From: google.com

Google has come up with support for improving the index of your videos. A couple of days ago, the Google Webmster Central blog has unveiled support for Facebook Share and Yahoo! SearchMonkey RDFa for video indexing.

Google claims that these formats will allow you to specify the information about videos such as video’s title and description in the HTML of a video page.

Facebook Share and RDFa help Google to find out your videos. Below are some examples of these formats:

Facebook Share:

<meta name="title" content="Baroo? “ cute puppies” />
<meta name="description" content="The cutest canine head tilts on the Internet!” />
<link rel="image_src" href="http://example.com/thumbnail_preview.jpg" />
<link rel="video_src" href="http://example.com/video_object.swf?id=12345"/>
<meta name="video_height" content="296" />
<meta name="video_width" content="512" />
<meta name="video_type" content="application/x-shockwave-flash" />

RDFa (Yahoo! SearchMonkey):

<object width="512" height="296" rel="media:video”
resource="http://example.com/video_object.swf?id=12345”
xmlns:media="http://search.yahoo.com/searchmonkey/media/”
xmlns:dc="http://purl.org/dc/terms/">
<param name="movie" value="http://example.com/video_object.swf?id=12345" />
<embed src="http://example.com/video_object.swf?id=12345”
type="application/x-shockwave-flash" width="512" height="296"></embed>
<a rel="media:thumbnail" href="http://example.com/thumbnail_preview.jpg" />
<a rel="dc:license" href="http://example.com/terms_of_service.html" />
<span property="dc:description" content="Cute Overload defines Baroo? as: Dogspeak for ‘Whut the?’<br>Frequently accompanied by the Canine Tilt and/or wrinkled brow for enhanced effect.” />
<span property="media:title" content="Baroo? “ cute puppies” />
<span property="media:width" content="512" />
<span property="media:height" content="296" />
<span property="media:type" content="application/x-shockwave-flash" />
<span property="media:region" content="us" />
<span property="media:region" content="uk" />
<span property="media:duration" content="63" />

Google has come up with support for improving the index of your videos.

Comments



Tag: Google, Yahoo, SEO





Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/637prrF0XJ4/sn-4-20090916GoogleFacebookYahooandSearchMonkey.html

Permalink /// Comments (0)

From: google.com

The SOAP Search API that was introduced for Google’s queries and the interpretation of search results last time, has finally been canceled by Google. Now, it will probably be replaced by Google Rest API, which is simpler than the SOAP API.

Earlier, Google had said, that they would end the Google SOAP Search API by 31st August this year.

This is not the first time that Google has pulled out its features, but a couple of other products of Google have ended this year.

Comments



Tag: Google, API, SEO





Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -

Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/9Thj1CFnx40/sn-4-20090915GooglePulledOutofSOAPSearchAPI.html

Permalink /// Comments (0)

From: google.com

Posted by randfish

If you’ve been around the SEO world a while, you’ve undoubtedly heard the old adage:

Do what’s right for users and engines will reward you with higher rankings

Along with its peer:

SEO tactics that focus on engines, rather than users, are manipulative (black/gray hat) and will eventually be discounted or penalized

In my opinion, both of these statements are utterly false and tragically misleading. When I first considered the issue, I thought that perhaps, years ago, these opinions were more accurate than they are today. However, after visualizing the issue, I discovered that even that isn’t true:

The value of tactics from each set has risen/fallen over time, leading me to the conclusion that this was never good advice. And yet, thinking back, I’m almost sure that at some point, at a conference and during interactions with clients, I personally repeated this misnomer. I want to issue an apology for that now and set the record straight - SEO is a task that requires paying close attention to the needs of both users and engines. You can’t be an effective SEO without it.

Just think of all the specific tasks we perform that we’d never do if it weren’t for search engines:

• Title tags: We might still make them, but agonize over keyword usage and positioning, uniqueness and flow? I doubt it.
• Meta tags: Nope. No reason to even bother.
• XML Sitemaps: I’m pretty sure no human has ever visited this file in an attempt to sort out the pages on your site.
• Webmaster Tools Registration: Without engines, there wouldn’t be any.
• Keyword Research: I think this practice would be more like advertising copy - think Mad Men.
• Keyword Targeting: Why worry about keyword placement for anything other than conversion rate optimization?
• URL Canonicalization: No need - visitors are getting the content either way.
• Accessible Link Structures: So long as you’re not worried about the >2% of visitors who can’t see Flash, go ahead and build rich applications to your heart’s content.
• Robots.txt & Meta Robots: No engines, no reason to direct engines.
• Link Building: Unless it’s specifically to draw in relevant traffic, why bother?
• Creating Vertical Search Feeds: That’s going to be time wasted.
• Information Architecture: While there’s good reasons to do some of this for users, a significant portion of the accessibility and link hierarchy arguments are made moot.
• Redirection: Without engines, we can use whatever method is convenient - javascript, meta refresh, 302 - it makes little difference to the user.
• Rel="Nofollow": Internally or externally, it becomes a pointless attribute.

I think the problem with the classic “build for users” advice is that it sounds so compelling and, on a surface level, makes a lot of sense. Maybe this is a good warning not to adhere to any advice just because it seems logical on its face - knowledge and expertise may not make for simple messaging, but, outside of politics, accuracy is far more valuable than fitting into a sound byte.

Do you like this post? Yes No

Read Original: http://feedproxy.google.com/~r/seomoz/~3/LdQ41WB0adM/terrible-advice-do-seo-for-users-not-engines

Permalink /// Comments (0)

From: google.com

I haven’t done a live public seminar in a while, and I hope to announce two before the end of the year. Stay tuned.

I also haven’t done my favorite kind, though, which is a seminar for organizations that are good causes. If you work for (or run) a 501 3(c) organization, I hope you’ll consider applying to come to a free session I’m going to run in New York on October 22nd.

If I can help you think through issues related to the new marketing, fundraising, earning permission and building ideas that spread, it will be an afternoon well spent for both of us. I don’t do any consulting, so this is as close as I can come to working directly with your organization and helping you leverage the good work you’re already doing.

There are limited seats, so please be sure to fill out the entire application. Deadline to apply is Monday, October 5. We’ll send out invitations the next day.

PS an inspiring new book came out today. Worth a look.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/WHo4QZ9hAEM/seminar-for-good-causes.html

Permalink /// Comments (0)

From: searchenginewatch.com

Microsoft has teamed up with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union to serve consumer protection PSAs in Bing’s search ads. The new ads address scams involving mortgages, foreclosure, credit repair and money transfers.

Some of the keywords included in the PSA effort are:

• foreclosure rescue
• mortgage foreclosure
• fix my credit
• credit repair
• money transfer

When a searcher clicks on one of the PSA search ads, they will see a landing page with warnings about scams related to the keyword. The FTC hosts the landing pages for credit repair and mortgage foreclosure while a landing page for avoiding advanced fee fraud is hosted by Microsoft.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Hgnjl1t_5uE/090929-123143

Permalink /// Comments (0)

From: searchenginewatch.com

Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and bad advertising traffic in real-time.

“In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors from seeing ads, and show the right ads to the real buyers,” said Paul Pellman, CEO of Click Forensics. “This instantaneous audience quality determination is an important step in transforming the results that search, display and social ad providers deliver to their clients.”

The new capabilities were built with a RESTful web service API that integrates into existing high-volume ad network infrastructures. As a result, it takes less than 10 milliseconds for Click Forensics’ platform can score requests and process requests. This means traffic quality can be determined before an advertiser is charged for a click.

All of this is also the basis for a new real-time scoring engine in development at Click Forensics. The scoring engine will help advertisers and publishers making decisions about ad-serving based on traffic quality.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/8la3AOxb0Zo/090929-110411

Permalink /// Comments (0)

From: sitepronews.com

When most people think of customer service, long wait times on the phone, rude phone operators, and impersonal emails come to mind. Thanks to Twitter, however, customer service no longer has to have such negative connotations.
Twitter has redefined customer relations. Not only does Twitter enable companies to resolve customer problems very quickly, it also contributes [...]

Post from: SiteProNews: Webmaster News & Resources

%%How to Provide Customer Service on Twitter%%

How to Provide Customer Service on Twitter

Read Original: http://www.sitepronews.com/2009/09/29/how-to-provide-customer-service-on-twitter/

Permalink /// Comments (0)

From: sitepronews.com

It’s time to atone.
Some may appreciate the timing, as it coincides with yesterday’s observance of Yom Kippur, Judaism’s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through social media. Today, we’ll confess.
On the Day of Atonement, one of [...]

Post from: SiteProNews: Webmaster News & Resources

%%Social Media: We Have Sinned%%

Social Media: We Have Sinned

Read Original: http://www.sitepronews.com/2009/09/29/social-media-we-have-sinned/

Permalink /// Comments (0)

From: sitepronews.com

Do you ever find yourself staring at a blank screen or a blank sheet of paper when you’re supposed to be writing articles for your blog, for your ezine or newsletter and for article submission so you can promote your books, products or services?
How would you like to find ways to tap into a limitless [...]

Post from: SiteProNews: Webmaster News & Resources

%%Article Writing Secrets & Strategies – 5 Ways to Never Run Out of Stuff to Say in Your Articles%%

Article Writing Secrets & Strategies – 5 Ways to Never Run Out of Stuff to Say in Your Articles

Read Original: http://www.sitepronews.com/2009/09/29/article-writing-secrets-strategies-5-ways-to-never-run-out-of-stuff-to-say-in-your-articles/

Permalink /// Comments (0)

From: sitepronews.com

Do you ever find yourself staring at a blank screen or a blank sheet of paper when you’re supposed to be writing articles for your blog, for your ezine or newsletter and for article submission so you can promote your books, products or services?
How would you like to find ways to tap into a limitless [...]

Post from: SiteProNews: Webmaster News & Resources

%%Article Writing Secrets & Strategies – 5 Ways to Never Run Out of Stuff to Say in Your Articles%%

Article Writing Secrets & Strategies – 5 Ways to Never Run Out of Stuff to Say in Your Articles

Read Original: http://www.sitepronews.com/2009/09/29/article-writing-secrets-strategies-5-ways-to-never-run-out-of-stuff-to-say-in-your-articles/

Permalink /// Comments (0)

From: searchenginewatch.com

If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph?

That’s the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party.

Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout—launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate and help spread the word about its new operating system.

People accepted as official launch party hosts will get their own copy of Windows 7 Ultimate Edition, and a chance to win a computer. But unlike the Tupperware model, there will be no literal selling. These parties are more about generating word-of-mouth buzz.

To promote this idea, Microsoft has uploaded a video to YouTube. Some journalists and bloggers think it is a public relations disaster.

Cindy Perman of CNBC writes, “You just knew that once they put the Microsoft geeks in charge of the “party,” that it wouldn’t be a 10-kegger and before long, we’d all be putting lampshades over our heads.”

Ian Douglas, a tech blogger for the Daily Telegraph in London, writes, “I’m beginning to think that no one involved with Microsoft’s advertising has ever left the house or spoken to a real person.”

And James Lileks of The Bleat writes, “If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool.”

Now, you may be tempted to watch this 6-minute, 14-second video yourself—to jump to your own conclusion. But, I warn you—only serious geeks like me will watch beyond the first minute.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/1cX4t5-YpHQ&hl=en&fs=1&" type="application/x-shockwave-flash" width="560" height="340"></iframe>

HostingYourParty

Now, if Microsoft really wanted to show people how to hold a Windows 7 Launch Party, they might have created a remix of the 1950s educational video below about what, in fact, makes a “good” party.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/8nvivEqxjsI&hl=en&fs=1&" type="application/x-shockwave-flash" width="425" height="344"></iframe>

1950 - What Makes a Good Party

Not all of the reaction to Microsoft’s Windows 7 House Party has been negative. Some of it can be charitably described as “mixed.”

David Meerman Scott of Web Ink Now, asks, “Is this Microsoft Windows 7 House Party thing real? Or is it an incredibly wonderful and clever spoof on a 50s educational video that is so well done as to have fooled most observers who seem to think it is legit?”

Janice L. Brown of The Fussy Marketer also asks, “Hmm, if something goes viral because it’s so bad, does that still count as achieving the marketing goals?”

Nevertheless, Lieutenant Columbo, if he were blogging these days, would ask just one more thing: “Why did Microsoft disable ratings and adding comments on HostingYourParty?”

Is this something you’d do if you were hoping for a video marketing triumph?

Inquiring minds want to know.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/UlbLI-RrbRs/090929-094401

Permalink /// Comments (0)

From: verticalmeasures.com

As the Web has become a more socially accessible environment, the amount of user participation on many sites continues to increase tremendously as time goes on. What started out as simple guest books and various forms of chat and messaging is now a staple feature on almost any site concerned with traffic, authority, and audience [...] Related posts:

1. Monthly Tip Blip — Business 2.0: The Web Connection
2. Monthly Tip Blip — On-Site SEO is Not Optional
3. Monthly Tip Blip - Step Right Up and Use these Linking Controls!

Read Original: http://www.verticalmeasures.com/tips/monthly-tip-blip-get-out-there-and-be-somebody/

Permalink /// Comments (0)

From: google.com

My favorite among the many alternatives to Google these days is semantic search engine Duck Duck Go. And this great little search engine just got better—it now offers quick and useful previews of the sites in the search results, so you don’t have to click through to know if you’ve found what you are looking for.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/w-_Mz-O5V0A/2110-useful-search-previews.html

Permalink /// Comments (0)

From: searchenginewatch.com

If you’ll join me in crawling out of our connected lives for just a second, let’s remember that there are still parts of the world that still don’t have the internet. These areas more than any other are in dire need of answers that search can provide. Answers related to farming and entrepreneurship. Answers that could transform a community, improving its economics and health.

The New York Times featured a nonprofit organization called Question Box is determined to bring those answers to such communities. Founded by Rose Shuman, Question Box staffs calling centers who receive questions, via cell phone, from developing villages in Uganda. Though the internet remains slow and elusive, cell phones have taken hold in Africa.

Question Box got its start in India, where people have access to an actual box containing a phone. Question Box isn’t alone. Google launched a similar effort in Uganda through its foundation this past June.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/5PIIN9GQgKE/090929-011259

Permalink /// Comments (0)

From: google.com

Some things are better when they’re not free.

If Craigslist charged a dollar for every listing, what would happen?

Well, the number of bogus listings and repetitive listings would plummet, making the site far easier to use.

The number of scam artists using the site would go down, because it’s more difficult to be anonymous when money changes hands.

The revenue of the site would soar, which means that the people running the site could get (far) richer, or fund digital journalism or change the economy of an emerging nation.

Money creates a sort of friction. In the digital economy, magical things can happen when there is no friction. You can scale to infinity. On the other hand, sometimes you want friction.

If you lead a group that allows anyone to join, for free, your group might be large, but it’s not tight, it’s not organized to make important change. Commitment slows things down in the short run, but ultimately aligns interests.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/8rZ4yGpb4xk/if-craigslist-cost-1.html

Permalink /// Comments (0)

Page 3 of 37 pages « First  <  1 2 3 4 5 >  Last »