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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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Client Testimonial

"A key part of Landsea’s E-marketing campaign is search engine optimization; ensuring that travelers who use the internet to find Vancouver sightseeing tour information get directed to our web site first. For each $100.00 invested in web-based marketing, I want to see $1,000.00 in business directly attributable to that investment.”

/// Scott Mason
President & Owner
Landsea Tours: Whistler & Vancouver BC Sightseeing Bus Tours

Term Definition

IBL /// Inbound Link. Links pointing from another site into your own.

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Search Engine Marketing Professional Organization (Canada)

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The promise is simple: I do whatever it takes to bring your site at the top of search results for your targeted search phrases.

This will bring you hundreds, if not thousands of potential customers and most likely more sales, assuming your site can convert traffic into sales.

The level of sales you seek depends on your commitment to your search marketing plan. Once we get started, I will walk you through all of these steps:

Getting more traffic to your site involves a sustained effort: 

  • Web analytics implementation
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  • Link building basics (Directory listings and other linking primer tactics)
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