eMarketing101.net: Traffic Means Business   Contact UsSite Map

Previous Posts

Archives

May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008

Complete Archives

Categories

AdHack

Search Marketing News

Annoyances

Black Hat SEO Techniques

Other Resources & Links

Blogging & RSS Promotion

Canadian Search Community

Canadian SEM Issues

SEM en Français

Domain Name Issues

eCommerce

Keyword Research

eMarketing 101 General

Francouver

Free Webcast

eMarketing 101 Projects

Google *Stuff*

eMarketing 101 Promotion

En Français

General

Hopstudios Projects

International SEM

Love & Please Share

Link Building Best Practices

Music

Musique (Francophone)

Video Content

PPC Planning

Personal

Search Engines Market Share

Search Marketing Smile

SEM *Must* Read!

Rants

eMarketing 101 News

PPC 101 Education

SEM Best Practices

SEM Events

SEM Glossary

SEM Studies & Research

SEM Whitepaper & Reports

SEM & Usability Experiments

SEM Local Events

SEO Advices for Beginners

SEO Planning for Beginners

SEMPO Canada Updates

SEO Tools

SEO Ranking Factors

Sports (Francophone)

Spectacular SEM Results

Vacation

Vision & Future Trends

ROI & Results

Web Analytics

Web Copywriting

Web Strategy Partners

White Hat SEO Techniques

Category Archives

Blogroll

Out of my Gord - By Gord Hotchkiss

GrokDotCom - By Brian Eisenberg

Link Building Best Practices Blog

Search Engine Watch

SEM Hints: Search Engine Marketing Hints, Tips & Tools For Online Businesses

Search Engine Land - by Danny Sullivan

Virtual Marketing Blog: Internet Marketing News, Reviews and Insights

Search Insider

SEMPO Global Search Marketing Blog

ClickZ Online Marketing News

Pandia Search Engine News

Search Marketing Expo News

SEMPO Canada Search Marketing Blog

SiteProNews SEO Blog

Complete Blog List

Feeds

  Web feed Main RSS feed

  Web feed Jobs feed

eMarketing news

/// Posted by Alexandre Brabant on Saturday, February 28, 2009

Beware of trade guilds maintaining the status quo

From: google.com

I am not a member of the Author’s Guild.

Please don’t blame me for their ludicrous positions. They have spoken out against public libraries, against used book stores online and now, against the Kindle reading books aloud.

I used to have a record label, but I never joined the RIAA. You know, the guys that under Hilary Rosen made the multi-billion dollar mistake of trying to maintain the status quo by suing their users as a way of stopping file sharing. It’s hard to overestimate how damaging relying on this single action was to an entire industry.

I’ve eaten in restaurants, but I don’t support the New York State Restaurant Association, which has spoken out against banning smoking in restaurants (it will wipe us out!) and now are giving the New York City health department a hard time for wanting to post easy-to-understand ratings of restaurant cleanliness.

I drive a car, but I deplore the lobbying the car companies did to fight fuel efficiency rules--the very rules that would have transformed their industry and raised their profits.

Whenever a trade association raises the barricades and tries to lobby their way into maintaining the status quo, they are doing their members a disservice. Instead of spending time and insight and effort reinventing what they do and organizing for a better future, the members are lulled into a sense of security that somehow, somehow, the future will be just like today.

The key takeaway isn’t that the lobbying doesn’t work (though it usually doesn’t). The problem is that the lobbying takes your attention away from the changes you can actually control and implement. Simple example: why doesn’t the NYSRA have a staff of unofficial inspectors who help their members get an A when the real inspector comes around? Why didn’t the RIAA help the record industry figure out how to transform into an industry that would embrace and leverage file sharing?

You don’t have to like change to take advantage of it.



Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/yWEqYQANQ0M/beware-of-trade-guilds-maintaining-the-status-quo.html

Comments