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SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub Downtown

SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub in Downtown Vancouver (670 Smith Street) on The Inefficiency and Opportunity of Intraday PPC Bids by Aquisio PPC Management Software

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub Downtown

SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub in Downtown Vancouver (670 Smith Street) on The Inefficiency and Opportunity of Intraday PPC Bids by Aquisio PPC Management Software

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We are very excited to invite you to the second edition of the SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Bing Ads Canada, which will happen in Vancouver on May 14 2013 at the Empire Landmark, 1400 Robson Street.

Date: May 14th 2013, 8:30am - 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $49 per person (Non-SEMPO Members). Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login at sempo.org with your SEMPO account to get your free registration.

Learn more about each session & registration: http://sempo.site-ym.com/events/event_details.asp?id=314288&group=

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YOU FIRST Vancouver Retirement Financial Planners offer a full range of personalized financial planning services including retirement financial planning & high net worth investment financial planning.

“Alex is so passionate about what he does, his enthusiasm is contagious! I can honestly say that I had some doubts about what Alex suggested. I did not see the need and was concern about costs. Alex took the time to patiently educate me on the subject of Search Engine Optimization, Website Ranking and Link Building. I did not even know what these were a year ago and now I even have my own blog!”

/// Odette Morin
Founder & Senior Financial Planner
YOU FIRST Vancouver Financial Planning

Term Definition

Splogs /// A splog (spam blog) is a fake blog created solely to promote affiliated Web sites, with the intent of skewing search results and artificially boosting traffic. Some splogs are written like long-winded ads for the Web sites they promote; others have no original content, featuring either nonsense or content stolen from authentic Web sites.

/// Read the Glossary

Canadian Search Engine Marketing Professional Association (Canada)

Search Engine Marketing Professional Organization (Canada)

Read about it on my Search Marketing blog

SEMPO Canada: Canadian Search Engine Marketing Professional Association

SEMPO Canada Group on LInkedIn: Canadian Search Engine Marketing Professional Association on LinkedIn

TOP SEO in Canada, based in Vancouver (BC) Canada

TOP SEO Basic Member Logo: Vancouver BC eMarketing 101 SEO Services Vancouver

Search Engine Workshop Certification: Vancouver BC eMarketing 101 SEO Services Vancouver

The number 1 reason why you are losing money with your Web site

So you have a Web site, hey? just like thousands of other companies. But tell me: How much traffic did you have last week?

You would be surprised to know that most directors of marketing and senior VPs haven’t a clue how many visitors their Web site gets in a given period. Most will proudly answer the question by saying, “I got 20,000 hits last month” thinking that this must be good. If they answer the question in terms of hits, I know that they don’t know what they are talking about.

A hit does not mean what you think it means and it certainly does not mean the amount of people who visited your site.  Most online business owners look at the biggest number in their stat reports - hits - to measure their success.

I use hits to measure lost opportunity because so many online business teams who use the word are uninformed. Most business owners don’t know what a hit means and more surprisingly, their webmaster may not know it either.

Once you progress in the learning curve you will start to master the language. The key to online savvy is education.

If you cannot answer a question about how much traffic you had last week it generally indicates that you are not doing search marketing as you should and are probably losing sales just like thousands of other companies who have beautiful Web sites, but no visitors. 

Many of you may have budgeted for a site re-design recently, but how much has been budgeted for the most important part of your online success, a search marketing campaign?

If your Web site seems more like a money pit than a source of revenue, learn about search engine marketing, search engine opitimazation and page views. And ask yourself this question:

Who is marketing your website?
a) the company hired to design the site
b) your in-house tech person
c) your in-house marketing person/team
d) nobody (we don’t have a budget for online marketing because we spent it on the design of the site)

Like most companies, you probably rely on your webmaster or your web designer to make website updates. Some webmasters will take care of your online promotion when they have the time, but they rarely do. You should know that most web designers are not interested in gaining traffic as they are not compensated based on sales.

Know this: getting 1-percent sales gain by search marketing takes only a few hours per month—building an online reputation is a full time position.

Building a site may take a few weeks or months. Gaining more traffic and maintaining a relationship with your customers is an ongoing effort, the same amount of sustained effort as building a business.

Traffic and sales have a direct relationship with one another: if you want more sales, increase your traffic. Read more about traffic here: articles