Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are.
08/10 /// Digital Engagement Leader - Imagine 1 Day Charity (imagine1day.org) - Vancouver (BC) Canada;
Imagine 1 Day Charity (imagine1day.org)
02/08 /// Webmaster/Web Marketing Specialist - Reliance Foundry - Surrey (BC) Canada;
Reliance Foundry Inc
01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)
01/05 /// Experienced Search Engine Optimization Strategist - Smartt Net (Smartt.com) - Vancouver (BC) Canada;
Smartt Net (Smartt.com)
09/16 /// Online Copy Writer and Blogger (SEO) - Cymax Stores (cymax.com) - Vancouver (BC) Canada;
Cymax Stores (cymaxstores.com)
06/09 /// Marketing Writer & Online Content Manager - Reliance Foundry (bollards.ca) - Surrey (BC) Canada;
Reliance Foundry (bollards.ca)
04/15 /// (Seriously Underpaid) Website Marketing Associate - Save On Lens (1-save-on-lens.com) - Richmond BC;
Save On Lens (1-save-on-lens.com)
04/15 /// Digital Marketing Manager - Vision Critical (VisionCritical.com) - Vancouver (BC) Canada;
Vision Critical (VisionCritical.com)
04/15 /// Online Marketing Specialist - Focus on the Family (focusonthefamily.ca) - Langley (BC) Canada;
Focus on the Family (focusonthefamily.ca)
SEMPO Cities Vancouver Mini-Conference: October 27, 2015 at Steamworks in Gastown (375 Water Street) on Bing Platform Review and Product Road Map & SEO in a Mobile-First World, Multilingual SEO and More.
SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver
SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Downtown Vancouver (1111 West Georgia St. Suite 1100) on Demystifying Bing Ads in Canada & PPC Management Technological Revolution with Acquisio & Predicative.
“Alex presented a session at Educacentre for our start your own business program and everyone loved it. Among other things he presented, he showed our students how to select a keyword-rich domain name which was timely and relevant in the preparation of their business plans. Alex’s very dynamic 3 hours session taught the fundamentals in understanding Search Marketing to an engaged audience, who ask a lot of questions. His Powerpoint presentation was well structured and easy to follow. His deep knowledge of search marketing was very helpful to our students and we recommend other start your own business programs to do the same.”
/// Suzanne Vaudrin
Programme Ętre en Affaires
Coordonnatrice / Coordinator
Conversion Rate /// Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).
Read about it on my Search Marketing blog
Link Building Management
As mention in the SEO process, link popularity is a crucial element in achieving good search engine ranking. It is also referred to as Off-site Search Engine Optimization (SEO) factors and link building helps obtaining online reputation.
Link building and Search Engine Optimization (SEO)
Link popularity has become extremely important in the area of Search Engine Optimization. Not only it is important to have good text content on your site, inbound links & content (text) within those incoming links matter as well, which is often overlooked. Because link popularity is embedded with search engine optimization (SEO) techniques, it is important for any company with a web site to implement a link building strategy.
Business people believe that link popularity is simply obtaining as many inbound links as possible. However, the quality of these links and where they are coming from holds more importance than the quantity of them. You will get better results in search engines if you have links from sites that have considerable PageRank & traffic.
To check your link popularity in some search engines: use Marketleap for a complete overview of your link popularity. Take the time to compare your site’s popularity with your competitors. It helps!
For an extensive explanation of link popularity and link analysis, click here.