Canada;
Big Turns (Bigturns.com)
03/10 /// Account Manager w/ SEO & PPC Experience - PNI Digital Media - Vancouver (BC);
PNI Digital Media (pnidigitalmedia.com)
03/09 /// Website Copywriter - Vancouver (BC) Canada;
N/A
03/09 /// Director Internet Marketing - Vancouver (BC) Canada;
N/A
03/08 /// Online Marketing Keyword ranking & Search Engine Optimization Expert - Vancouver (BC);
N/A
03/05 /// PPC Management Specialist Job - Campus Support Centre - Vancouver (BC) Canada;
Campus Support Centre
03/02 /// Experienced Sponsored (PPC) Search Marketing Strategist - Enquiro (Enquiro.com) - Kelowna (BC);
Enquiro (Enquiro.com)
The next Vancouver SEM meetup will be on March 8, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:
Announcing a new Meetup for The Vancouver Search Engine Marketing Group!
What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ani Lopez - SEO for Multi-Country-Language Projects: Target Europe / Latin America
When: March 8, 2010 6:00 PM
Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3
“Alex presented his SEO 101 - Back to Basics seminar to a packed house of entrepreneurs at eBusiness Connection. His 90 minute seminar taught the fundamentals behind search engine marketing and gave the audience a head start on marketing their new ventures online. Since working with Alex as a speaker at eBusiness Connection, his name continues to pop-up when talking to others in the tech industry and their comments are always glowing and tend includes words like brilliant, expert, and passionate. Enough said.”
/// Robert Lewis
President
Techvibes.com
Read more...
Contextual Link Inventory /// To supplement their business models, certain text-link advertising networks have expanded their network distribution to include "contextual inventory". Most vendors of "search engine traffic" have expanded the definition of Search Engine Marketing to include this contextual inventory. Contextual or content inventory is generated when listings are displayed on pages of Web sites (usually not search engines), where the written content on the page indicates to the ad-server that the page is a good match to specific keywords and phrases. Often this matching method is validated by measuring the number of times a viewer clicks on the displayed ad.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Web Analytics Services
During the initial phase of any search marketing project, I require the implementation of a web analytics tool.
Google Analytics has become the most common one these days, but as long as you have a professional web analytics tool in place, I will be able to monitor our progress. So, as soon as I get started working on either SEO, link building or Paid Search, I monitor your site traffic, calculated in visitors, page views, average page views per visitor and more, and we provide weekly or monthly basis, depending on the level of details & monitoring that is required. You’ll be amazed with the quantity of information we can analyze and be even happier to see what we can learn from these reports. You will receive them through numerous forms, including summary Excel spreadsheet, on a weekly/monthly basis and you will soon understand that there is a lot of information to analyze to continue refining a Search Marketing program in order to provide continued success and increase your conversion rate. This is a very important component of the Search Marketing process and this piece starts at day 1. Please make sure you have the right tool in place and if you are not sure about this, please contact us.
