From: sitepronews.com

Using a special animated logo, Google has paid tribute today to the English physicist, mathematician and astronomer Sir Isaac Newton who was born on this day in 1643.
It’s widely recorded that Newton *discovered* the concept of gravity (and the resulting science of physics) as a result of observing apples falling from a tree. In tribute, [...]

Post from: SiteProNews: Webmaster News & Resources

Google Pays Tribute to Sir Isaac Newton

Read Original: http://www.sitepronews.com/2010/01/04/google-pays-tribute-to-sir-isaac-newton/

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From: searchenginewatch.com

On January 29, 2008, we launched SESConferenceExpo’s Channel on YouTube just before Search Engine Strategies London 2008. So, we’re approaching its second anniversary just before SES London 2010.

Over the holidays, I spent some time reviewing what we’ve learned optimizing and promoting 403 videos that have 166,198 received views over the past two years and thinking about how to get more YouTube channel views in the year ahead.

Yes, yes, I know 166,198 views is no where near the 146,417,150 views that “Charlie bit my finger - again!” has received. But there are other marketing objectives beyond creating “viral videos.”

The primary marketing objective of SESConferenceExpo’s Channel was to “putt butts in seats” as they say in the American entertainment business or to “put bums in seats” as they say in the British theatre.

So, we focused as much attention on promoting videos of speakers before the events as we did on shooting more videos at the events.

And considering that the Search Engine Strategies Conference & Expo series remained must-attend events on both sides of the pond during the worst recession since the Great Depression, I think it’s fair to say that SESConferenceExpo’s Channel helped.

So, what have we learned? And more importantly, how will this help you get more YouTube channel views?

One of the first lessons that we learned was the best way to build views and subscribers is uploading frequently. It’s better to upload one video per day than seven videos every Monday.

So, instead of uploading a big batch of videos during an event, we uploaded an average of four a week. This helped us get twice as many views in 2009 as we got in 2008.

We also learned that video optimization is important, but blogger outreach was equally important.

For example, 30 percent of our total views in December 2009 came from the “embeddable player,” which enables YouTube videos to appear inside other webpages and blogs. By comparison, 16 percent of our total views that month came from YouTube search and 15 percent came from Google search.

So, engaging what Google calls “the buzzing blogger community” is just as important as optimizing your video watch pages.

And we haven’t hesitated to share what we’ve learned with others. We aren’t trying to create tricks to improve search engine rankings. We’re trying to share industry best practices.

How can you tell the difference? As Google says, “A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you.”

For example, Li Evans interviewed me at SES San Jose 2008. Evans was at KeyRelevance back then, although she’s at Seregenti Communications now.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/jRdHpfz1c9M&hl=en_US&fs=1&" type="application/x-shockwave-flash" width="425" height="344"></iframe>

VSEO - Video Search Engine Optimization - with Greg Jarboe at SES San Jose 2008

And Byron Gordon of SEO-PR interviewed Greg Markel of Infuse Creative at SES San Jose 2008.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/t8Vg1tLk1GQ&hl=en_US&fs=1&" type="application/x-shockwave-flash" width="425" height="344"></iframe>

Video Search Engine Optimization Panel Recap, Greg Markel

Evans interviewed me again at SES London 2009.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/iiBkobaP2w8&hl=en_US&fs=1&" type="application/x-shockwave-flash" width="560" height="340"></iframe>

Greg Jarboe of SEO-PR discusses YouTube and Video Marketing at SES London 2009

At SES New York 2009, I interviewed Matthew Liu, YouTube Product Manager, about YouTube Insight and Promoted Videos, which were then called Sponsored Videos.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/CfP-PkstpP8&hl=en_US&fs=1&" type="application/x-shockwave-flash" width="560" height="340"></iframe>

YouTube Product Manager, Matthew Liu on YouTube’s Insight and Sponsored videos at SES NY 2009

At SES San Jose 2009, I interviewed Michael Fisher, Senior Vice President of Marketing at Coldwell Banker.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/XqMOAqOaI7s&hl=en_US&fs=1&" type="application/x-shockwave-flash" width="560" height="340"></iframe>

Michael Fisher of Coldwell Banker discusses Coldwell Banker’s successful viral marketing campaigns

I’ll be teaching the YouTube and Video Marketing Workshop on the Friday after the SES London 2010 conference.

YouTube is popular with British users, with over 18.5 million Brits watching 2.4 billion YouTube videos a month. More Brits visit YouTube than visit the BBC Homepage, according to Hitwise. And more Brits will visit YouTube this year than will watch the World Cup.

What began as a small video sharing site has evolved into a platform fit for the Queen of England. Check out The Royal Channel, the official channel of the British Monarchy.

I want to personally invite you to attend the training workshop. I promise that you will learn how to get more YouTube channel views. Okay, maybe not as many as BritainsSoTalented’s Channel, which has 271,919,247 views.

But there are other marketing objectives beyond discovering the next Susan Boyle.

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• A Look Ahead at SES Conference & Expo Series in 2010 (searchenginewatch.com)

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/yaaYZ9CobhU/100104-030349

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From: searchenginewatch.com

Serials Solutions has announced the launch of their new and improved 360 Search. The federated search service incorporates technology from WebFeat, which they recently acquired.

“We were given the opportunity to combine the top two leading federated search services into the single most powerful and feature-packed solution available,” said Rob Mercer, General Manager of Serials Solutions. “The new 360 Search combines proven technology, world-class service, phenomenal support, and great value to create a complete research toolbox.”

360 Search now provides access to 4,600 databases worldwide and serves over 2,000 libraries. The service now supports localization in more than 20 languages.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/sRexLYdYCi0/100104-004528

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From: google.com

If so, I’m not seeing it.

When something is scarce, it’s valuable and smart people try to make more of it. So, should we be trying to make more fear?

Looking around, it appears as though the government, various media players and lots of well-meaning people have come to a conclusion that there’s a shortage of fear. So they’re busy making more of it. Making more when we already have a surplus…

We’re inundated about ways to avoid this pitfall or that risk.

If you see something, say something. Hmmm. Has that actually worked? Or x-raying shoes? When was the last time a bad guy was foiled because he couldn’t use a good camera to take a picture of a tourist attraction? Why do the authorities at Grand Central Station in New York wear desert camouflage?

Not just fear of terror (which is another word for fear). Fear of failure. Reminding people that an idea will never work, that the market is in failure, that all hope is lost--does that work very often?

Fear mongering is a lousy profession, one that ought to be regulated, if not banned. I’m more in favor of hope mongering. 2010 is the year that the world will change. In fact, every year is that year, but this is the only time we’ll get to change the world this time.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/tXFL2miKExw/is-there-a-fear-shortage.html

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From: google.com

Posted by randfish

Lately I’ve been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I’ve talked to folks about it, there seems to be confusion that only duplicates should use the rel="canonical" specification and the original must remain rel="canonical"-free. This isn’t the case.

Let’s look at a few diagrams to help explain:

This is the standard way rel=canonical is employed. Different versions of a page, whether on your own site, on partner sites, or places you’re licensing content (note: this is an update Google launched on Dec. 17th, 2009) can all reference back to the original to help tell the search engines where to find that piece. However, it’s also perfectly OK to do this:

Looking through Google’s blog post on the subject, this isn’t explicitly stated. However, you can see that even the example website, Wikia, employs this practice on the page Google points out. You can also see Maile Ohye answering a comment on this:

@Wade: Yes, it’s absolutely okay to have a self-referential rel="canonical". It won’t harm the system and additionally, by including a self-reference you better ensure that your mirrors have a rel=”canonical” to you.

Maile’s got really good advice here. If you run into situations where third parties are referencing your posts and appending strings of data to the URL, it can be really helpful to have the canonical URL tag on these by default. In fact, we’ve worked with many companies recently who found it helpful to employ sitewide as a best practice, just to prevent future iterations or less SEO savvy development from reproducing versions of the page that didn’t contain the rel=canonical and potentially losing link juice / causing canonicalization issues.

One last piece - it’s a really, really good way to make sure Google indexes the http rather than https version of your page (and counts link juice to the proper one). This had historically been a royal pain in the butt for many SEOs, and we’ve heard enough positive stories now to feel confident recommending it.

Welcome to 2010! Hope everyone had a great holiday break

Do you like this post? Yes No

Read Original: http://feedproxy.google.com/~r/seomoz/~3/JGZ1NBkMWCU/dispelling-a-persistent-rel-canonical-myth

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From: google.com

One of the most common things I hear is, “I’d like to do something remarkable like that, but my xyz won’t let me.” Where xyz = my boss, my publisher, my partner, my licensor, my franchisor, etc.

Well, you can fail by going along with that and not doing it, or you can do it, cause a ruckus and work things out later.

In my experience, once it’s clear you’re willing (not just willing, but itching, moving, and yes, implementing) without them, things start to happen. People are rarely willing to step up and stop you, and often just waiting to follow someone crazy enough to actually do something.

I’m going. Come along if you like.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/6DcfoYeZlW4/without-them.html

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From: searchenginewatch.com

The head of Google’s Community Affairs Matt Dunne is running for governor of Vermont, the Associated Press reports. “Dunne is one of five Democrats vying for a chance to face the expected Republican nominee, Lt. Gov. Brian Dubie, in the November election.”

Dunne has a web site and ranks number one for his name and occupies the top six listings in Google’s organic results, so obviously he knows SEO.

HIs site calls him “flat, fast and innovative” and he has a “vision for egovernment.” Wonder if this is a Google test - eGovernment?

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• Google Executive Running for Vermont Governor Post (abcnews.go.com)

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Rksdw7z-Y5c/100102-223437

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From: google.com

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/SOIbTNBRzb0/evolution-of-every-medium.html

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