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Recently, a new client of mine in Vancouver Canada brought something puzzling to my attention and needed my help to decipher across various discrepancies while they were working with Yellow Pages Group (YP) Canada with regards to their Pay-Per-Click (PPC) AdWords Campaign. As I was collecting many data points, I thought it would make sense to warn people on working with YPG as they may be double dipping in your wallet behind the scene. I basically was tasked to reverse engineer all aspects of their contractual agreement as YP Canada were unable (and probably unwilling) to shed any lights over a large number of data points. That in itself seemed troublesome enough to me to raise many red flags so here they are. 

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01/26 /// Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC);
University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia)

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YOU FIRST Vancouver Retirement Financial Planners offer a full range of personalized financial planning services including retirement financial planning & high net worth investment financial planning.

“Alex is so passionate about what he does, his enthusiasm is contagious! I can honestly say that I had some doubts about what Alex suggested. I did not see the need and was concern about costs. Alex took the time to patiently educate me on the subject of Search Engine Optimization, Website Ranking and Link Building. I did not even know what these were a year ago and now I even have my own blog!”

/// Odette Morin
Founder & Senior Financial Planner
YOU FIRST Vancouver Financial Planning
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Term Definition

Title /// The text contained between the start and end HTML tags of the same name. This text is associated with (but not displayed in) the web page containing these tags, and is displayed in a special position (usually at the top of the window) by the web browser. Title text is important because it normally forms the link to the page from the search engine listings, and because the search engines pay special attention to the title text when indexing the page. Also called Page Title.

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Search Engine Marketing (SEM) Packages

eMarketing 101 offers custom-made search engine marketing packages that range from $6,000 to $50,000 or more, depending on your business objectives.

Depending on your industry, your search budget can vary. Please contact me and I will provide a comprehensive search engine marketing (SEM) proposal. Keep in mind that I can increase your traffic (and your sales) to any level you want. You just tell me when to stop.

I take pride in offering personalized services to my clients. Each package I present is different. Let’s talk about your needs and I will craft a package especially for you.

As a guideline, most of my packages would include a set-up fee and a monthly maintenance and would also include the following:

  • Research and implementation of search phrases to use in a search marketing plan.
  • Research of highly targeted keywords to use to drive highly targeted traffic to your web site.
  • Optimization of PPC listings for higher click rate and retention rate.
  • Set up accounts for best value exposure in the best value search engines
  • Daily updates (bidding management) on your account
  • Optimization of the position and daily click rate so it produces the maximum amount of qualified visitors and a maximum amount of sales
  • Provide weekly/monthly reports on site usage activities and online competitors
  • Monitor the traffic activity from your web analytics software
  • Analysis of paid traffic vs. free traffic, retention of new acquisitions (new visitors), sales, monitoring of percentage of sales on a weekly or monthly basis

Please feel free to get in touch with me for further information and to obtain a quote.