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/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Search Results Based on Search Query

From: google.com



David Naylor highlighted how some Google UK and IE search results are showing primarily Australian websites because some of those keywords are most frequently searched for in Australia. Conversely some Australian search results were returning primarily UK websites for keywords that are more popular in the UK.



If you can’t rank for a specific keyword it is worth looking at the composition of the search results and seeing if Google is localizing it to another region. Yet another reason to have a multi-domain strategy if you are targeting many markets.



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Tag: Search Query



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/mSG7JJtPmrw/sn-4-20091026SearchResultsBasedonSearchQuery.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Google Plays Second Fiddle to Bing

From: google.com



Google plays second fiddle to Microsoft by announcing its deal with Twitter AFTER Bing. “we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, youll find tweets from other users who are there and sharing the latest and greatest information.”



The rather brief blog announcement and the integration still being months away"compared to Bings live test of Twitter results"suggests that Google was out-maneuvered by Microsoft. This time. ;-)



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/5iIV_BUl5O4/sn-4-20091023GooglePlaysSecondFiddletoBing.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Google Indexing Real Time Web So Soon?

From: google.com



Sometimes I make a mistake in my writing. I know, hard to believe. ;-)

So, after correcting an earlier typo, I just happened to check Googles search index to see if my post had been indexed yet. Not only had the post been indexed, but the typo fix"from just seconds earlier"had already been updated!

0 to indexed in just 37 seconds? Thats pretty real time dont you think?

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Tag: Google, Indexing, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/16cNI6T2Ijs/sn-4-20091022GoogleIndexingRealTimeWebSoSoon.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Yahoo Net Income Up and Revenue Down

From: google.com



2008 was a rough year for Yahoo. First Microsoft tried to acquire them, then Yahoo spurned them, then shareholders wanted a merger, then they lost CEO Jerry Yang, then their search ad deal with Google fell through. There was nowhere to go but up in 2009, right? We got a new CEO, Carol Bartz, and Yahoo finally looks like its making an effort and has a new search ad deal with Microsoft in the works.

But in some ways, theyre wishing for the old days"the Q3 report today says that the company has seen a year over year drop of 12% in revenues (to $1.575B). Theyve also seen a drop in operating cash of 6% ($384M). Considering last years Q3 was rough (although even then, their revenues were up), even lower revenues this year isnt exactly what they wanted to hear.

But the Q3 report has good news, too. While revenues fell, net income was up an amazing 244% (to $186M). (I know, that kind of growth makes you think creative accounting.)

Carol Bartz has been cracking down on the company and trimming the fat, one of the tasks she was brought in to do. Even with lower revenue, they ended up with a substantially higher net income"thats pretty darn good.

Of course, theres still one big question here"will a search deal with Microsoft help Yahoo where its struggling in the long run? Well, since the deal currently says that their revenue/search must match Googles, theres a big maybe on that one. Yahoos notoriously suffered from a lower revenue per search, something theyve tried to ameliorate with now two search deals. Will this be the one to do it"and will that be enough to turn the company around?

What do you think? Is this more good news than bad news for Yahoo? Will a partnership with Microsoft reverse their revenue fortunes?

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Tag: Yahoo, Revenue, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/c199hA-eh_U/sn-4-20091021YahooNetIncomeUpandRevenueDown.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Experiments with Google Chrome

From: google.com



Chrome-huh
What is it good for?
Absolutely nothingbut playing games
Say it again

OK, maybe Google wont adopt Frankie Goes to Hollywoods “War” as the unofficial anthem of its Chrome browser, but fun and games? Sure, why not?

Since early this year, Chrome Experiments has been collecting a bunch of user-created JavaScript applications that are designed to show off the powerful technology behind Chrome. This one for example, I call the “Internet Explorer” emulator, because it (literally) crashes the browser! ;-)

<iframe class="embeddedvideo" src="http://www.youtube.com/v/ZTwrQSOHdX0&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b" type="application/x-shockwave-flash" width="400" height="350"></p>

One of the newer submissions helps you turn Google Chrome into something ultra-productive: Ping Pong!

Or maybe you prefer a little asteroid blasting?

Of course, Googles hoping that these experiments will help lift the browsers 2-3% market share. Id suggest that getting the Mac & Linux official builds released might have a better chance of helping with that goal. ;-)

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Tag: Google, Chrome, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/5RTr7NVdz7E/sn-4-20091020ExperimentswithGoogleChrome.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Google PageRank AdWords Ad Still Running?

From: google.com



So, yeah, I thought Google killed PageRank in Webmaster Tools?

More importantly, why is Google running an ad that encourages PageRank obsession?

FAIL!

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Tag: Google, PageRank, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/T-Ekeu3sHJU/sn-4-20091019GooglePageRankAdWordsAdStillRunning.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Google Web Analytics QandA

From: google.com



A short video that answers questions about Analytics and other Google tools. In this episode Avinash and Nick discuss:

  • How is bounce rate calculated
  • Effect of search bots on data collection
  • Finding a benchmarking category for sites that don’t fit into any particular benchmark category
  • What is the best way to identify landing pages with high bounce rate
  • How to find new keywords to improve content performance
  • Effects of private browsing and incognito mode on data collection


<iframe class="embeddedvideo" src="http://www.youtube.com/v/lfHzELsreas&hl=en&fs=1&color1=0x3a3a3a&color2=0x999999" type="application/x-shockwave-flash" width="400" height="320"></p>Comments



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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/KXy3K8yTXZo/sn-4-20091016GoogleWebAnalyticsQA.html

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Whiteboard Friday - Future-Proofing Your SEO

From: google.com

Posted by great scott!

When individuals or companies are new to SEO they often wonder if SEO is a one-time thing, or if it’s an ongoing process.  In order to stay on top of your game, you need to keep an eye on your rankings over time and adjust accordingly; but there is a lot of core SEO strategy that doesn’t change much and paying attention to these fundamentals (along with a little upkeep) can go a long way toward future-proofing your SEO strategy.



In this week’s Whiteboard Friday, Rand goes over the key components of three major areas of any SEO strategy--Technical, Content, and Marketing--to show you where and how you can plan your efforts so they won’t be obsolete next month or next year.  Whether you’re just setting out to optimize your site, or you’re already working with an SEO strategy, this video will help you find places to tie-up loose ends and avoid potential frustration down the road.








<iframe class="embeddedvideo" height="300" width="400" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=7338496&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"></iframe>





PS - In the video Rand uses Hitwise as an example of a company that uses unique content effectively, referencing this post about Twitter traffic by Bill “Hold Me Closer Tiny” Tancer.

Do you like this post? Yes No



Read Original: http://feedproxy.google.com/~r/seomoz/~3/wEasSP49_CI/whiteboard-friday-futureproofing-your-seo

From: searchenginewatch.com

Google has provided additional information to the FCC’s regarding Google Voice. You might remember that Google already responded to FCC’s questions about Google Voice and why a mobile app for it was rejected for the iPhone.

This time, Google Voice is responding to concerns raised by AT&T; about restricting calls to select area codes, something telecommunications carriers are prohibited by law from doing.

In the most recent letter to the FCC, Google said they’re not a telecommunications carrier because their service is not open to the public and it’s free. Indeed, Google Voice is available by invitation only and is free - for the most part. Still, the public can request Google Voice invitations and they must pay for international calls. Google says, though, that international calls only make up 4% of calls placed through Google Voice.

Instead, Google calls itself an information provider:

Google Voice constitutes an “information service” under the federal Communications Act, 47 U.S.C. § 153(20), because it offers users “a capability for generating, acquiring, storing, [and] transforming” information of the user’s choosing. The Google Voice number is a personal number for managing the user’s connectivity in one place, and it is not associated with an underlying telephone access service.

Google maintains that Voice as a web-based application, but stresses it’s not VOIP.

Google Voice is a Web-based software application. It is a single, integrated unified messaging and call management offering that is completely distinct from the user’s existing telephone access lines/services.

Google’s strongest argument is that you can’t simply sign up to Voice as a telecommunications provider. Instead, Google Voice is used to manage the telecommunications services you’re already signed up to.

Importantly, prospective users of Google Voice must subscribe to one or more traditional telecommunications services to be eligible to create a Google Voice account. The Google Voice system will require that a unique US telephone number be verified before an account will become active.

What truly looks to be the problem is that Google Voice is a combination of information and telecommunications services, which doesn’t fit existing (and now outdated) descriptions of providers as set by the FCC and Congress. Ironically, both AT&T;and Google probably have similar goals here: to bring government regulation up to date with how technology has progressed.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/wCtSvmHNPlM/091029-150258

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

MapQuest Gets a Fresh Coat of Paint

From: searchenginewatch.com

Earlier this week, Google updated the look of its mapping service and now MapQuest has done the same. The goal is to improve readability and give more accurate details such has a building’s proportional footprint compared to the streets around it.

Additionally, MapQuest says they’ve added new imagery for terrain and vegetation for Levels 4-9. Here’s before and after screenshots of Philadelphia, per the official MapQuest blog:

aolmapquestupdatelook102909.png



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/5gMGLDWWCfk/091029-141002

From: searchenginewatch.com

Yahoo! has filed a document with the SEC stating the obvious: that their search deal with Microsoft did not get finalized by October 27, 2009. But the statement also said that progress was being made:

On October 28, 2009, Yahoo! Inc., a Delaware corporation ("Yahoo!"), and Microsoft Corporation, a Washington corporation ("Microsoft"), mutually agreed to extend the period to negotiate and execute a Search and Advertising Services and Sales Agreement and a License Agreement (the “Definitive Agreements") reflecting and supplementing the provisions of such agreements as set forth in annexes to their binding letter agreement dated July 29, 2009 (the “Letter Agreement"). The Letter Agreement specified that the parties would execute Definitive Agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be finalized. The parties are working diligently on finalizing the agreements, have made good progress to date, and have agreed to execute the agreements as expeditiously as possible. The Letter Agreement was the subject of a Current Report on Form 8-K filed by Yahoo! on August 4, 2009.

I reached out to Microsoft for comment, but none was provided at the time of this post.. Comment came in literally as I hit publish:

Microsoft and Yahoo! are committed to this agreement and believe this is a highly competitive deal that is good for consumers, advertisers and publishers. We have made good progress in finalizing the definitive agreements. Given the complex nature of this transaction there remain some issues that need some additional clarity and definitive details. So, the teams at Yahoo! and Microsoft are continuing to work on the remaining details, and we have mutually agreed to extend the period to negotiate and execute the agreement. We plan to do this as expeditiously as possible. Both companies are optimistic that we will be able to close this deal by early 2010.

It sounds as if the deal is still on, but like the construction of a new building, they just have some delays.

What do you think?



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/8nyjvxFUyXQ/091029-135859

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Twitter Begins to Roll Out Lists

From: searchenginewatch.com

If you normally use a third-party client to access and update your Twitter feed, you have a reason to go to Twitter.com in the next few days: LISTS! At the beginning of the month, Twitter announced that it was testing Lists and now it looks like they’re beginning to roll out the beta to users. This is what I happily saw when I visited Twitter.com today:

twitterlists102909.png

Let’s walk through the steps of making and viewing lists. I decided to make a list of funny people.

Create a new list by clicking the button in the announcement - or in the new Lists section under the search box on the sidebar:

twitterlists102909listsundersearch.png

A box will pop up. Name your list and decide whether you want it to be public or private.

twitterlists102909createnewlist.png

To add people to a list, you search for them - or go directly to their Twitter page, click on the List icon and select the list you wish to add them to:

twitterlists102909searchresults.png

Once you have your list going, you can view the list by clicking the link to the list in the List of Lists under the search sidebar (see pic above). Still with me?

When you do, you’ll see a stream of Tweets posted by Tweeple on the list.

twitterlists102909listpage.png

If you want to get a list of Tweeple on the List, look for the “following link” at the top of the stream:

twitterlists102909findfollowers.png

Here’s the Tweeple so far in my Funny People List:

twitterlists102909followingpage.png



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/nUiln18Phf4/091029-124351

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

The REAL Death Of Email Marketing

From: sitepronews.com

For online marketers who have been around for a while, it’s no secret that email marketing “is not what it use to be!”
For many online marketers, conversions rates are a mere fraction of what they use to be. At the same time, there are a few marketers that I’ve chatted with who have experienced no [...]

Post from: SiteProNews: Webmaster News & Resources

The REAL Death Of Email Marketing

Read Original: http://www.sitepronews.com/2009/10/29/the-real-death-of-email-marketing/

/// Posted by Alexandre Brabant on Thursday, October 29, 2009

Web Analytics and Your Website What You Need to Know

From: sitepronews.com

When it comes to the web, information is king. Indeed, the web itself is information, a massive collection of articles, videos, blogs, news stories and photographs trying to convey a message to various audiences scattered around the world. The big sensation over the last year has been Twitter, a system built around condensing information to [...]

Post from: SiteProNews: Webmaster News & Resources

Web Analytics and Your Website – What You Need to Know

Read Original: http://www.sitepronews.com/2009/10/29/web-analytics-and-your-website-what-you-need-to-know/

From: sitepronews.com

You know, if there are listings in Google’s search results that are hurting your business, you might think that there is nothing you can do about that. But let me assure you that given the will and the desire, there is plenty you can do about those search engine results that may be hurting your [...]

Post from: SiteProNews: Webmaster News & Resources

How Is Your Reputation Holding Up In Google’s Search Results?

Read Original: http://www.sitepronews.com/2009/10/29/how-is-your-reputation-holding-up-in-googles-search-results/

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