From: sitepronews.com

There are many ways to deal with customer support at your website. Which method you choose will depend on how large your company is, what your customers want, and what you feel most comfortable with.
One of the classic ways of handling customer service and support is via telephone. This is often the preferred methods for [...]

Post from: SiteProNews: Webmaster News & Resources

How Will You Handle Customer Support for Your Site?

Read Original: http://www.sitepronews.com/2010/09/01/how-will-you-handle-customer-support-for-your-site/

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From: sitepronews.com

Because of the available analytics tools today, it is now very possible to track virtually your visitor’s behavior. Having easy access to detailed data, marketers have become used to the thought of tracking consumer attitude in other aspects of marketing. For example, the information they can obtain from email marketing campaigns, can be really helpful.
But [...]

Post from: SiteProNews: Webmaster News & Resources

More Information About Email Click-Through Rate

Read Original: http://www.sitepronews.com/2010/09/01/more-information-about-email-click-through-rate/

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From: sitepronews.com

Although business owners and marketer’s are coming to recognize the importance of having a website for their business, how those websites are being designed and built is still very much a problem. In most cases, a website that replicates an online brochure is what most businesses have. The result thereof is ultimately a poor return [...]

Post from: SiteProNews: Webmaster News & Resources

Five Essential Elements Every Business Website Should Have

Read Original: http://www.sitepronews.com/2010/09/01/five-essential-elements-every-business-website-should-have/

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From: google.com

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/L8MAlVRfs-M/responsibility-and-authority-1.html

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From: sitepronews.com

As you sit down to write a blog you need to ask yourself – who is going to be reading this and how can I help them? As I have mentioned in several of my blog posts the trick is not to create something with the intent to “make” it go viral. The trick is [...]

Post from: SiteProNews: Webmaster News & Resources

Blogging and How to Inspire Interaction

Read Original: http://www.sitepronews.com/2010/08/31/blogging-and-how-to-inspire-interaction/

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From: google.com

Google just announced their new Click to Call ads. Which seem to really make me think about this recent hilarious video created by The Onion. The 911 call using the Google phone is fantastic stuff.

<iframe class="embeddedvideo" src="http://media.theonion.com/flash/video/onn_player.swf" type="application/x-shockwave-flash" height="358" width="400"><br>New Google Phone Service Whispers Targeted Ads Directly Into Users Ears

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/he0gMcVqaXI/sn-4-20100521GoogleAnnouncesTheirNewClickToCallAds.html

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From: google.com

If you visited Google Analytics in the last 24 hours you may have noticed a home page overhaul, now with access to the top support articles front and center, a product tour video...

… and a real time feed from the Google Analytics Blog. Here is a summary of the updates:

• Added dropdowns to the top navigation across the whole site so users can find their way to the content they want better. Try hovering over Product to see a dropdown.


• Updated the features scroller in the middle of the page with a more intuitive UI and cleaner look.


• Updated the News & Hightlights section, which now includes a link to a recent Forrester Research article, “Appraising Your Investment in Enterprise Web Analytics”.


• Added a new box to the bottom right that allows the user to flip through our Strategic Solutions, including the recently announced Application Gallery.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/xr7Uk_w3768/sn-4-20100518GoogleAnalyticsHomePageGetsAnOverhaul.html

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From: google.com

I found this rather interesting bug over at Google today.

When doing a search for Victoria BC Lawyer, in the Local Business results I found that only one of the seven results were actually for law offices! The remaining 6 were for doctors as well as a government publishing office.

One would think that Google has been doing this long enough to not make such a big error “ 1 out of 7 results relevant to the search?  Thats pretty poor if you ask me.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/5F1tUC6jFX0/sn-4-20100518GoogleLocalSearchGetsABitConfusing.html

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From: google.com

Via way of the Bing Maps team we hear about a new resource The Global Action Atlas “ the application allows users to peer into areas where our planet needs help and recognizes efforts across the globe to help people in need, protect plants and animals, preserve diverse cultures (Source: Bing Maps blog).  The actionable themes availble from the Atlas include:

• Conservation: Includes categories on animals and plants; fresh water; landscapes; migrations and corridors; and oceans and coastal areas.


• Climate Change: Focuses on projects having to do with forest conservation and management; renewable energy; reforestation; and ocean impacts.


• Cultures: Features projects focusing on preserving endangered languages; cultural preservation; archeology; and indigenous rights.


• Energy:Focuses on technology; energy efficiency; and energy investment.


• Exploration: Focuses on taking action to help preserve our planet; to explore its mysteries through sustainable travel; and to raise awareness about cultures and environments, and science and adventure projects.


• Humanitarian Affairs: Includes projects focusing on water and sanitation; emergency relief; health; education; empowering women; and poverty and hunger.

For more information about National Geographics Global Action Atlas, visit the National Geographic site.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/tf4GaHUD8Zc/sn-4-20100511BingRollsOutGlobalActionAtlas.html

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From: google.com

Hat Tip to Andy Beal on pointing our direction to this hilarious video of Conan O’Brien’s visit to the Googleplex. Apparently Conan has been making his rounds in the tech space - as he was at Twitter/Intel a couple of weeks ago.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/u7TwqpWiY5s&hl=en_US&fs=1&" type="application/x-shockwave-flash" height="280" width="500"></iframe>

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/FLW6WvJrqnc/sn-4-20100510GoogleGetsASpecialVisitFromConanOBrian.html

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From: searchenginewatch.com

Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read.

Click to read the rest of this post...

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/nfuvahBFeO0/100831-192609

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From: searchenginewatch.com

Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada.

Click to read the rest of this post...

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/u6DCzpB6wVw/100831-164037

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From: google.com

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/_QA_Wj65hYw/just-launched-linchpin-on-the-vook-on-the-ipad.html

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From: searchenginewatch.com

One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,” which was co-programmed by the IAB Networks and Exchanges committee.

Click to read the rest of this post...

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/_8jDAfbevdY/100831-075044

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From: google.com

Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Day 1 of SEOmoz Pro Training was like being at a race track. The course careened from clicks to conversions and from search results to landing pages. The audience watched 9 speakers drive their search marketing race cars at speeds faster than fingers can type. Given the finger-breaking speeds, it was fortunate all SEO fans were well fueled - beginning with a healthy breakfast buffet, mid-morning energy bars, lunch (more all-you-can-eat) and a scrumptious mid-afternoon pit stop with fresh cookies and treats. After everyone was fed each time, it was off to the races.

Todd Freisen was in the sports booth service as emcee, host of ceremonies, referee, judge and time keeper. The event was like a well-oiled machine. Maybe that’s why they call Todd, “Oilman.”

When I said “yes” to attending the Mozinar on a Press Pass, I didn’t realize I was going to be covering a sporting event. GoodNewsCowboy asked me how I was going to recap and condense this “wild ride.” I realized there was a lot of horsepower on-stage and that we were at the SEOmoz Training Raceway.

Mozinar fans experienced exhilaration and gleaned insights as we watched performance race car drivers present their seminar presentations. The following race highlights are condensed from 32 pages of notes. I strongly suggest you buy the Pro Seminar DVD when it’s produced so you can see under the hood for yourself.

From Clicks to Conversions with Local, Social, Analytics and SEO in Between

1st up: Rand Fishkin had pole position and drove a car with a most unusual name, ”It’s a Mad, Mad, Mad, Mad SERP.”

The results we are seeing in blended search results are even more unusual, starting with changes of the past 2 weeks. For those who attend SEO races regularly and are watching Google, this may be old news. For others, brace yourself. A branded search can have more than 2 results. Rand explained:

• You have to be seen as a brand.
• You have to have lots of links pointing to those pages with the brand name.
• You need to have a high volume set of people searching for those terms, so off-site advertising and media buys can influence the SERPs.

Changes to Image SEO was next, and guess what? Google has a new image search interface.

• Image results don’t always match image SERP’s order, i.e. images for the artist “manet.”
• Understand, and be prepared. You will not always get the same position in the blended results, leading to frustration.
• Image SEO value is reduced by the new overlay.

The image below results from clicking on one of the images for the artist “manet” and clicking on an image

Tip: Write some JavaScript that breaks the pict overlay to avoid having the image overlay. Not only does it produce the longest, ugliest URL, but “it’s just an invite to right click and steal this image.”

Rand covered 10 Tips for Image Rankings. (Since we are in race synopsis mode, we’ll speed through this.) One quick takeaway was the minimum image size:

Image Pixel Size - If you go smaller than 400x300 pixels your chances to show in image search are dramatically decreased.

So you don’t have to remember any formulas, basic on-page SEO factors for image SEO include page title and surrounding text.

Video SERPs

It’s or easier to get into video SERPs than to get into the regular SERPS. There is lower competition than ordinary results (most of the time), so take the opportunity. Follow this inclusion process to enter your video race for top ranking:

Step #1: Embed Video Content on Your Pages
Step #2: Create Thumbnail Images for Videos
Step #3: Build a Video XML Sitemap & Submit
Step #4: PROFIT $$$

See Google Webmaster Tools for Video to learn more.

Rand’s foot stayed pedal-to-the-metal as he showed how to produce Rich Snippets in the SERPs. Why is this important? This is where you get most of your clicks. His closing remarks were retweeted with fervor:

“If you can stay on top of this, you will have a big win. It demands full-time SEO.”

2nd up: David Mihm was full-speed as he raced through ”Ranking in Competitive Local Results.” He explained:

Straight from Google’s mouth:
Local intent is 20% of total search volume (April 2010)

And who would imagine that local results could equal 100% of page 1? Try a search for “dentist chicago.” (If it’s not 100%, it’s close.)

Google organic results are not, however, the dominate factor for local search. Neither are results from Yahoo! or Bing. Local search is now:

• Craigslist
• Twitter
• FaceBook
• Citysearch
• Google Products
• Mobile devices
• Garmin GPS
• Wikipedia
• Virtual Augmented Reality

Understand that local requires a different mindset from traditional SEO, because the ecosystems vary:

• Traditional SEO is about optimizing websites.
• Local SEO is about optimizing locations.

Takeaway:

“It is essential to have a holistic local search marketing strategy.”

“Even if all your boss cares about is that friggin’ 7-pack!”

Resources to claim your listings:

• Google Places
• Bing Local Listing Center
• Yahoo! Local Business Center

“The Big Three” major data providers:

• infoUSA
• Localeze
• Acxiom

Citations - David recommended a new citation finder tool by Darren Shaw & Garrett French: Whitespark.ca Citation Finder

Find local SEO resources on GetListed.org.

3rd up to race: Dan Zarrella racing in the “Science of Twitter” car. Dan warned us he talked fast. Pro Seminar attendees listened attentively, but given the subject was Twitter ... many tweeted insights into how one can get clicks and retweets.

 

Dan’s takeaways were in 140. Below are my fave top three:

Takeaway: Don’t talk about  yourself so much.

Paraphrased: If you want more followers, stop talking about yourself!

Takeaway: Try to stay positive.

If you want to get bummed out, people can go on the News. Even if talking about the oil spill, stay hopeful.

Takeaway: If you want people to click your links, Tweet slower.

Don’t “go Oprah” on your Twitter account, moderate.

Improve your “retweetability” factor by including a combination of the following Top 20 Most Retweetable Words:

Timing for retweets:

Links posted on the weekend and at the end of the week have a higher click through rate.

Tip:  Want to see how well a bit.ly link is doing, CTR?

1. Put a bit.ly link in the browser.
2. Type a plus sign after it;
3. Hit enter to see how many times it’s been clicked through.
4. Retweeting is an elegant viral mechanism.

Alright ... one more Twitter insight before we close ...

He had noted that women follow a lot more people and tend to tweet more. They are more social. (We already knew women talk and socialize more, but now Dan’s numbers confirm it.)

Dan covered a lot of geeky ground focused on the science and study of social media, use of FourSquare and more.. I have 5+ pages of notes from Dan’s presentation alone. But I’m concerned this blog post will get too long to be readable.

Check out Dan’s set of social media tools.

4th up and last race of the morning was the “Presentation Off” between Will Critchlow and Rand Fishkin.

I’ll expand on that race in a follow-up post. Do you want to guess who won this year? Will went into the race with a 2-year winning streak.

Do you like this post? Yes No

Read Original: http://feedproxy.google.com/~r/seomoz/~3/rXjiaMbuLoc/from-clicks-to-conversions-at-the-seomoz-training-raceway

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