The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)

When: Tuesday, September 21, 2010 6:00 PM

Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4

Learn more here:
Meetup.com/VancouverSEM

On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details

"I thoroughly enjoyed Alexandre Brabant’s eMarketing seminar, both for its content and for Alexandre’s informative and enthusiastic presentation style. I came away with a broad overview of what is involved in successfully marketing a website, which is exactly what I was looking for.”

/// Barbara Sabathil
Internet Evangelist

Read more...

Keyword-rich /// When a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution").

/// Read the Glossary

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog

The number 1 reason why you are losing money with your Web site

So you have a Web site, hey? just like thousands of other companies. But tell me: How much traffic did you have last week?

You would be surprised to know that most directors of marketing and senior VPs haven’t a clue how many visitors their Web site gets in a given period. Most will proudly answer the question by saying, “I got 20,000 hits last month” thinking that this must be good. If they answer the question in terms of hits, I know that they don’t know what they are talking about.

A hit does not mean what you think it means and it certainly does not mean the amount of people who visited your site.  Most online business owners look at the biggest number in their stat reports - hits - to measure their success.

I use hits to measure lost opportunity because so many online business teams who use the word are uninformed. Most business owners don’t know what a hit means and more surprisingly, their webmaster may not know it either.

Once you progress in the learning curve you will start to master the language. The key to online savvy is education.

If you cannot answer a question about how much traffic you had last week it generally indicates that you are not doing search marketing as you should and are probably losing sales just like thousands of other companies who have beautiful Web sites, but no visitors. 

Many of you may have budgeted for a site re-design recently, but how much has been budgeted for the most important part of your online success, a search marketing campaign?

If your Web site seems more like a money pit than a source of revenue, learn about search engine marketing, search engine opitimazation and page views. And ask yourself this question:

Who is marketing your website?
a) the company hired to design the site
b) your in-house tech person
c) your in-house marketing person/team
d) nobody (we don’t have a budget for online marketing because we spent it on the design of the site)

Like most companies, you probably rely on your webmaster or your web designer to make website updates. Some webmasters will take care of your online promotion when they have the time, but they rarely do. You should know that most web designers are not interested in gaining traffic as they are not compensated based on sales.

Know this: getting 1-percent sales gain by search marketing takes only a few hours per month—building an online reputation is a full time position.

Building a site may take a few weeks or months. Gaining more traffic and maintaining a relationship with your customers is an ongoing effort, the same amount of sustained effort as building a business.

Traffic and sales have a direct relationship with one another: if you want more sales, increase your traffic. Read more about traffic here: articles.