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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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Client Testimonial

YOU FIRST Vancouver Retirement Financial Planners offer a full range of personalized financial planning services including retirement financial planning & high net worth investment financial planning.

“Alex is so passionate about what he does, his enthusiasm is contagious! I can honestly say that I had some doubts about what Alex suggested. I did not see the need and was concern about costs. Alex took the time to patiently educate me on the subject of Search Engine Optimization, Website Ranking and Link Building. I did not even know what these were a year ago and now I even have my own blog!”

/// Odette Morin
Founder & Senior Financial Planner
YOU FIRST Vancouver Financial Planning
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Term Definition

Organic Listings /// Organic listings are the natural Search Engine Results given by the a search query. The reason it is named natural is due to the additional paid advertising present on most to the search results. For example: Adwords.

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Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog


SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

TOP SEO in Canada, based in Vancouver (BC) Canada

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Pay Per Click Management Services

It is no news for anyone now that there is what we call organic search results and sponsored search listings. In a nutshell, what I can do for you is essentially cleaning up the mess.

- Are you capitalizing on the long tail of search queries?
- Are using all functionalities available in Adwords to increase your CTR and quality score?
- Are you using ad extensions appropriately?
- Did you put negative terms in your keywords roster? 
- Are you using Bing Ads as a standard practice?
- Are you using Acquisio PPC management software to increase your level of sophistication (and results) in PPC Management? (Or any other tool) 

If you answer no, to some of these questions, you are leaving a lot of money on the table. Get in touch us to start cleaning your PPC accounts.


Buying our way to the top, especially in Google Adwords, has became more and more popular in the last few years and a substantial part of the online marketing budget is spent on sponsored listings. eMarketing 101 has became extremely savvy at the art and science of managing your online media dollars. The solid process we are going through taps in the tail of search queries, which brings you more results for every dollar you spend online. I have an excellent track record of successes for managing small and large Pay Per Click (PPC) advertising budget and I would like you to use my knowledge for your benefits.


The creation of relevancy in search results is highly complex in order to reach your sales objectives & relative cost which should represent only 10% of sales (or less). ($10 search marketing invested creating $100 worth of business). Depending on your profit margin, we can identify the cost of sales range that I should maintain so that you can keep your smile. All of our clients so far have reached this mark or more. Some pay per click search engines have made important alliances with highly respected search portals & third party sites creating a huge amount of exposure for your site in its corresponding industry.

Using pay per click is thus a powerful tool but it can also become a disaster, money wise, if not done properly. Let me do it and you’ll see the expected results, fast.