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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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Client Testimonial



“Alex presented a session at Educacentre for our start your own business program and everyone loved it. Among other things he presented, he showed our students how to select a keyword-rich domain name which was timely and relevant in the preparation of their business plans. Alex’s very dynamic 3 hours session taught the fundamentals in understanding Search Marketing to an engaged audience, who ask a lot of questions. His Powerpoint presentation was well structured and easy to follow. His deep knowledge of search marketing was very helpful to our students and we recommend other start your own business programs to do the same.”

/// Suzanne Vaudrin
Programme Ętre en Affaires
Coordonnatrice / Coordinator
Educacentre.com
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Term Definition

Conversion Rate /// Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).

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Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

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Link Building Management

As mention in the SEO process, link popularity is a crucial element in achieving good search engine ranking. It is also referred to as Off-site Search Engine Optimization (SEO) factors and link building helps obtaining online reputation.

Link building and Search Engine Optimization (SEO)

Link popularity has become extremely important in the area of Search Engine Optimization. Not only it is important to have good text content on your site, inbound links & content (text) within those incoming links matter as well, which is often overlooked. Because link popularity is embedded with search engine optimization (SEO) techniques, it is important for any company with a web site to implement a link building strategy.

Business people believe that link popularity is simply obtaining as many inbound links as possible. However, the quality of these links and where they are coming from holds more importance than the quantity of them. You will get better results in search engines if you have links from sites that have considerable PageRank & traffic.

To check your link popularity in some search engines: use Marketleap for a complete overview of your link popularity. Take the time to compare your site’s popularity with your competitors. It helps!

For an extensive explanation of link popularity and link analysis, click here.