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/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Are you rational?
From: google.com
Before you make any more decisions you need to answer that question.
A rational decision is based on testing and data and an understanding of the mechanics underneath the system you’re working on. The more you know, the better you decide.
An irrational decision is based on gut instincts, conviction and faith.
No one is rational all the time. In fact, somewhere along the way we made ‘irrational’ into a bad word, but it shouldn’t be.
There are card counters in Las Vegas who are rational about blackjack. And they make a decent living. The more they play, the better they will do. In the same casino, there are craps players who blow on the dice, wiggle their hips and wear lucky shoes. Inevitably, if they play long enough, they will be broke.
If you’re running Adwords on Google, I hope you’re making rational decisions based on clickthrough and conversion.
On the other hand, were you rational when you fell in love? Did you do the math? Medical analysis?
What about the last time you fell for an April Fools joke?
The very nature of faith is that you don’t (and shouldn’t be) rational about it. In fact, you’re entitled to be aghast when anyone confronts you with proof. Proof and rationality aren’t the point.
Same with fine art. If your taste in paintings or music or wine is based on some sort of rational analysis or Zagats-type survey, I feel quite badly for you. Deeper and more detailed information is not better information when you’re making irrational decisions. If you need to hate on Copernicus in order to have more faith, something is seriously wrong.
When Chris Blackwell introduced reggae to the rest of the world (Bob Marley!), it was irrational. That moment in time was the best time to be working with Bonnie Raitt or Jackson Browne, not some unknown spleef-smoking guys from a tiny island in the Caribbean. No amount of rational analysis would have led an investor to back Chris.ÂÂ
Irrational passion is the key change agent of our economy. Faith and beauty and a desire to change things can’t be easily quantified, and we can’t live without them.
Steve Jobs is irrational about product design. As a result, focus groups make no sense. Who cares what other people think? He has faith in his gut. Your website: is it rationally designed? Should it be? What about the process you use to create new products or ads? Or the way you pick the focus of your startup? There’s room for both rational and irrational decision making, and I think we do best when we choose our path in advance instead of pretending to do one when we’re actually doing the other. The worst thing we can do is force one when we actually need the other.
Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/kaBi01d7i1E/are-you-rational.html
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Tips For Squeeze Pages
From: sitepronews.com
We all acknowledge what a squeeze page is and how it works,you build a page and add an opt-in form and you start promoting. Simple you have it all worked out and all these visitors are going to come to sign the form and purchase the product, but what about the other visitors [...]
Post from: SiteProNews: Webmaster News & Resources
Tips For Squeeze Pages
Read Original: http://www.sitepronews.com/2010/03/31/tips-for-squeeze-pages/
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
The Exact Strategy I Use to Generate 1000 Fast Visitors To My New Sites
From: sitepronews.com
No matter how hard you try to generate traffic to your site, you will fail when you do not have a methodology and a strategy. Traffic building is not as complicated as many would lead you to believe.
Traffic building is really simple and all about “numbers”.
According to realtimestatistics.org,(http://news.bbc.co.uk/2/hi/technology/8552410.stm), there are 1,730,256,608 Internet users across the [...]
Post from: SiteProNews: Webmaster News & Resources
The Exact Strategy I Use to Generate 1000 Fast Visitors To My New Sites
Read Original: http://www.sitepronews.com/2010/03/31/the-exact-strategy-i-use-to-generate-1000-fast-visitors-to-my-new-sites/
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
How To Make Your eBay Listing ATTRACTIVE To Your Target Market
From: sitepronews.com
Your eBay listing is your salesperson. Most sales people look smart and professional. Your eBay listing must also look smart and professional and give the appearance of a legitimate business. This will instil confidence in your buyers.
If you are selling the same item as someone else on eBay, but your listing is more professional and [...]
Post from: SiteProNews: Webmaster News & Resources
How To Make Your eBay Listing ATTRACTIVE To Your Target Market
Read Original: http://www.sitepronews.com/2010/03/31/how-to-make-your-ebay-listing-attractive-to-your-target-market/
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Google Adwords offers Free Online AdWords Classes
From: google.com
Google AdWords has launched the AdWords Online Classroom to provide free training to the advertisers. Several live and recorded ‘on-demand’ courses are being offered, which will include the training by the AdWords specialists of Google.
We’re offering a great selection of live and recorded courses, including:
• Improving your AdWords performance with key tips
• Reaching more potential customers
• Getting the most from your website with Website Optimizer
• Using Google Analytics reports to improve your AdWords return-on-investment
To view the courses for North America click on North America Online Classroom Site and for UK and Ireland click on UK & Ireland Online Classroom Site.
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Tag: Google Adwords, Training
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/Oe3A97vZ7wA/sn-4-20100212GoogleAdwordsoffersFreeOnlineAdWordsClasses.html
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Google’s First Super Bowl Commercial
From: google.com
Google has featured its first Super Bowl commercial, which an insight into Google’s local search offerings like Google OneBox and Google Direct Answers. It shows the examples of its OneBox results where you get the search units like images results, videos results and news results all in one general search and some of your search directly answered in the result snippets, when you type your search words in the search box on Google.
Take at look at this Parisian Love Commercial by Google Super Bowl:
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/8NhVyIMNV2U/sn-4-20100210GooglesFirstSuperBowlCommercial.html
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Google Could Soon Be Taking Street View Indoors
From: google.com
It may seem crazy, but Google could soon be taking Street View indoors, after a number of retailers have reported Google coming to their workplace to photograph the inside of their stores.
According to the retailers, Google are using a 360 degree camera to take pictures of the inside of the store, including shots as they enter and leave the premises. If Google decides to integrate these images with Google street view, it will allow people to essentially walk into the store from the street on Google maps.
Heres an image from search engine land showing Google capturing images within a store.
According to the retailers, Google is asking permission before photographing each business. Heres what a couple of retailers had to say in the comments area over at SEL,
I received a call about a month ago from Google employee that wanted to schedule a trip to all 6 of the stores with which I am associated in the NYC area. I didnt call him back but I do still have his contact information from the voicemail.
My father owns a small store in downtown Los Angeles. He was visited by a guy from google, that asked him if they could take pictures of the inside of his store. I checked it out and it seemed legitimate.
Google said that they would make an appointment and come in for about 15 minutes and photograph the entire inside of the store (public areas only).
What do you think? Is this an invasion of privacy or the next step in Google street view?
CommentsRead Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/eutfUn5iMxc/sn-4-20100209GoogleCouldSoonBeTakingStreetViewIndoors.html
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Google Street View to Go Inside Shops?
From: google.com
It may seem crazy, but Google could soon be taking Street View indoors, after a number of retailers have reported Google coming to their workplace to photograph the inside of their stores.
According to the retailers, Google are using a 360 degree camera to take pictures of the inside of the store, including shots as they enter and leave the premises. If Google decides to integrate these images with Google street view, it will allow people to essentially walk into the store from the street on Google maps.
Heres an image from search engine land showing Google capturing images within a store.
According to the retailers, Google is asking permission before photographing each business. Heres what a couple of retailers had to say in the comments area over at SEL,
“I received a call about a month ago from Google employee that wanted to schedule a trip to all 6 of the stores with which I am associated in the NYC area. I didnt call him back but I do still have his contact information from the voicemail.”
“My father owns a small store in downtown Los Angeles. He was visited by a guy from google, that asked him if they could take pictures of the inside of his store. I checked it out and it seemed legitimate.
Google said that they would make an appointment and come in for about 15 minutes and photograph the entire inside of the store (public areas only).”
What do you think? Is this an invasion of privacy or the next step in Google street view?
Comments
Tag: Google Street View
Add to Del.icio.us | Digg | Reddit | Furl
Have a bookmark! -
Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/_KMzbbRxmgk/sn-4-20100209GoogleStreetViewtoGoInsideShops.html
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Google Real-Time Search Results Powered by Pigeons on Red Bull?
From: searchenginewatch.com
Google has a long tradition of perpetrating April Fools’ Day hoaxes. According to my sources, who are located in India where it is already April 1, 2010, one of the April Fools Day pranks to watch out for this year is the announcement that Google real-time search results are powered by Pigeons who’ve been given Red Bull, whose slogan is “it gives you wings.”
Click to read the rest of this post...
Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/kdsGARiY-pw/100331-143002
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Build Your Brand Through Social Media
From: sitepronews.com
Everyone’s at it, every pundit and commentator’s telling us that social media is the big thing we all need to be into to succeed in 2010.
But how can your business benefit? Maybe you’re on facebook or twitter yourself, or you’re an early adopter of Google Wave. Chances are though that it’s all about your social [...]
Post from: SiteProNews: Webmaster News & Resources
Build Your Brand Through Social Media
Read Original: http://www.sitepronews.com/2010/03/31/build-your-brand-through-social-media/
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Free Tools For Your Online Business
From: sitepronews.com
Internet marketing is simply exploding on the web and along with that explosion is access to many free products that will help you to succeed online. These tools save time, which in the end translates to making more money…and, isn’t that why we’ve entered this online marketing world in the first place? I’ve included a [...]
Post from: SiteProNews: Webmaster News & Resources
Free Tools For Your Online Business
Read Original: http://www.sitepronews.com/2010/03/31/free-tools-for-your-online-business/
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
“Spotlight on Fashion: Blogging for Style” at SES New York 2010
From: searchenginewatch.com
On Monday, Nathania Johnson wrote about “The Unlikely Heroes of Search and Social Media” who used abso-freakin-lutely no SEO. Today, I’d like to highlight one who did.
Click to read the rest of this post...
Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/_VU16sh1vqY/100331-120354
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Dear Internet, Meet Facebook Status Optimizer (Boom, Mind Explodes)
From: google.com
Posted by Danny Dover
At SEOmoz, we have always striven to be at the forefront of understanding digital search. As web search has become an increasingly solved problem, some of our researchers have begun to switch their focus from Google to Facebook. Facebook is unique in that it is able to data mine social patterns between real life friends. This is increasingly critical data because as our lives become more busy, automation of simple tasks like social networking become more necessary.
Based on these trends, I am proud to announce our brand new tool, Facebook Status Optimizer.
Facebook Status Optimizer (FSO) automatically posts status updates on your behalf that are algorithmically written to ensure your status updates beat the competition and appear at the top of your friend’s newsfeed. SEO was largely about making money, so we are happy that Facebook Status Optimizer’s focus is aligned with what really matters in life - being popular online.
Key Benefits:
Automate talking with your friends with data from your actual behavior!
Computer learning algorithms learn from your friends’ popular status updates
Your friend’s popular status update:
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Your automatically generated message:
Your friend’s popular status update:
Your automatically generated message:
Your friend’s popular status update:
Your automatically generated message:
FSO posts statuses that are algorithmically determined to get you more attention!
.png)
Share helpful product reviews with those that you care about!
.png)
Start using Facebook Status Optimizer today!
Read Original: http://feedproxy.google.com/~r/seomoz/~3/AhHeUEsoVpU/dear-internet-meet-facebook-status-optimizer-boom-mind-explodes
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Dynomighty YouTube Video Marketing Case Study
From: searchenginewatch.com
Terrance Kelleman, the President and Designer of Dynomighty Design, spoke last week at SES New York 2010. He was one of the speakers on the keynote panel, Video: The Next Digital Marketing Frontier, that was moderated by Zach Rodgers, Managing Editor, ClickZ.
Click to read the rest of this post...
Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/o15SLVtf2uc/100331-094844
/// Posted by Alexandre Brabant on Wednesday, March 31, 2010
Content Marketing Interview with Joe Pulizzi
From: verticalmeasures.com
Click the Twitter icon below to tweet the selection as a twote (tweet quote).
In last weeks expert interview, I spoke with Simon Kelly at Story Worldwide and when asked who everyone should be following he responded that among a couple of others, we should all be following Joe Pulizzi whom is a [...] Related posts:
- Content Marketing Interview with Simon Kelly
- Content Strategy Interview with Expert Lawrence Coburn
- Wordstream Interview With Arnie Kuenn
Read Original: http://www.verticalmeasures.com/expert-interviews/content-marketing-interview-with-joe-pulizzi-2010/
