From: google.com

Via way of the Bing Maps team we hear about a new resource The Global Action Atlas “ the application allows users to peer into areas where our planet needs help and recognizes efforts across the globe to help people in need, protect plants and animals, preserve diverse cultures (Source: Bing Maps blog).  The actionable themes availble from the Atlas include:

• Conservation: Includes categories on animals and plants; fresh water; landscapes; migrations and corridors; and oceans and coastal areas.


• Climate Change: Focuses on projects having to do with forest conservation and management; renewable energy; reforestation; and ocean impacts.


• Cultures: Features projects focusing on preserving endangered languages; cultural preservation; archeology; and indigenous rights.


• Energy:Focuses on technology; energy efficiency; and energy investment.


• Exploration: Focuses on taking action to help preserve our planet; to explore its mysteries through sustainable travel; and to raise awareness about cultures and environments, and science and adventure projects.


• Humanitarian Affairs: Includes projects focusing on water and sanitation; emergency relief; health; education; empowering women; and poverty and hunger.

For more information about National Geographics Global Action Atlas, visit the National Geographic site.

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/tf4GaHUD8Zc/sn-4-20100511BingRollsOutGlobalActionAtlas.html

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From: google.com

Hat Tip to Andy Beal on pointing our direction to this hilarious video of Conan O’Brien’s visit to the Googleplex. Apparently Conan has been making his rounds in the tech space - as he was at Twitter/Intel a couple of weeks ago.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/u7TwqpWiY5s&hl=en_US&fs=1&" type="application/x-shockwave-flash" height="280" width="500"></iframe>

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/FLW6WvJrqnc/sn-4-20100510GoogleGetsASpecialVisitFromConanOBrian.html

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From: searchenginewatch.com

Facebook Questions beta is the social site’s most recent feature launch. It allows users to crowdsource their own questions by submitting them to all of Facebook’s 500 million users as well as to all their friends. This seemingly ‘innocent’ feature is in fact a powerful tool that challenges all ‘traditional’ search engines, photo search engines and location-based services. Here’s why.

Click to read the rest of this post...

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/un9oOpkxkfU/100729-224525

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From: google.com

Posted by Danny Dover

 This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of copywriters.

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Rand starts this presentation by setting context with his favorite SEO diagram. You can read more about the SEO Pyramid here.

Step 1: Requirements Gathering

Decide what you are trying to accomplish. Are you doing this for sales? SEO? Engagement? Traffic? Brand awareness? Be clear and write down what you want to accomplish along with the metrics you will use to measure them.

Step 2: Locating Potential Resources

You have plenty of options for finding potential resources. You can go offshore, in-house or hire web contractors. For web contractors, you can use the traditional services like Craigslist, oDesk, Elance, Guru or tap into the world of writing communities and long tail bloggers. These last two recommendations while not as established can many times provide superior quality writing with lower budgets.

Step 3: Research Writing Quality & Voice Match

In order to do this, we highly recommend you set up a voice document (a written record of how you would like to sound in your company’s written communications and promotions). Give this to the writer before getting a sample and use this as the yardstick after they submit their first sample. This will help you gauge if this person is a good fit for your organization.

Step 4: Scale, Evaluate, Track

Now that you have established a process, you need to put checks into place to make sure the writer is hitting their targets. Look back at the goals you created in the first step and use them to track and improve upon the related metrics.

Remember, from both an SEO and from a human perspective, writing is about quality over quantity. Having one great article that engages readers and earns links far outweighs 100 poorly written articles.

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/oFoaeJxxTrI/whiteboard-friday-outsourcing-content-creation

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From: google.com

Paco Underhill on women and retail.

Nancy Lublin on learning from causes.

Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho.

And stunningly elegant (and lovely to hold) pottery inspired by some of my work from Lori Koop.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/rr4NW6eIF84/a-few-books-for-summer-reading.html

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From: sitepronews.com

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on!
Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the “web-dev” process can be the [...]

Post from: SiteProNews: Webmaster News & Resources

SEO & Social Media Marketing To The Rescue

Read Original: http://www.sitepronews.com/2010/07/29/seo-social-media-marketing-to-the-rescue/

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From: sitepronews.com

Okay, now you have your ecommerce website design and you want to set up a payment gateway. Where do you begin? You can find these payment gateways on the Internet and see which one is more suitable for you.
First things first, what is a payment gateway and why do I need one? A payment gateway [...]

Post from: SiteProNews: Webmaster News & Resources

Paypal or Other Payment Gateways?

Read Original: http://www.sitepronews.com/2010/07/29/paypal-or-other-payment-gateways/

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From: sitepronews.com

Internet marketers and business owners who invest in dot coms tend to purchase the “org”, “net” or “info” variations and misspelled versions to prevent competitors from using them. These parked domains may be worth thousands of dollars someday if developed into thriving websites using an affordable site building service.
Benefits of monetizing
Maintaining a huge collection of [...]

Post from: SiteProNews: Webmaster News & Resources

Taking Action on Parked Domains

Read Original: http://www.sitepronews.com/2010/07/29/taking-action-on-parked-domains/

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From: searchenginewatch.com

Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. There is still time to register for the free webcast and webinar, which is sponsored by Connected Marketing Week.

Click to read the rest of this post...

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/ere0HzlBRh4/100729-064739

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From: verticalmeasures.com

1. 38 Key Takeaways From the Online Marketing Summit: #OMSPHX
2. Top 24 Things I Learned at Online Marketing Summit 2010

Read Original: http://www.verticalmeasures.com/miscellaneous/my-round-up-of-the-online-marketing-summit-tour-texas/

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From: google.com

100 people doing something at the same time has far more power than 300 people doing it over time.

We unconsciously amplify the power of coordination when we consider the impact of actions. If there’s a thousand people waiting outside of a store, we instantly believe we’re seeing a phenomenon.

While the internet makes it easier than ever to spread ideas, it makes it far more compelling to coordinate actions.

If everyone in your weekly meeting drops a pencil at precisely 12:03, you’ll notice.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/84Lnod4G1Rk/the-power-of-sync.html

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From: sitepronews.com

Link building can be time consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren’t familiar with link building? No problem. Read on to learn why link building is important and how you can build [...]

Post from: SiteProNews: Webmaster News & Resources

8 Link Building Strategies You Need To Know

Read Original: http://www.sitepronews.com/2010/07/28/8-link-building-strategies-you-need-to-know/

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From: google.com

Google just announced their new Click to Call ads. Which seem to really make me think about this recent hilarious video created by The Onion. The 911 call using the Google phone is fantastic stuff.

<iframe class="embeddedvideo" src="http://media.theonion.com/flash/video/onn_player.swf" type="application/x-shockwave-flash" height="358" width="400"><br>New Google Phone Service Whispers Targeted Ads Directly Into Users Ears

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/he0gMcVqaXI/sn-4-20100521GoogleAnnouncesTheirNewClickToCallAds.html

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From: google.com

If you visited Google Analytics in the last 24 hours you may have noticed a home page overhaul, now with access to the top support articles front and center, a product tour video...

… and a real time feed from the Google Analytics Blog. Here is a summary of the updates:

• Added dropdowns to the top navigation across the whole site so users can find their way to the content they want better. Try hovering over Product to see a dropdown.


• Updated the features scroller in the middle of the page with a more intuitive UI and cleaner look.


• Updated the News & Hightlights section, which now includes a link to a recent Forrester Research article, “Appraising Your Investment in Enterprise Web Analytics”.


• Added a new box to the bottom right that allows the user to flip through our Strategic Solutions, including the recently announced Application Gallery.

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/xr7Uk_w3768/sn-4-20100518GoogleAnalyticsHomePageGetsAnOverhaul.html

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From: google.com

I found this rather interesting bug over at Google today.

When doing a search for Victoria BC Lawyer, in the Local Business results I found that only one of the seven results were actually for law offices! The remaining 6 were for doctors as well as a government publishing office.

One would think that Google has been doing this long enough to not make such a big error “ 1 out of 7 results relevant to the search?  Thats pretty poor if you ask me.

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/5F1tUC6jFX0/sn-4-20100518GoogleLocalSearchGetsABitConfusing.html

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