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eMarketing news

From: sitepronews.com

Let me just blow your mind: there is a mobile marketing revolution going on. A startling statistic came out recently: some 70% of Americans own smart phones. That means nearly 70% of people in the United States are tapped into information and internet sources at all times. Given the fact that our phones are now [...]

Post from: SiteProNews: Webmaster News & Resources

Using Mobile Devices to Engage, Communicate and Entice — A SPN Exclusive Article

Read Original: http://www.sitepronews.com/2012/05/22/using-mobile-devices-to-engage-communicate-and-entice-a-spn-exclusive-article/

/// Posted by Alexandre Brabant on Tuesday, May 22, 2012

Why You Should Be On Pinterest

From: sitepronews.com

Pinterest is a social media site that’s growing in leaps and bounds. It’s been called the ‘visual Twitter’ because it’s all about images. You create boards and share your images with other users. While it may be good for traffic, I see its real power in how you can use it for branding. For us [...]

Post from: SiteProNews: Webmaster News & Resources

Why You Should Be On Pinterest

Read Original: http://www.sitepronews.com/2012/05/22/why-you-should-be-on-pinterest/

From: searchenginewatch.com

The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/WB1b8aC1d7E/Google-AdWords-Auction-Insights-Reveals-Who-Youre-Competing-Against

From: searchenginewatch.com

The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/WB1b8aC1d7E/Google-AdWords-Auction-Insights-Reveals-Who-Youre-Competing-Against

/// Posted by Alexandre Brabant on Tuesday, May 22, 2012

SEO, Why You Are Doing it Wrong

From: searchenginewatch.com

Trent Harbour’s site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/QOhF51d88L8/SEO-Why-You-Are-Doing-it-Wrong

/// Posted by Alexandre Brabant on Monday, May 21, 2012

How to Increase Your Facebook EdgeRank

From: verticalmeasures.com

Do you ever feel like your Facebook posts are just going unnoticed? You post something that you think is really interesting, yet practically no one comments or likes it at all. The reason is probably because you have a low Edge Rank score, which means very few people in your network actually even saw your [...]
Related posts:

  1. 15 Facebook Timeline Tips to Bring You Up To Speed
  2. What Facebook Interests Mean for Your Business Page
  3. Facebook Business Page Etiquette and Best Practices

Read Original: http://www.verticalmeasures.com/social-media/how-to-increase-your-facebook-edgerank/

/// Posted by Alexandre Brabant on Monday, May 21, 2012

SEO, Why You Are Doing it Wrong

From: searchenginewatch.com

Trent Harbour was site got bit by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/QOhF51d88L8/SEO-Why-You-Are-Doing-it-Wrong

From: searchenginewatch.com

What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. This post examines each of the examples of link schemes provided by Google.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/6cHokam4zx4/Google-Link-Schemes-Several-Shades-of-Gray

/// Posted by Alexandre Brabant on Monday, May 21, 2012

Ranking for signal to noise ratio

From: google.com

A whisper in a quiet room is all you need. There’s so little noise, so few distractions, that the energy of the whisper is enough to make a dent.

On the other hand, it’s basically impossible to have a conversation (at any volume) in a nightclub.

Signal to noise ratio is a measurement of the relationship between the stuff you want to hear and the stuff you don’t. And here’s the thing: Twitter and email and Facebook all have a bad ratio, and it’s getting worse.

The clickthrough rates on tweets is getting closer and closer to zero. Not because there aren’t links worth clicking on, but because there’s so much junk you don’t have the attention or time to sort it all out.

Spam (and worse, spamlike messages from organizations and people that ought to treasure your attention and permission) are turning a medium (email) that used to be incredibly rich into one that’s becoming very noisy as well.

And you really can’t do much to fix these media and still use them the way you’re used to using them.

The alternative, which is well worth it, is to find new channels you can trust. An RSS feed with only bloggers who respect your time. Relentless editing of who you follow and who you listen to and what gets on the top of the pile.

Until you remove the noise, you’re going to miss a lot of signal.



Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/Sn0yfHoUq_M/ranking-for-signal-to-noise-ratio.html

From: searchenginewatch.com

What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. This post examines each of the examples of link schemes provided by Google.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/6cHokam4zx4/Google-Link-Schemes-Several-Shades-of-Gray

From: searchenginewatch.com

Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/jIFocOxX1Fw/Instagram-for-Video-Searching-for-the-Next-Big-Thing

From: searchenginewatch.com

Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/jIFocOxX1Fw/Instagram-for-Video-Searching-for-the-Next-Big-Thing

From: searchenginewatch.com

181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online that month.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/4Wg1rDwqhZc/Record-9.5-Billion-Video-Ads-Were-Viewed-in-April-2012

From: searchenginewatch.com

181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online that month.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/4Wg1rDwqhZc/Record-9.5-Billion-Video-Ads-Were-Viewed-in-April-2012

From: searchenginewatch.com

It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Ga2nf5sC_jk/Doodle-4-Google-2012-Winner-Travels-to-Pirate-Times

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