The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:
Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!
What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)
When: Tuesday, September 21, 2010 6:00 PM
Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4
Learn more here:
Meetup.com/VancouverSEM
08/17 /// Social Media & Analytics Specialist - Enquiro (Enquiro.com) - Kelowna (BC) Canada;
Enquiro (Enquiro.com)
07/20 /// SEO Consultant - Standard Marketing (standardmarketing.ca) - Vancouver (BC) Canada;
Standard Marketing (standardmarketing.ca)
07/20 /// SEO Specialist - Jr. to Mid-Level - Sales Works (salesworks.com) - Vancouver (BC);
Sales Works (salesworks.com)
07/02 /// Account Manager for a Web Design and Internet Marketing Firm - Snaptech (snaptech.com) - Vancouver;
Snaptech (snaptech.com)
07/01 /// Marketing Manager With SEO Skills - ZE PowerGroup (ze.com) - Richmond (BC);
ZE PowerGroup (ze.com)
07/01 /// Internet/Social Media Marketing - Vancouver (BC) Canada;
N/A
07/01 /// Junior Search Marketing Strategist - 6S Marketing - Yaletown (Vancouver) BC Canada;
6S Marketing (6smarketing.com)
The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:
Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!
What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)
When: Tuesday, September 21, 2010 6:00 PM
Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4
Learn more here:
Meetup.com/VancouverSEM
On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.
Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details
"I thoroughly enjoyed Alexandre Brabant’s eMarketing seminar, both for its content and for Alexandre’s informative and enthusiastic presentation style. I came away with a broad overview of what is involved in successfully marketing a website, which is exactly what I was looking for.”
/// Barbara Sabathil
Internet Evangelist
Read more...
Web Browser /// Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.
Search Engine Marketing Professional Organization (Canada)
Read about it on my Search Marketing blog
Search Engine Optimization (SEO) Vancouver BC Canada
“Companies who spend millions of dollars developing corporate Web sites are unintentionally damaging their Web site visibility in search engines, according to a study by iProspect.”
Search Engine Optimization (SEO) Definition: (source Wikipedia) Search Engine Optimization (SEO) is considered a subset of Search Engine Marketing (SEM), and is a term used to describe a process of improving the volume or quality of organic (aka. free) traffic to a web site from search engines, usually in “natural” ("organic" or “algorithmic") search results. Many site owners and consultants engaging in Search Engine Optimisation (SEO) attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.
Once the set up is done in pay per click (PPC) search engines and everything is up and running, you quickly realize that search engine marketing (SEM) is the best form of marketing you have ever done, no matter what size your business is or the amount of money you spend per day. You also realize that you need to keep paying for those qualified leads if you want to stay ahead of your competitors. Now, with the reporting system we have in place, you’ll soon notice there are 2 types of traffic that’s coming to your site: paid traffic, in the form of sponsored links or “paid search” and organic (free traffic). Free traffic can be obtained by search through a directory (Yahoo, Looksmart and DMOZ) or from organic search results. As we want to increase the amount of free traffic to your site, we will need to work together to “optimize” (SEO) your site based on your targeted search phrases.
1- Search Engine Optimization (SEO): What is your site “theme”?
To determine your sites “theme” we must first understand the content within its pages. Most sites content display detailed information about their products/services as well as corporate information. By analyzing all the text from every page, we can compile a list of words that are relevant to the site. Before we even submit the site, we need to make a thorough analysis of all the keywords on a page by page basis.
During this process, the meta description tag must be carefully optimized based on the “theme” of every page of your site. The body copy must also be optimized in order to satisfy search engine requirements.
2- Link building – off page factors SEO
As more and more companies know about SEO, they tweak their site with the right amount of keywords so that they can improve their ranking. There is still one element that is critical for good search engine ranking: Link popularity.
Briefly, link popularity is the amount of links on the Internet directed to your sites. Not all those links have the same weight or importance and search engines are now making heavy use of link popularity in their ranking algorithm. Google is a search engine using link popularity as the major factor for its ranking algorithm. To measure your link popularity: see Marketleap.
As link popularity is “unfakable”, there is no shortcut that can be taken here. Link building is a time consuming process but provides long lasting results from which you can obtain free traffic.
To find out more on link popularity, click here.
