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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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“Alexandre is one of the most focused individuals I’ve had the pleasure of working with. His determination and dedication to get his ideas to fruition are second-to-none. In terms of eBusiness Marketing initiatives, if you ever need anyone to help you get something done with excellent results, Alexandre is the one to talk to.”

/// Marco Battilana
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Resort Reservations Network (Intrawest)
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Term Definition

Stop Character /// Certain characters, such as ampersand (&), equals sign (=), and question mark (?), when in a web page's URL, tip off a search engine that the page in question is dynamic. Search engines are cautious of indexing dynamic pages for fear of spider traps, thus pages that contain stop characters in their URL run the risk of not getting indexed and becoming part of the "Invisible Web." Google won't crawl more than one dynamic level deep. So dynamic pages with stop characters in its URL should get indexed if a static page links to it. Eliminating stop characters from all URLs on your site will go a long way in ensuring that your entire site gets indexed by Google.

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Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

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Search Engine Marketing (SEM) Consultant

Every time I start a new Search Marketing project, I spend a great deal of time with you to understand your business well enough to work on it. Very often, people want to rush things because they are eager to make more sales from the web and they fail to follow a solid process. I am going to tell you something: the secret for a successful search marketing project is in the process. During the initial phase, we have to take our time to define the scope of the project, the budget, look at crucial elements such as your domain name(s), your current traffic level, competitors search strategy, search phrases you want to be found under and compare it with results from keyword research tools etc. There are a lot of elements to look into and to analyze as part of the initial search process, before we actually get the work done. During this stage, we will take our time to define what needs to be done and why, and then start on the right foot.

Trust me, this is where you will find the difference between a normal SEO and me; success and failure. Nor sure yet? Please check a few of my testimonials.