From: google.com

Posted by Nick Gerner

The launch of Open Site Explorer last week opens up a lot of link data, filters, and anchor text to a much wider audience than we’ve ever had before.  In that same vein, today we’re announcing our new and improved Free SEOmoz API.



Any registered (it’s free) SEOmoz member can visit our API Portal and get an API key that gives you access to:

• Data for any URL in our index including
  
  • Domain and Page Authority
  • mozRank
  • total link count
  • external, followed link count
• The first 500 links to any page, sub domain or domain
• Filtering on those links: 301s, Follows, External, etc.
• The first 3 domains linking to any page, sub domain or domain
• The first 3 anchor text terms or phrases in links to any page, sub domain or domain

You’re welcome to use this data for private or publicly-facing purposes. We already have a variety of partners integrating this data including:

• Buzzstream
• Brandwatch
• HubSpot’s Grader Suite
• Quirk’s Search Status toolbar

Check out some sample code and applications on the wiki.



Our idea is that getting this data into the hands of webmasters makes everyone better off: we’re excited about our new authority scores, marketers are thirsty for metrics, and users of all kinds of tools are better off with a deeper look at real data.  The free package will keep you covered up to a million links per month that you’re free to use for any purpose from consulting to building an SEO campaign management suite.






In addition to the free API (which I think is quite powerful already), we’re expanding our paid API offering. The paid API includes everything above, but also includes:

• Additional metrics:
  • number of domains that link to you
    
  • mozTrust
  • number of links to all pages on your domain
  • and more
• A deeper look at links, way beyond the first 500 (first 100k for each sort per page, domain or sub domain)
• Plenty of sorts on links:
  • domain authority
  • page authority
  • linking root domains
• Way more anchor text terms and phrases (up to 100k per page, domain or sub domain if you’ve got that many)

This is exactly the same API powering Open Site Explorer.  So if you think OSE missed a feature, or should include other data sources, you can build it over again and do an even better job   If you do, drop me a line and I’ll take a look. We’d love to share partner apps on our wiki, Twitter, the blog, and elsewhere.



We don’t even have an attribution requirement. Although, we have a tasty 15% discount if you do cite us as a source



To sign up, just contact us, and we’ll start the process.



EDIT: The paid API is available outside of a PRO membership.  A PRO membership buys the tools, and content, and sweet sweet badge.  The paid API is extra.  Of course, the free API is both free and full of awesome.

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/s4AzWeTR58o/seomoz-free-api-and-enough-power-to-build-open-site-explorer

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From: google.com

Posted by Nick Gerner

The launch of Open Site Explorer last week opens up a lot of link data, filters, and anchor text to a much wider audience than we’ve ever had before.  In that same vein, today we’re announcing our new and improved SEOmoz Free API.



Any registered (it’s free) SEOmoz member can visit our API Portal and get an API key that gives you access to:

• Data for any URL in our index including
  
  • Domain and Page Authority
  • mozRank
  • total link count
  • external, followed link count
• The first 500 links to any page, sub domain or domain
• Filtering on those links: 301s, Follows, External, etc.
• The first 3 domains linking to any page, sub domain or domain
• The first 3 anchor text terms or phrases in links to any page, sub domain or domain

You’re welcome to use this data for private or publicly-facing purposes. We already have a variety of partners integrating this data including:

• Buzzstream
• Brandwatch
• HubSpot’s Grader Suite
• Quirk’s Search Status toolbar

Check out some sample code and applications on the wiki.



Our idea is that getting this data into the hands of webmasters makes everyone better off: we’re excited about our new authority scores, marketers are thirsty for metrics, and users of all kinds of tools are better off with a deeper look at real data.  The free package will keep you covered up to a million links per month that you’re free to use for any purpose from consulting to building an SEO campaign management suite.



In addition to the free API (which I think is quite powerful already), we’re expanding our paid API offering. The paid API includes everything above, but also includes:

• Additional metrics:
  • number of domains that link to you
    
  • mozTrust
  • number of links to all pages on your domain
  • and more
• A deeper look at links, way beyond the first 500 (first 100k for each sort per page, domain or sub domain)
• Plenty of sorts on links:
  • domain authority
  • page authority
  • linking root domains
• Way more anchor text terms and phrases (up to 100k per page, domain or sub domain if you’ve got that many)

This is exactly the same API powering Open Site Explorer.  So if you think OSE missed a feature, or should include other data sources, you can build it over again and do an even better job   If you do, drop me a line and I’ll take a look. We’d love to share partner apps on our wiki, Twitter, the blog, and elsewhere.



We don’t even have an attribution requirement. Although, we have a tasty 15% discount if you do cite us as a source



To sign up, just contact us, and we’ll start the process.

Do you like this post? Yes No

Read Original: http://feedproxy.google.com/~r/seomoz/~3/s4AzWeTR58o/seomoz-free-api-and-enough-power-to-build-open-site-explorer

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From: searchenginewatch.com

If you haven’t scrolled down the conference agenda for SES New York 2010 lately, then you might have missed the news that’s hidden in plain sight in the right-hand sidebar: An Affiliate Marketing Track has been added to Day 3. Now, you can learn affiliate marketing secrets from Kris Jones, the President and CEO of Pepperjam, among others.

But wait! There’s more! Admittance is free for all SES New York attendees, including expo-only pass holders. That’s gotta be the deal of the decade—and the decade has just started.

The conference sessions in the new Affiliate Marketing Track include:

Affiliate Marketing for Small and Medium-Sized Businesses—This panel will include case studies outlining what has and has not worked for small and medium-sized businesses interested in affiliate marketing.

Affiliate Marketing and Social Media—This panel of social media and affiliate marketing luminaries will discuss recent trends on the part of affiliate networks and affiliates to leverage social media as a new marketing channel to grow affiliate sales.

Grow Your Affiliate Sales with Pepperjam Network—Attend this session to get a LIVE advertiser demo of Pepperjam Network and to ask questions directly to Pepperjam Network executives and account managers about how you can grow your affiliate sales with Pepperjam Network.

Affiliate Marketing 3.0—Learn about the newest innovations in the affiliate marketing space.

Jones has come a long way since 1999, when the word “Pepperjam” was a reference to one of his Grandmother’s favorite dishes. Today, his internet marketing firm is one of Inc. Magazine’s Fastest Growing Privately-Held Companies in the United States.

You’ll want the recipe for his success.

I should disclose the Search Engine Strategies is a client of my agency. But trust me on the recipe.

Related articles by Zemanta

• GSI Commerce Buys Affiliate Marketer Pepperjam (paidcontent.org)
• Public relations industry should go to Search Engine Strategies (searchenginewatch.com)
• Nearly All Inc. 500 Companies Are Engaged in Social Media (steverubel.com)

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/zIovu-MpjZA/100127-123816

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From: searchenginewatch.com

Tonight, at 9pm EST, President Obama will give his second State of the Union address. For those unfamiliar with American politics, this is an annual speech given by the sitting President addressing the current state of U.S. affairs and his plan for the future.

You can catch the speech online at many sites. Here’s a list:

WhiteHouse.gov

Hulu

YouTube

Ustream (CBS coverage)

CNN

C-SPAN

What other sites are streaming the State of the Union live tonight? Leave the links in the comments section below.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/y68YQIr-fK8/100127-123340

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From: searchenginewatch.com

The search community is doing well on the Google Analytics IQ test. A little too well. It’s apparently so easy, that Google is raising the score required to be classified as Google Analytics qualified.

Previously set at a generous 75%, the new passing score is now set at 80%. This does *not* apply retroactively. If you previously passed at a score between 75-80, your qualification remains intact. But you will be required to score 80%+ on your renewal.

So cram just a little bit more next time you take the Google Analytics IQ test!

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/zw6_CGKj_ew/100127-122559

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From: sitepronews.com

If you’ve listed products on eBay without a photo and successfully sold them – don’t be fooled into thinking you don’t need a photo. You would almost certainly have got more bidders, and therefore probably a higher selling price, with a photo.
If your eBay listing doesn’t have a photo and your competitor does, you will [...]

Post from: SiteProNews: Webmaster News & Resources

How To Use As Many Photos As You Like In Your eBay Listing WITHOUT Paying Additional Listing Fees

Read Original: http://www.sitepronews.com/2010/01/27/how-to-use-as-many-photos-as-you-like-in-your-ebay-listing-without-paying-additional-listing-fees/

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From: sitepronews.com

Today’s websites are more complex than ever before. Many contain a wealth of information visitors can use to answer their questions and learn what they need to know before contacting a company or making a purchase online.
But with all the information and features packed into many of today’s websites, it can also be more difficult [...]

Post from: SiteProNews: Webmaster News & Resources

How Installing an Internal Site Search Benefits your Online Marketing

Read Original: http://www.sitepronews.com/2010/01/27/how-installing-an-internal-site-search-benefits-your-online-marketing/

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From: searchenginewatch.com

As you may recall, last summer Apple rejected Google’s iPhone application submission for their Voice product. They did the same with the Google Latitude app, but Google got around that with a web app.

Now, Google Voice is getting the same treatment with a brand spankin’ new web app. The app was developed for HTML5 compatible devices - which includes the iPhone as well as Palm’s platform.

The calls are still placed through the iPhone’s native dialer, but a local Google number is called first. This allows Google to keep the costs low. Google Voice is free with the exception of International calls which they offer at a super low price.

via Engadget

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/lvV4Tzlakhw/100127-120343

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From: searchenginewatch.com

When you go to Twitter.com, you see what people are talking about on the social network. The feature is called Trending Topics and it’s been as useful and wacky at the same time.

Now, Twitter is enhancing the feature by offering Local Trending Topics. Right now, they only offer local trending topics on a handful of countries and select big cities. But they plan to expand in the future.

Here’s how to access the new feature. Sign in to Twitter - you may get a prompt pointing out the new Local Trends. If not, look to the sidebar where the Trending Topics section is. You should see a new little section above the list of topics. It will include a location with a link to “Change” underneath. Click the link to see the options.

You can check out trending topics of any cities of available - you don’t have to live there to see them.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/T67NKBILT1k/100127-114913

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From: searchenginewatch.com

Brand republic reported earlier this week that Ask Jeeves is launching a nationwide UK TV ad campaign to support their strategy of rebranding the website as a Question & Answers site. They have also launched an app for the butler character so that users can customise his outfit with over 100k different clothing combinations.

This follows a series of market positioning strategies of the Ask.co.uk search engine over the last few years. Ask Jeeves was arguably the first to launch blended search results that contain pictures and videos in the listings but such innovation was quickly eclipsed by Google’s ‘universal’ algorithm. And last year the butler character returned to the UK search engine’s home page as marketing surveys showed that brand recognition of Ask Jeeves increased by a whopping 83%.

Personally i find Ask Jeeves propensity for above the line rebranding to be confusing. What do you think?

Rather than focussing on being a Q & A engine and thus targeting certain query types I think Ask should take a definitive position on whether it is a search engine for adults or kids. Rather than expensive TV ads it should focus on partnerships with sites that fit a certain demographic niche.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/ZwktyM8kNrs/100127-102433

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From: verticalmeasures.com

 
The SEMMYs, an annual online award event in the SEO industry, nominates posts for recognition on a variety of topics. We’re proud to announce that this year one of our posts has been nominated as a SEMMY finalist in the category of reputation management. Our readers may remember reading the extensive and thorough post "Be Proactive With [...] Related posts:

1. How to Use Link Building for Reputation Management
2. Be Proactive With Your Reputation Management
3. Our Top 10 Blog Posts in 2009

Read Original: http://www.verticalmeasures.com/website-publicity/nominated-for-a-semmy-award-2010/

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From: google.com

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/M8yauD4BYJE/the-difference-between-a-bonus-and-free.html

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From: sitepronews.com

The Federal Trade Commission (FTC) is one of the most unique parts of our government. It has a wide range of powers given by law, which encompass among other things the ability to pass rules and regulations against unfair and deceptive acts or practices. The FTC often issues “guidelines which are no more than notices [...]

Post from: SiteProNews: Webmaster News & Resources

The FTC Needs to Shut Up!

Read Original: http://www.sitepronews.com/2010/01/26/the-ftc-needs-to-shut-up/

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From: searchenginewatch.com

Yahoo! announced its earnings for the fourth quarter of 2009 today. Revenues came in at $1.7 billion, which was down 4% compared to a year ago but up 10% compared to the third quarter.

Profits were up. Way up.

Income came in at $119 million, compared to a *loss* of $278 million in Q4 2008. Net income diluted per share came in at $0.11. It would have been $0.15 if not for charges related to the aforementioned deal with Microsoft.

“The fourth quarter marked a strong finish to 2009, which was a transformative year for Yahoo!,” said Yahoo! Chief Executive Officer Carol Bartz.

2009 was indeed transformative. At the beginning of the year, Bartz joined the company as CEO. The search deal with Microsoft was struck in the summer. About one month later, Yahoo!’s focus on their media properties was pushed into high gear with a brand new advertising campaign. These effort seem to have literally paid off.

Yahoo! anticipates the good news to keep on rolling this year.

“Our business has positive momentum and we feel good as we head into 2010,” said Bartz. “We’re pleased that the midpoint of our Q1 revenue outlook marks the first quarter of year-over-year growth in six quarters.”

Wall Street likes the earnings and seems to be hopeful about the prospect of what’s to come. After hours trading was up 2.25% at the time of this post.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/SN4kOZ5uvZI/100126-173223

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From: google.com

Posted by Dr. Pete

This post started as a reaction to accusations in the SEO industry that Top X lists, awards, etc. are only going to people’s friends. As I was writing it over what ended up being 2 weeks, I realized just how broad this issue really is, from personal to professional to political. I hope you’ll indulge me as I try to do justice to a topic that goes well beyond SEO.



We all know how it feels to be on the outside looking in. You start out feeling awkward and a little envious, but slowly it turns into something worse – depression, resentment, even rage. Eventually, we find a group to belong to, and the tables turn. No matter how often we were excluded (and maybe because of it), we eventually start to exclude others. It’s a vicious, if all too human, cycle, and it extends to every corner of our social interactions.

My Friends Are The Best

Just ask them; I’m sure they’ll agree. Do we prefer our friends? Do we give them the best opportunities and accolades? Absolutely. This is more than bias, though; it’s the simple reality of relevance. If you ask me who the “best” expert is in some niche of my own field or what the best article is on Topic X, I’m going to immediately draw from what I already know. Stating the obvious, I can’t recommend someone or something that I don’t even know exists.



Of course, there are times when we have a responsibility to dig deeper and look for the best candidates outside of our own limited realm of experience. When I was a graduate student at the University of Iowa, I had the opportunity to be the first student in my department to serve on a faculty search committee. One aspect of that experience that stuck with me was Iowa’s affirmative action policy. It wasn’t about numbers and quotas so much as a core philosophy that we had a professional obligation to search far and wide for the best candidate. We had the duty to leave our comfortable world of people just like us and venture into the world of “them”.

Confirmation Bias

Beyond simple relevance is something more powerful, and sometimes more insidious. We all have a natural tendency to take sides, and, once we do, to find reasons why our side is right and the other side is wrong. Psychologists call this “confirmation bias,” the often unconscious need to find data that confirms what we already believe. If we like someone, we’ll find reasons to support them and give them the benefit of the doubt. If we dislike someone, we’ll find reasons to be suspicious of everything they say and do. If you think confirmation bias is something only other people have, you’re fooling yourself.

Choosing Sides

Beyond our friends, confirmation bias quickly begins to apply to all of our cliques and teams. If you’re a sports fan, then that team mentality is usually just harmless fun – associating with your team provides a shared emotional experience. I’m a Cubs fan – believe me when I say that I understand the thrill of victory and the agony of defeat, although not in quite the ratio I’d like. What happens, though, when that team mentality starts to apply to things like politics, as we’ve seen far too often over the past couple of decades (on both sides of the fence)? Suddenly, our clique is 50% of the population, and our enemies are the other 50%. At best, it’s divisive. At worst, it breeds hate, violence, and bigotry.

Where Do We Go From Here?

Of course, we all like to think that we’re free from bias, but the power of bias is that the flaws that are obvious in others are often hidden and unconscious in ourselves. If I mention that I do SEO, do you picture a savvy internet guru or spam-spewing snake-oil salesman? If you’re an SEO, and you hear that I work with SEOmoz, do you think I’m a paragon of white-hat virtue or part of Rand’s evil conspiracy to take over the industry? Reality is probably somewhere in between. If I tell you that I voted for Obama, do you see a beacon of liberal hope or a Communist bent on destroying our nation? I can assure you that I am neither. So, how do we get past these labels and start to understand people, whether personally or professionally?

Get to Know People

Social media has given us a difficult dichotomy. On the one hand, it’s never been easier to “friend” people in shallow and meaningless ways. On the other hand, we have the tools to get to know our peers and friends of friends in ways that were never before possible. The next time you friend someone, take a moment and find out something about them. Where are they from? What do they do? What kind of music do they like? Do they blog? If they do, read a post. If you see a label ("liberal", “conservative”, “Twilight fan"), don’t jump to conclusions. Give that person a chance to speak for themselves.

Play In a Different Park

It’s easy to be self-righteous when you’re surrounded by your fan-boys and girls. It’s easy to get a standing ovation at your campaign rally when you only invite the people who gave you the most money. If you want perspective, you have to give up the home-field advantage. If you disagree with someone, comment on their post instead of running back home to write a rant. Try guest-blogging – even better, guest-blog in a different industry. Try to explain why SEO is worthwhile to an audience of small business owners, designers or UX professionals. It’ll be a tough sell, but you’ll learn a lot in the process.

When In Doubt, Ask

Social media is a mine field of misunderstanding – if you’re not sure what someone means in that 140-character Tweet, ask them. If they write a blog post that seems like a personal attack, call them. It’s not just about being nice – bad blood runs deep, and today’s simple misunderstanding could destroy relationships and opportunities tomorrow.

Open Your Circle

We all remember the people who excluded us, and we too often hold that fact against the universe. Let it go. When you finally get into that circle, especially your professional circle, try to remember that someone else is still outside looking in. Here are a few ways to give someone else a chance, because we can all use a little good karma:

• Promote other people’s links and awards, even the competition.
• If you’re at a conference talking to a group and you see someone standing outside the circle with that awkward look of faux participation, invite them in.
• Make an introduction to help someone’s career along.
• If someone is new to blogging, comment, subscribe, or even link to them.
• When someone challenges you publicly, listen and think before you counterattack.
• Don’t envy other people’s success – learn from it and improve.
• Every once in a while, shut up and listen.

At the end of the day, those of us who have attained some measure of success need to remember that we all had a little help along the way. Try to return the favor once in a while.

Photo licensed from iStockPhoto.com (Photographer: Hélène Vallée)

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/nI1rnAVRCP4/its-only-a-clique-if-youre-not-in-it

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