From: sitepronews.com

Effective Twitter marketing strategies are NOT one size fits all. It’s important to consider your goals when planning your own Twitter marketing strategies.
Effective Twitter marketing strategies for a mommy blogger:
Imagine you are a mommy blogger and your Twitter participation goal is to increase readers for your mommy blog. Some of the steps you [...]

Post from: SiteProNews: Webmaster News & Resources

Strategies for Effective Twitter Marketing

Read Original: http://www.sitepronews.com/2010/03/01/strategies-for-effective-twitter-marketing/

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From: sitepronews.com

Interactive blogs are the most successful and plenty of quality comments is a good indication that your blog is healthy and that it will be successful. There are many reasons why people may not make comments on your blog posts and we will cover a number of ways to make it easier or more attractive [...]

Post from: SiteProNews: Webmaster News & Resources

7 Ways to Encourage More Blog Commenting

Read Original: http://www.sitepronews.com/2010/03/01/7-ways-to-encourage-more-blog-commenting/

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From: searchenginewatch.com

NBC takes to the airwaves to poke fun at the web’s largest video site.

Click to read the rest of this post...

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/HZF7Mcz5M3k/100301-022411

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From: google.com

What’s it?

Why do you need to feel like something in order to do the work? They call it work because it’s difficult, not because it’s something you need to feel like.

Very few people wake up in the morning and feel like taking big risks or feel like digging deep for something that has eluded them. People don’t usually feel like pushing themselves harder than they’ve pushed before or having conversations that might be uncomfortable.

Of course, your feelings are irrelevant to whether or not the market expects great work. Do the work. Ignore the feelings part and the work will follow.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/F6zSijcOMNs/i-dont-feel-like-it.html

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From: sitepronews.com

The murky diktats of the market have seen the four titans of technological social interaction resolve their coagulated visions of common sense into a battlefield. It is here that coalition leaders and party magnates pounce on minimalist twists of innovation that only serve to seep down into messy duplication. But, according to Lord Melchett, or [...]

Post from: SiteProNews: Webmaster News & Resources

Google, Microsoft, Yahoo, Apple: Corporate twisty-turny things of value

Read Original: http://www.sitepronews.com/2010/02/28/google-microsoft-yahoo-apple-corporate-twisty-turny-things-of-value/

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From: sitepronews.com

Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making [...]

Post from: SiteProNews: Webmaster News & Resources

Link Building Best Practices – A Guide to Effective Link Building

Read Original: http://www.sitepronews.com/2010/02/28/link-building-best-practices-a-guide-to-effective-link-building/

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From: sitepronews.com

Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making [...]

Post from: SiteProNews: Webmaster News & Resources

Link Building Best Practices – A Guide to Effective Link Building

Read Original: http://www.sitepronews.com/2010/02/28/link-building-best-practices-a-guide-to-effective-link-building/

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From: google.com

Spotted this interesting Google Web master Tools video today



Is Google Analytics data a factor in a pages ranking?



HUH?????? WHAT????? Did I just hear that right Matt? Google algorithms dont consider GA data when shaking things out? LOL, well sure maybe not the the data itself, directly from GA. You just confirmed that with us, but some how Google engineers are counting those clicks from desktops because that is essentially how your search personalization works. Right? If one desktop is getting a ton of clicks to one website, that website will more than likely show up more often (higher) in the SERPs. And this is just talking visitors, who knows what other analytics (time on site, bounce rate) could be tracked to enforce better results for searchers.



I think some true transparency needs to come soon on how much analytics data (doesnt matter if it is not coming from GA, its still analytics data) is used to help decide what sites rank above others. Especially from a personalization stand point.



Thoughts?



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Tag: Google



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/u13BiXizqEg/sn-4-20100204AnalyticsDataUseinGoogleAlgorithm.html

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From: google.com

An interesting new mashup called GeoCoded Art enables users to view art by geographic region. Select a region of interest (county, then area) and view thumbnails for a quick view or art from that region. Then you can view the work or art on a map (Google or Bing maps) enlarge the piece of art or optionally view all works by the artist quite interesting and fun! See http://www.geocodedart.com



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Tag: GeoCoded Art



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/dIzbB13dgy0/sn-4-20100203ArtbyGeoLocationonGoogleMaps.html

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From: google.com

Google Analytics has now been made even more global. The Analytics blog announced the availability of Google Analytics in six more languages: Slovak, Bulgarian, Greek, Catalan, Lithuanian and Vietnamese. This has made it accessible in a total of 31 languages. The users can see the new languages updated in the language menu, on the Google Analytics login page.



It’s a cross-functional effort by the Google to localize its Analytics experience in these added languages. Google already has now more than 150 Google Analytics Authorized Consultants (GAAC) from over 35 countries and the major regions of Asia Pacific, US, Europe, Canada, Latin America, Middle East and Africa. This new addition is sure to add to the growth.



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Tag: Google Analtyics



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/4QrXqFE93xg/sn-4-20100202GoogleAnalyticsGoesMultiLingual.html

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From: google.com

Posted by RobOusbey

This is a graph of organic traffic for a theoretical site - they might be in an industry such as print advertising, construction equipment or VHS rental. The decline in traffic is pronounced and serious.






A critical distinction when looking at a graph like this is whether the site’s performance is increasingly worse than the competitors, or whether the whole industry is in decline. In this post I want to recommend some metrics that can be tracked to benchmark your site against competitors (independent of market behaviour) and to check the health of the industry. I’ll then make suggestions for finding opportunities to slow or reverse the trend of dropping traffic.



For the benefit of the time-poor, the post ends with a three point checklist / summary.

Competitors and Benchmarking

There are a couple of different metrics you can use track, which will demonstrate the more direct outputs of your SEO work, and expose your performance amongst competitors.



This chart tracks the Site Authority of the target domain (and some competitors) through time.

To date, trying to chart Linkscape metrics as been a bit misleading: the rapid increase in the reach of Linkscape and modifications of the tool’s algorithms have meant that month-by-month reporting of a site’s Authority wasn’t always a fair comparison. However, Nick tells me that the team are currently putting effort into tackling the challenge of tracking this data. Though you’ll have more confidence in drawing a trend chart such as this one soon, I’d still recommend collecting numbers right now to get a snapshot of where your site is amongst the competition.



Obviously, this assessment of site strength is query independent; differences in site architecture, on-page term targeting and the anchor text of external links will have a significant effect on each site’s performance and number of keywords.



In many ways, the next graph address this. The line for the target site is an ‘average ranking position’ - I’d recommend creating this by taking around twenty non-branded, representative keyphrases (eg: ten which you’re specifically targeting and ten which send a significant amount of traffic) and finding the mean of the site’s ranking for each phrase.



The competitor lines should be calculated by finding the mean ranking position of that site, for each of these keywords where the site ranks in the top 20. (We do this so that the mean isn’t artificially dragged down by keyphrases which the site isn’t trying to compete for, and where it ranks very poorly.)






Even a single month’s data points on these two graphs will provide a snapshot of your site’s position amongst the industry’s other players. Tracking the data each month will demonstrate how your standing has changed, and can directly show the impact of your SEO work - both on-site and off-site.

Industry Assessment

If you have been collecting ranking data in the past, then it can be useful to identify a term for which you’ve had a relatively static ranking over the last year or so. If your traffic from this term has declined over the same period then this provides a useful example of how market behaviour outside of your control is having an effect on the business.



If you don’t have historic ranking data, but suspect that your industry is in decline, you should compare search volume trends to organic traffic sent by some specific terms. In the example below, the site sees a decline in traffic for the single keyphrase ’football tickets’ but comparing this to the search volume for the term shows that the site’s performance has actually improved - they are increasing their share of that traffic.

If the industry really is declining and search volumes for all the typically valuable phrases are unlikely to return, then there can be a serious consideration about even continuing to operate in the market. If your core business was VHS rental, consider offering Blu-Ray; if you rank well for house and holiday insurance but are suffering from the decline in these markets then consider adding pet insurance  - a steady / growing market. (Check out this Google Insights data for UK insurance markets.)



Of course, these are extreme examples - and if you’re in these particular industries then you shouldn’t need a blog post to make these suggestions - but they remind us that there are some markets where a time comes to look for business from elsewhere.

Actions

As we did in the graph above, you must begin by looking at the organic traffic trend for keyphrases individually. A lot of information is lost when data is aggregated (such as in total organic traffic.) Go back and look at your highest volume keyphrases from a year or two ago, and compare these to your current highest volume keyphrases, by charting the monthly volume of traffic they sent over that period. It may quickly become clear that whilst your keyword portfolio has been dragged down by some dogs, there are some stars (or problem children) that are contributing a great deal to the overall traffic.



If you last did keyword research 12 or 18 months ago, user behaviour may have changed significantly - even for people looking for exactly the same product. Whilst the metrics mentioned above may bring you to the gloomy conclusion that search volume in your industry is substantially down, it’s possible to overlook the fact that there’s simply been a change in searcher behaviour.



Examples of such changes that have happened in different geographic regions:

• searchers are using more direct queries (’cinema’ & ’film tickets’ are steady or down, ’film times’ is way up)
• searchers are moving from long tail to head terms (’internet marketing’ & ’website promotion’ are declining but ’SEO’ and ’SEM’ are up)
• searchers are moving from head to long tail terms (’currency exchange’ is down but specific terms such as ’dollars to pounds’ are up)

The message here: don’t miss out on opportunities to compete on the emerging keyword groups.

I promised you a checklist.

Please take away these three points:

1. If your organic traffic is down, either for particular keywords or as a whole, be clear whether this is because your site is under-performing, or because the search volume for a keyword / in an industry is descending.
2. Benchmark yourself against competitors by regularly recording the Authority and/or rankings position for relevant keyphrases of your site and theirs
3. Revisit your keyword research - a year is a long time on the internet, particularly given the current state of flux that so many industries are experiencing.

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/bAckh4xVSwI/managing-seo-campaigns-in-declining-industries

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From: google.com

This week an Italian court sentenced three Google executives to six months in prison for allowing users to post a video on YouTube in 2006.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/JNbCfwW818o/2561-the-italian-google-case.html

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From: google.com

Another week has passed in the world of search engines, and there are no surprises: Google has again got most of the attention. It seems Europe has decided that Google has to be disciplined.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/HZi2unCfLXw/2557-pandia-search-engine-news-wrap-up-feb-28.html

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From: google.com

Google has added a local search option to its search option panel. The Nearby option only works for google.com searches in English.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/kZ3uxRpvC_Y/2562-google-adds-nearby-search-option-for-local-search.html

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From: google.com

State of Search is a new blog covering the search engine scene, focusing on articles relevant to the industry, search engine marketing and social media.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/sS2qhRt0GYU/2553-state-of-search.html

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