From: google.com

Posted by randfish

Linkscape has always been a project with a lot of promise. Building a crawl of the WWW that can expose link data in interesting ways, calculating metrics in the ways search engines do and surfacing potential SEO opportunities are all a part of that, but it’s a lot of work and time to get all the potential functionalities into real-life tools. Last week, Linkscape took a giant leap forward in usefulness with Nick’s new Competitive Link Finder.

Here’s how it works:

1. Takes a pair of inputs - your website and the websites of 2-5 competing sites (or sites in the same sector)
2. Uses a link graph of 443 Billion Links to find link intersects between those pages (URLs that have links to 2+ of the sites you’ve entered but may not have links to your site)
3. Exposes a list of domains, with each linking page underneath along with metrics about those pages and sites.

Getting started is really simple. Just enter your own site, plus up to 5 competitors and the tool will find pages on the web that point to two or more of those pages, then list those in descending order of importance. The tool currently lives inside our SEOmoz Labs (which houses a ton of our best stuff) at http://www.seomoz.org/labs/link-intersect. We don’t have fancy graphics or great UI in Labs, but the functionality takes center stage:

The results look like this:

For each domain that’s mentioned, you can see a breakout list of the pages that point to those URLs, a checkmark next to the domains you’ve already earned a link from and data on the importance of the domains and pages (Domain mozRank and mozRank, respectively) listed. When you click the number of links from any given site, the tool surfaces a list of those exact pages, making it easy to see where and how they’ve earned those links. The features are just killer:

• The tool ignores nofollow links, so you’re only seeing pages that have actual, live links to at least two of your competitors
• As our metrics (DmR, mR, DmT, etc.) have improved over time, the results really do feel like they’re ranked in order of importance/potential value
• The data is extremely comprehensive - since Linkscape crawls a dramatic portion of the “important” web, the probability of finding great links is very high
• When SEOs talk about “hubs” from the Hubs & Authorities link model of the web, that’s exactly what this tool is finding. Thus, you may see even more benefit from attaining these links than the raw metrics might indicate
• The tool includes pagination, so you can see hundreds, sometimes thousands of potential link sources and every new competitor or site you add is a new opportunity to discover more link resources
• Don’t just limit yourself to narrow competitors - plug in any site in your field that’s roughly related and you can find the intersection of potential links; the possibilities for finding links with this tool are limited only by your ability to plug in new sites and pages

The Competitive Link Finder is currently available only to PRO members (who have unlimited access for now). However, tonight, we’re opening the link finder to all SEOmoz members; just log in to your account and for the next 24 hours (until 11:55pm Pacific, Thursday September 2nd) you can try out the tool yourself.

QUICK WARNING: We haven’t exposed this much Linkscape data to so many people in the past, so things may slow down a bit. If you’re finding the tool takes a few minutes to run, don’t panic - the web is really, really big, so it’s a bit complex to run data calculations like this

I’m a fairly tough critic, but I have to say that every time I’ve used this tool myself or shown it off in the last few weeks, people have been incredibly impressed. Nick, Sarah and I spent the latter half of last week on Sand Hill Road pitching VCs, and I can honestly say that even they were really, really amazed by how high quality and useful the results are. Link building is, according to most SEOs, the hardest task we collectively engage in. I think the work here from Nick (built on the backbone of Linkscape that he and Ben developed) is finally making that process an order of magnitude more do-able.

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/rz4OP-3ROow/the-best-link-building-tool-on-the-web

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From: searchenginewatch.com

Want to win $25,000 worth of cable television advertising? Google’s giving away just that in its “TV for All” contest.

All you have to do is create a 30 or 60 second spot. If you don’t have the resources, you can use Spotmixer for free. (Google began offering Spotmixer as a TV ad creation resource last January.)

Then upload the ad to the YouTube channel for the TV for All contest. Then go beg all your friends, family, customers, strangers, pets, etc to vote for your video.

The deadline for submissions is October 5. Three winners will be chosen and announced on October 30.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/8ZSSovHLFbI/090901-162249

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From: searchenginewatch.com

comScore has released data from their Ad Matrix for July 2009 and found that social networking sites comprised over 20% of all US online display advertising impressions.

MySpace and Facebook lead the pack with 9.2% and 8.2% respectively. MySpace served up 30 billion impressions to 64 million unique visitors while Facebook served up 26.8 billion impressions to 67 million uniques.

“Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume,” said Jeff Hackett, comScore senior vice president. “Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle.”

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/koJUhlFobXA/090901-125314

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From: sitepronews.com

TweetLater, over the weekend, changed its name. They are now going by SocialOomph. You can read the official announcement on their blog.
I’ve been using Tweetater – uhm, SocialOomph – now for over six months and I’ve got to say, it’s a great service. I like the fact that I can preschedule tweets for my Twitter [...]

Post from: SiteProNews: Webmaster News & Resources

%%Put Some SocialOomph Into Your Tweets%%

Put Some SocialOomph Into Your Tweets

Read Original: http://www.sitepronews.com/2009/09/01/put-some-socialoomph-into-your-tweets/

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From: sitepronews.com

I have to admit I’ve been slow to jump on board with the whole social marketing trend.
After so many years spent in marketing and frequently hearing about the “next big thing”, I’ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers.
No one tool is going [...]

Post from: SiteProNews: Webmaster News & Resources

%%Social Marketing: Not Nearly As Awful As I Feared%%

Social Marketing: Not Nearly As Awful As I Feared

Read Original: http://www.sitepronews.com/2009/09/01/social-marketing-not-nearly-as-awful-as-i-feared/

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From: sitepronews.com

Millions upon millions of people are surfing the web every day. They search for news and information about people, places and companies. At the same time, some of these people are publishing or posting reviews about services, products and people, and not all of the reviews are good. Did you know that just one [...]

Post from: SiteProNews: Webmaster News & Resources

%%Reputation Management for the 21st Century%%

Reputation Management for the 21st Century

Read Original: http://www.sitepronews.com/2009/09/01/reputation-management-for-the-21st-century/

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From: verticalmeasures.com

Is Twitter the new RSS? Seems things are starting to go that way. Where do you get your news from? Many of us in the past have utilized RSS feeds but a recent Forrester Research study found that only 9% of U.S. online adults are using these feeds on a monthly basis. Many have suggested [...] Related posts:

1. Funny Story in The Arizona Republic
2. Allegiance To The Social Pledge
3. Day 3: SES San Jose 2009

Read Original: http://www.verticalmeasures.com/social-media/really-simple-syndication-vs-really-simple-socialization/

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