From: searchenginewatch.com

Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of conferences is that one hour sessions don’t allow a deep dive into the topics we really want to discuss. No fear here, as these are four hour long sessions. Here’s what we learned…

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Dft6Os1DtAo/100329-192226

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From: google.com

Posted by jennita

Whew! The Spring conference season is in full swing, and the mozzers are coming soon to a city near you. You’ll find us anywhere from Charlotte, NC to Munich to Singapore in the next couple months. The coolest part is that we’re attending and speaking at some conferences for the very first time. It feels good to get out and stretch a bit! Plus, the developer in us will be attending conferences like Chirp and CCGrid 2010 which will both enhance our geek factor!

As always, if you’re attending any of these events, please say hello! We may never get to know you if you don’t wave, nudge, or kick us. Ok, you really shouldn’t kick Joanna, she’d probably pull a ninja move on you. Included in the list below are both SEOmoz employees as well as associates. Come… take a peek and join us!

SMX Toronto - April 8-9

You definitely don’t want to miss SMX Toronto! Not only will Gillian be moderating several panels, but she is also organizing a Search Spam Party (of PubCon notoriety). RSVP now!

April 8	1:50pm - 2:40pm	Link Building Strategies and Ranking Tactics
	6:00pm - 7:30pm	SMX Search Spam Party
April 9	8:30am - 9:35am	What’s Next In Search: The Crystal Ball Panel

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PubCon South - Dallas - April 13-14

We have quite the crew heading to PubCon South this year. As always, PubCon has tons of great sessions and speakers to knock your socks off. We’re excited to be speaking and attending this excellent conference with gusto.

Check out where to find Gillian, Joanna and Kate Morris:

April 14	11:30 am - 12:45pm	Gillian	2010 - SEO
	4:15pm - 5:30pm	Joanna	Competitive Intel
April 15	10:15am - 11:30am	Kate	Social Media Landscape: Hot Tpoics and Trends
	2:55pm - 4:10pm	Kate	Advanced PPC Management

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Chirp - San Francisco - April 14-15

Twitter is having a first ever developer conference, called Chirp. Nick will learn about their new ad platform (hopefully) and what they’re doing with their API. This is super interesting to us for both our tools and our API businesses. Sounds like an awesomely, geekified conference! Be sure to say hello to Nick if you’re there.

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SMX Sydney - April 22-23

We’re all quite excited about SMX Sydney this year (ok we are every year… but still). This year Danny will be helping run the Developer Day (filling in for Vanessa Fox) as well as speaking about using rich applications and search. Gillian will also be speaking at this power-packed event on post-click optimization.

 

April 22	3:55 - 4:20pm	Gillian	Checkout Process Optimisation
	5:00 - 5:30pm	Gillian	The Long Table
April 23		Gillian	Keynote Session – The State Of The Search Union
	10:30am-2:30pm	Danny	Developer Day (the sessions in blue)

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Pacific Conference - Singapore - April 27-28

“This will be my first time at Pacific Conferences. I’ll be running a power-packed two day workshop that covers everything from the basics of search marketing to integration of social media into marketing plans and tracking ROI from the multitude of search marketing opportunities available to us. I’ll be sharing the stage with Dennis Yu, CEO BlitzLocal, who will be covering PPC, Facebook advertising, social media marketing, and more. In truth, I expect this will be one of the most valuable conferences in the region this year. If you’re in the area, don’t miss this one!”

- Gillian

You can still get a 20% discount on your ticket by mentioning this blog post when you register.

SEMPO event planned, too. Stay tuned for tweets with specifics on a SEMPO event to coincide with Pacific Conference Singapore.

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SAScon - Manchester, UK - April 28th

Two of our esteemed associates, Tom Critchlow and Richard Baxter will be speaking at SAScon. Reading over the session topics and seeing the list of speakers, makes me jealous I won’t be attending!

April 28	11:15am – 12:00pm	Tom	Black Hat/White Hat – does it matter any more?
	2:30pm - 3:15pm	Tom & Richard	Advanced Link Building Panel

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Pacific Conference - Hong Kong - April 29-30

“If you miss the Singapore Training event, you can catch us in Hong Kong the same week! Dennis and I will provide the same presentation. Again, if you go to only conference in the region this year, come to Pacific Conference. This will be one amazing show.”

- Gillian

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Search & Social Spring Summit - Tampa - May 3-4

The Search & Social Spring Summit is pretty much the place to be in May! Really… Florida in May just sounds like perfection! Plus with topics like “Outsourcing Secrets: Cut Costs & Spend More Time on the Beach” and “In-House SEO : Tactics for Managing Multiple Sites & Headaches” it will definitely be hot! Lindsay and I will be attending and blogging from the event. [Plus I get to meet the Wassell babies YAY!]

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Conversion Conference West 2010 - San Jose, CA - May 4-5

May 4

2:00 - 3:00pm

Gillian

Spiders Versus People - SEO & Conversion

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International Search Summit - Innovations - London - May 13-14

May 13

11:50am

Gillian

The State of Search in India

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A4U Expo Munich - May 18-19

“I was so surprised by the depth and breadth of the speakers and presentations at A4U Expo London, I’m really looking forward to being a part of this conference in Munich. Focused on affiliate marketers’ needs, this conference covers everything from SEM to SEO, analytics, and on page optimization. Our friends at Distilled will be there and Ben Jesson who helped us with our own conversion rates will sharing secrets. I’ll be speaking on the convergence of Local-Mobile-Social marketing and how to grab this tiger by the tail.”

- Gillian

May 18	2:30pm - 3:30pm	Gillian	Local - Social - Mobile: The Power Triumvirate of 2010
	4:00pm-5:00pm	Tom	Data Feed SEO & Advanced Site Architecture
May 19	10:30 - 11:30am	Jane	Link Building for Highly Competitive Markets

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eMetrics & SMX London - May 17-18

Both eMetrics and SMX London are happening at the same time, in the Grand Connaught Rooms, Covent Garden. You can get a combo pass for both conferences, then you don’t have to decide between the two! Sounds like the best of both worlds to me.

May 17	10:30am - 11:45am	Rand	SEO Ranking Factors In 2010
May 18	1:15pm-2:30pm	Will	Top Ten Customised Search Analytics Reports

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CCGrid 2010 - Melbourne - May 17-20

Chas will be attending the 10th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing. It’s a great opportunity to be exposed to new ideas/methods in high performance distributed computing. (That’s geek talk for kick butt!)

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Search Exchange - Charlotte, NC -  May 17 - 19

Search Exchange will consist of keynotes and panel discussions on search engine optimization, social media marketing, pay per click advertising, and web analytics.

“I am so excited for Search Exchange, its the first conference of its kind down in Charlotte. It’s tackling the trifecta of marketing channels--organic, paid and social. Not to mention the lineup is top-notch with industry all stars like Chris Winfield, Rae Hoffman, and Chris Brogan.”

- Joanna

May 18	1:30-2:45pm	Joanna	The Latest Social Media Tools From The Experts
May 19	10:00-11:20am	Joanna	Landing Page Optimization Tactics
	1:30-2:45pm	Kate	Measuring PPC Campaigns

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International Marketing Conference Copenhagen - May 19-20

Gillian will be speaking on New Social Media Oppportunities.

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We look forward to seeing you on the road! Oh, and just for fun I thought I’d throw in a wordle image based on this post. Enjoy!

 

Joanna’s photo courtesy of Andy Beal

Danny and Tom’s photos courtesy of foliovision.com.

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/sieKVB8j6s0/where-in-the-world-is-seomoz-aprilmay-2010

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From: sitepronews.com

Using both article marketing and pay per click marketing among many other forms of advertising for their online business opportunities is common- place for the majority of experienced internet marketers.
As a beginner choosing between article marketing and pay per click (PPC) the benefits of article marketing far outweigh the risks involved in PPC marketing for [...]

Post from: SiteProNews: Webmaster News & Resources

Compare Article Marketing and Pay Per Click Marketing for Your Internet Based Opportunities

Read Original: http://www.sitepronews.com/2010/03/29/compare-article-marketing-and-pay-per-click-marketing-for-your-internet-based-opportunities/

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From: searchenginewatch.com

Your company should be doing Social Media. This much you know. One only has to be alive to know something massive is taking place. But what’s the best way to begin getting a handle on it all? You’re still struggling with SEO and PPC. Well, coming to Search Engine Strategies and sitting in on the Social & the Marketing Mix session, or at least reading about it here, was a good start. Here are the experts that explained how to get things started:

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/L-kTyEJ20SU/100329-122829

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From: searchenginewatch.com

“Pay per click is just frittering money away when SEO is free.”

The argument rages on. Is PPC or SEO more effective? Which is easier? Which is faster? Which is better? There are compelling points for and against each. But any marketer with the budget and resources should utilize both for their strengths and the integration that can be achieved. Each has its place. Still there is a friendly rivalry between the two sides, and it played out in today’s session. The audience was the clear winner.

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/qnsCC147s3c/100329-122321

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From: verticalmeasures.com

Click the Twitter icon below to tweet the selection as a twote (tweet quote)
Do you have an interest in getting more exposure online? Ultimately, being found in Google is the surest way to get traffic to your website and turn prospective clients into current clients. There are many schools of thought on [...] Related posts:

1. Various Link Building Techniques
2. Link Building Short Cuts
3. What Is Link Building?

Read Original: http://www.verticalmeasures.com/link-building/manual-link-building-tips-2010/

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From: sitepronews.com

In TechCrunch’s “The Madness of King Rupert” by Paul Carr he reports, incredulously, that News International is to install a turnstile on its websites this June and wonders whether Murdoch is simply a barking latter-day George III or visionary in disguise.
Newspaper sales have been in decline for quite some time now and companies have been [...]

Post from: SiteProNews: Webmaster News & Resources

Is howling mad King Rupert a visionary in disguise?

Read Original: http://www.sitepronews.com/2010/03/29/is-howling-mad-king-rupert-a-visionary-in-disguise/

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From: searchenginewatch.com

Line up the unusual suspects.

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/hAW3IFcjt0o/100329-020929

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From: google.com

A magazine with a million subscribers might spend more than a million dollars to deliver a single issue to its subscribers. A million dollars spent on postage, printing, subscription sales, fulfillment, ad sales, sub rights and more. I wouldn’t be surprised if the freelance budget for the writers and photographers (the real reason people read the magazine) is less than 15% of the cost, perhaps a lot less.

The economics of this business are interesting. Millions spent, millions earned, and almost all of it goes to pay for the paper and the friction it brings.

Now, we fast forward to a world, our world, where the cost of delivery is zero and so we’ve removed 95% of the costs.

What happens to the writers and photographers? Where do they get their money now?

Without fortune cookies, are there fortunes?

See, Gourmet magazine or the frontlist at a midlist publisher were mostly wrapper. They were 95% fluff and overhead and only a sliver spent for the actual content. And now the wrapper, the cookie is gone.

The bad news: Conde Nast and Simon & Schuster and the other usual suspects are no longer going to pay decent wages to average writers. And average photographers aren’t going to make a living shooting weddings when the guests can do almost as well and all the photos are going on flickr anyway.

The good news: There’s a new job, but this job hasn’t been filled yet. It’s not stable enough for a publisher type to grab it. It’s not boring enough for a bureaucrat. Instead, it’s a job for someone with a writer’s sensibility and awareness, but it requires entrepreneurship and organization.

What happens when the people with great ideas start organizing for themselves, start leading online tribes, start creating micro products and seminars and interactions that people are actually willing to pay for? It’s possible that someone like (nsfw) writer Susie Bright is never again going to make a good living just writing. Instead, she could make a great living coordinating, organizing, introducing and leading a thousand or ten thousand true fans. Each of them will gladly pay for the privilege, because the connections and insights and benefits she brings are worth it. She didn’t wake up this morning thinking of herself as a coach or a tour leader or a concierge or a leader, but that’s the niche available to her.

The Grateful Dead spent thirty years without a record label that understood them, thirty years being their own boss, leading their own tribe, connecting people who wanted to be there instead of shilling for their tiny share of record sales.

If you want to write the fortunes for the cookies that don’t exist any more, you may need to make your own organization, lead your own tribe and hire yourself.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/Vma06jY2xEw/the-reality-of-digital-content-lose-the-cookie-lose-the-fortune.html

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From: sitepronews.com

Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel… What Format Should I Record To?
While other formats are supported, MP3 is by far the most common format used for audio podcasts. Unless there [...]

Post from: SiteProNews: Webmaster News & Resources

Podcasting Questions and Answers

Read Original: http://www.sitepronews.com/2010/03/28/podcasting-questions-and-answers/

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From: sitepronews.com

I’ll tell you the same thing I tell every one of my new web marketing clients, “WordPress is incredible – and you should be using it for your website.” It can save you both time and money, while making it far easier to build a beautiful and limitless website that you can manage and control [...]

Post from: SiteProNews: Webmaster News & Resources

Top 10 Reasons for Building Small Business Websites with WordPress

Read Original: http://www.sitepronews.com/2010/03/28/top-10-reasons-for-building-small-business-websites-with-wordpress/

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From: google.com

It may seem crazy, but Google could soon be taking Street View indoors, after a number of retailers have reported Google coming to their workplace to photograph the inside of their stores.



According to the retailers, Google are using a 360 degree camera to take pictures of the inside of the store, including shots as they enter and leave the premises. If Google decides to integrate these images with Google street view, it will allow people to essentially walk into the store from the street on Google maps.



Heres an image from search engine land showing Google capturing images within a store.



According to the retailers, Google is asking permission before photographing each business. Heres what a couple of retailers had to say in the comments area over at SEL,


“I received a call about a month ago from Google employee that wanted to schedule a trip to all 6 of the stores with which I am associated in the NYC area. I didnt call him back but I do still have his contact information from the voicemail.”


“My father owns a small store in downtown Los Angeles. He was visited by a guy from google, that asked him if they could take pictures of the inside of his store. I checked it out and it seemed legitimate.


Google said that they would make an appointment and come in for about 15 minutes and photograph the entire inside of the store (public areas only).”



What do you think? Is this an invasion of privacy or the next step in Google street view?



Comments



Tag: Google Street View



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/_KMzbbRxmgk/sn-4-20100209GoogleStreetViewtoGoInsideShops.html

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From: searchenginewatch.com

Quality copy is supposed to attract links, so why don’t you have any?

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/WBIw5YYy_FU/100328-204825

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From: searchenginewatch.com

While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a major move into the behavioral targeting realm. There were many posts and comments on the two new features in Adwords - Search Funnels and Ad Retargeting.

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/5Y35tNa2Pf8/100328-171613

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From: searchenginewatch.com

One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed.

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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/61O98Y7ynco/100328-155632

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