From: searchenginewatch.com

Last Sunday, I promised to keep you up-to-date on the new Rutgers Mini MBA: Digital Marketing program. Well, I found out this week that Juliette Powell, author of 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, will be teaching two of the courses.

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/VS5aDqFGms4/100502-071204

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From: google.com

Twenty years ago, only big companies and TV stars worried about media channels.

Oprah was on TV, then she added radio. Two channels. Then a magazine.

Pepsi set out to dominate TV with their message, and billboards and vending machines. Newspapers, not so much. The media you chose to spread your message mattered. In fact, it could change what you made and how you made it. [Stop for a second and consider that… the media channel often drove the product and pricing and distribution].

Today, of course, everyone has access to a media channel. You can create a series of YouTube videos, or have a blog. You can be a big-time tweeter, or lead a significant tribe on Facebook.

Harder to grapple with is the idea that the media channel you choose changes who you are and what you do. Tom Peters gives a hundred or more speeches a year, around the world, for good money (and well earned). But this channel, this place where he can spread his message, determines what he does all day, impacts the pace of the work he does, informs all of his decisions.

Oprah lives a life that revolves around a daily TV show. Of course it would be difficult for her to write a book… that’s a life dictated by a different channel. And she’s a lapsed twitter user because it demands a different staffing and mindset than she has now.

This applies to non-celebs, to people with jobs, to entrepreneurs, to job seekers. We all spread our ideas, at least a little, and the medium you choose will change your ideas. If you only pay attention to the world when you need a new job (your channel is stamps and your message is your resume) you’ll spend your day differently than if you are leading a tribe, participating in organizations or giving local speeches all the time.

We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/FgmS_I7zi6w/do-you-have-a-media-channel-strategy-you-should.html

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From: google.com

Can’t decide which are the odds, and which are the ends:

Right now, go buy this hard drive and do a bootable backup of every computer you care about. $60. If you spend six minutes a month (set it up before you go to bed), you’ll thank me one day.

This blog makes me smile every day. If you’re not in the habit of reading blogs by subscription, now is a great time to start.

If you’re remotely serious about cooking, you should buy a cast iron fry pan. Your grandchildren will fight over it when you’re dead.

Great writing matters. Here’s my favorite blog about shaving (!) and here’s a shaving website (no, there’s no theme developing) that cops an attitude with their copy and pulls it off. And it helps the shaving cream is aces.

There are deep and magical micro-tribes online, and they’re maturing. Check out this one before you buy a stereo. Wherever early adopters go, there are opportunities.

While I was waiting in (a long) line to see Shepard Fairey’s pop up shop in New York yesterday, an enterprising gallery owner walked down the line and handed people postcards promoting his new show. The titles of the paintings are killer, and even better is the idea that people in line (wherever they are) are desperate for distraction.

And finally, the world’s most famous book cover designer is also a killer novelist, writing about the prosaic world of advertising and art. The original is extraordinary and I just discovered that there was a sequel. (for $6!). I loved it and was moved by it. Thanks Chip.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/QbKX2ImpqU4/odds-and-ends.html

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