From: google.com

Google have given webmasters a strong indication that the speed of your website may become an organic ranking factor in 2010!

Heres what Googles Matt Cutts has to say on the issue:

Historically we havent used it in our search rankings, but a lot of people within Google think that the web should be fast, it should be a good experience and so its fair to say if youre a fast site, maybe you should get a little bit of a bonus, or if you have an awfully slow site, maybe users dont want that as much.

Google already considers page load times as part of the AdWords quality score, so its a logical step for this to be included in organic listings too.

While its unlikely to have a huge impact on rankings (there are over 200 other factors) it would be a smart decision to prepare for its introduction ahead of time and get your site loading as fast as possible. Here are a couple of tools which can help you get started:

• Googles Page Speed Tool “ This is a firefox plugin from Google that enables you to see which areas of your site need improvement.
• WebPageTest.org “ Another speed tool which provides optimization recommendations and other interesting stats.

Need to secure your Google listing?G-Boost provides guaranteed inclusion and ongoing link building each month. Learn more.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/eSWZ3qzKc3w/sn-4-20091123GoogleReadiesNewRankingFactors.html

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From: google.com

AdSense publishers, I have some startling news for you:



Some of the ads displayed on your site are not that contextually relevant!



I know some of you are now saying, well, duh! but even Google is starting to admit that its showing some ads"when perhaps it shouldnt.



OK, so Google didnt actually admit that"at least not explicitly. It did, however, start testing a new Featured Ad format that will highlight AdSense ads that are more relevant than others.



A pretty little star, and a Featured Ad rollover is being tested on a small batch of AdSense ads. According to Google:



“We are currently running a limited test in which a small number of users are seeing ads that are marked based on signals related to quality and relevance. This experiment is part of our ongoing efforts to help users find what theyre looking for, and were closely monitoring feedback.”



Methinks that this is less about rewarding quality ads and more about increasing click-throughs with a stronger call-out.



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Tag: Google AdSense



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/Z5oCbZ8KnLE/sn-4-20091119AdSenseSupastarThatisWhatYouAre.html

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From: google.com

This Silicon Alley Insider Chart based on the latest Comscore U.S. search engine market share results says it all Yahoo is on its way out as a search leader and none too gracefully. If I were a Yahoo executive it would hurt to see this no matter what future plans they had for Bing to take over. Scary stuff!



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/Tk8a3tPKRhE/sn-4-20091118YahooLosingGroundAsASearchLeader.html

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From: google.com

After getting an extension earlier this month, Google has finally proposed another settlement in the case over its book deal. The new settlement, filed on Friday, might still allow Google to provide access to in-copyright, out-of-print books. The new settlement may also help them to sidestep problems with copyright laws in some European countries.



The deal will also remove a clause that some believed meant that no other retailer would be able to get as good a deal as Google for those works.



The proposed settlement also takes care of so-called orphan works - works where the copyright holder is unknown or unlocateable. The settlement provides for appointing a trustee to sell the rights to other companies and to guard the proceeds for unknown holders for up to 10 years. For those holders who still havent been located, the funds will be donated to charity.



The DoJ, which effectively killed the last settlement attempt, says theyre still looking into the deal. The newly proposed settlement, of course, restarts the judicial approval process as well.



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Tag: Google, Book Deal



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/kbNBdLUO3ek/sn-4-20091117GoogleProposesNewBookDealSettlement.html

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From: google.com

Right on the heals of last Google PR update which happened on 31st October 2009 we can see another Google Toolbar PR update happening right now.



This should be the fastest update ever or very much possible an additional update to the 31st October update. Most of our clients site gained PR. How has the update been for you?



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Tag: Google Pagerank



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/MoJbnIqpUcI/sn-4-20091116GoogleSurprisePageRankUpdate.html

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From: google.com

For those of you not yet aware, Google has been testing a new algo/infrastructure nicknamed Caffeine. Until a few days ago the general public had a location to go to to watch and monitor how their sites would fare on the Caffeine system.

That location has been pulled and it’s been announced that the new system is tested, working, and will be rolled out - though not until after the holidays.



While the fine folks at Google have tested Caffeine, they obviously don’t want to be subjected to the same kind of backlash they received in the Florida update of 2003 when sites and pages were dropped from the index and spam ruled the results right through the holiday season.



In a few days time they will roll out Caffeine on a single datacenter and pull data and stats from a small percentage of the general public. The full launch will occur sometime in early 2010. When we have the location of the datacenter we’ll be sure to let you know.



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/-hHVjUn_--8/sn-4-20091113ReadyForCaffeine.html

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From: google.com

Advanced Filtering in Google Analytics simplifies narrowing down data in the reports table by allowing threshold filters to be created. Instead of creating standard profile filters or weeding through rows and rows of data, Advanced Filters can be created on the fly for any report.



“You no longer need to export your data to slice and dice it to see your desired subsets. Now, you can set a filter while looking at a certain report to get the information you want, without having to exit and create a filter or advanced segment. Within seconds, you can whittle down a massive data table to look at a subset that is important to you.”



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Tag: Google Analytics



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/9zQEHIUm_QQ/sn-4-20091112AdvancedFilteringHowToinGoogleAnalytics.html

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From: google.com

The news is out that Google has acquired AdMob, the mobile display ad service provider for $750 million in stock. The acquisition will help Google in having better and wider control over mobile advertising.But, there is another news reported by TechCrunch that Google has also acquired Gizmo5 for $30 million.



Gizmo5, which is a voip service enables the users to dial from their computer. It is said that Gizmo5 will be a major component in the expansion of Google Talk & Google Voice.



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Tag: Google, Admob



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/ws0abR_c9Fc/sn-4-20091111GoogleBuysGizmo5for30Million.html

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From: google.com

Posted by Tom_C

There are literally a bazillion SEO tools on the internet (literally!), this post discusses just one such tool; Xenu’s Link Sleuth. Many people in the SEO industry are already aware of this tool but many people I’ve spoken to only treat the tool as a broken link finder. It’s so much more than that.



This post is aimed at those who haven’t heard of it before and those who do use it regularly - there are lots of nifty features that solve all kinds of SEO-problems and hopefully beginners and advanced alike will learn something from this post.



What is Xenu?



Xenu’s Link Sleuth is a FREE download (everyone loves free) that runs on all versions of Windows (but not quite on Macs unfortunately). It’s a lightweight download and I’ve never had issues with it crashing or hanging. In a nutshell it’s a site crawler and once you point it at a URL it will crawl around the site and spit out a report at the end. It’s main focus and branding is all about finding broken links on your site (so where you link internally to a 404 error) but I’ve found that I use it to solve a whole host of different SEO-related issues which I will explain below.






Problem - How do I find broken links on my site?



This is the most basic use of Xenu in my opinion, but also the most common use. Simply point the program at the homepage of your site, check ‘skip external’ to avoid it crawling the entire web, and set it going!






Click here to view a sample report provided by Xenu for the Distilled site (note that this is a sample report only, not run across the whole site).



You can see that there is a handy section which reports any broken links that it finds, though in this case I’ve chosen a rather poor example since there are no broken links on the homepage of Distilled



Problem - How do I get a crawl of my site into microsoft Excel?



The answer to this one, as you may have guessed is also Xenu! Simply choose the following menu option once the report is run:






Then, when you run the report and export to excel redirects will no longer get the status code 200 but will get the true status code, be it 301 or 302! Perfect.



Problem - How do I check the indexing of a test version of my site?



Xenu of course! If your test version lies at a public URL such as testsite.distilled.co.uk then you can just point Xenu at that URL. However, if that’s not an option then you can even run Xenu off a local HTML file which is pretty nifty:






Problem - How do I generate an XML sitemap for my site?



Although there are many many ways of generating an XML sitemap for your site, Xenu does this in a quite nice (if not particularly customisable) way. This is perfect for small site owners with limited technical knowledge I think:






Problem - How do I find images missing alt text?



If only Xenu would do such a thing.... Wait, it does! Simply filter your excel download to image files, then the “Title” column is the alt text of the image:






Well that’s just a few of the many many applications of the Xenu tool - hopefully it’s inspired you to go out and give it a try - I know I use it a lot for all kinds of things. I mean, once you get your data into Excel the world is literally your oyster. Mmmmmm data oysters.



But wait! That’s not all - I reached out to Rich Baxter as I know he’s a very knowledgeable and smart SEO and he uses Xenu a lot. I asked him if he had any killer tips and here’s his killer tip. Thanks a lot Rich for getting me this at short notice:



Crawling web directories, looking for errors (By Rich Baxter)



Xenu’s not just a great tool to look inside your own site, it’s also pretty powerful for crawling external resources like directories, particularly if you’re looking for a domain to buy.



Try crawling dmoz.org, being sure to restrict Xenu’s access to “editors.dmoz.org”, but allow the crawler to “check external links”.






Quite quickly you’ll start finding “not found” URL errors from directory entries that might have been forgotten, on domains that may not yet have expired. Just sort by “status” in the crawl results table in Xenu. Here’s one I found earlier. I’m pretty sure that with the right offer via SEDO, the owner of fridgemagnet.org.uk (with its 634 sub domain links) might be interested in selling before the domain expires.



I’ve always found the “Copy URL”, Google cache and Wayback Machine links invaluable on a right mouse click on the results you’re interested in:






As a side note: If you are crawling external resources, try to be a good citizen and crawl slowly. Set your maximum threads to a very low level, so as not to get your IP banned by your target host.



Thanks Rich! Great tips. Let’s get link sleuthing! If anyone has any other creative/useful uses for Xenu please share them in the comments.

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/6fA3kga5_yA/xenu-link-sleuth-more-than-just-a-broken-links-finder

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From: sitepronews.com

Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what [...]

Post from: SiteProNews: Webmaster News & Resources

The SEO’s Toolkit Part One of Three: Firefox

Read Original: http://www.sitepronews.com/2009/11/29/the-seos-toolkit-part-one-of-three-firefox/

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From: google.com

Why Rupert Murdoch gets it wrong and other search engine news.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/k5aYPf-45cU/2336-on-the-possible-murdochmicrosoft-deal-and-other-search-engine-news-nov-29.html

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From: google.com

Wikipedia contains facts about facts. It’s a collection of facts from other places.

Facebook doesn’t have your friends. It has facts about your friends.

Google is at its best when it gives you links to links, not the information itself.

Over and over, the Internet is allowing new levels of abstraction. Information about information might be worth more than the information itself. Which posts should I read? Which elements of the project are at risk? Who is making the biggest difference to the organization?

Right now, there’s way too much stuff and far too little information about that stuff. Sounds like an opportunity.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/d-q7aAqRyDc/getting-meta.html

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From: google.com

This Silicon Alley Insider Chart based on the latest Comscore U.S. search engine market share results says it all Yahoo is on its way out as a search leader and none too gracefully. If I were a Yahoo executive it would hurt to see this no matter what future plans they had for Bing to take over. Scary stuff!



Comments

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/Tk8a3tPKRhE/sn-4-20091118YahooLosingGroundAsASearchLeader.html

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From: google.com

After getting an extension earlier this month, Google has finally proposed another settlement in the case over its book deal. The new settlement, filed on Friday, might still allow Google to provide access to in-copyright, out-of-print books. The new settlement may also help them to sidestep problems with copyright laws in some European countries.



The deal will also remove a clause that some believed meant that no other retailer would be able to get as good a deal as Google for those works.



The proposed settlement also takes care of so-called orphan works - works where the copyright holder is unknown or unlocateable. The settlement provides for appointing a trustee to sell the rights to other companies and to guard the proceeds for unknown holders for up to 10 years. For those holders who still havent been located, the funds will be donated to charity.



The DoJ, which effectively killed the last settlement attempt, says theyre still looking into the deal. The newly proposed settlement, of course, restarts the judicial approval process as well.



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Tag: Google, Book Deal



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/kbNBdLUO3ek/sn-4-20091117GoogleProposesNewBookDealSettlement.html

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From: google.com

Right on the heals of last Google PR update which happened on 31st October 2009 we can see another Google Toolbar PR update happening right now.



This should be the fastest update ever or very much possible an additional update to the 31st October update. Most of our clients site gained PR. How has the update been for you?



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Tag: Google Pagerank



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/MoJbnIqpUcI/sn-4-20091116GoogleSurprisePageRankUpdate.html

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