PPC 101 Education

From: Searchnewz.com

Google just announced they will start to roll out Google Suggest as a default feature for the Google.com homepage over the next week. For instance, when you enter presid with Suggest, below the search box choices like presidential polls, presidential election and more will pop up, to be selected and then searched for using e.g. the arrow and return keys.

Already, besides the Google Labs experiment which started in 2004, auto-complete features are available on the homepage of Google China*. As Ive never been a regular user of Google Suggest Im curious if that feature will be useful or annoying in the long run during daily usage. Google is convinced that it 1) helps formulate queries, 2) reduces spelling errors, and 3) saves keystrokes.

Read Original: http://www.searchnewz.com/latestsearch/senews/sn-4-20080826GoogleSuggestToBecomeDefaultGoogleSays.html

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From: Searchnewz.com

Sometimes I wish I didnt have such a cynical eye. That way, when I saw news"such as Googles Quality Score improvements"I could simply enjoy the updates in my naivety. This is what Google announced: A more accurate Quality Score Most importantly…

...we are replacing our static per-keyword Quality Scores with a system that will evaluate an ads quality each time it matches a search query

Keywords no longer marked inactive for search

The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as inactive for search in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network (unless you’ve paused or deleted them)

First page bid will replace minimum bid

As a result of migrating to per-query Quality Score, we are no longer showing minimum bids in your account. Instead, were replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search

This is my translation:

“A more accurate Quality Score” - more revenue for Google.

“Keywords no longer marked inactive for search” - more revenue for Google.

First page bid will replace minimum bid - more revenue for Google.

I’ll admit, I use Google AdWords about as often as I wash my car “which is not often” so, if you’re a big time AdWords user, please tell me what you thought, when you saw the new Quality Score updates.

Read Original: http://www.searchnewz.com/topstory/news/sn-2-20080822AdWordsQualityScoreImprovements.html

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