From: searchenginewatch.com

Google is adding forum topics as deep links for some search results. These can occur for your traditional message boards or even answers sites.

Google says that the deep links will occur for sites that appear to have a large number of discussions on a given topic.

Check out this search for “laptop fan noise” and notice the forum deep links under the Yahoo! Answers result:

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/T9YOtkgOaM0/091001-023932

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From: google.com

Just because someone offers you a lift, doesn’t mean you have to take it.

In a joint venture or possible business arrangement, it’s reassuring when the other person offers to drive. “Leave it to me,” they might say, or, “I’m socializing this through the organization… be patient, I’ve done this before and we need to do it this way.”

Often, this is true. It’s the honest appraisal of a generous insider, someone who wants both of you to succeed.

But, just as you should never get in a car with a drunk driver, understand that the minute you let the other person drive, you’ve bought into their process. Spending three months or three years following someone off a cliff is nuts.

I’d rather disappoint you today and refuse your offer of a lift than end up with both of us having wasted hours and hours of time somewhere further down the road. No, you can’t pitch this to your husband, that’s my job. No, I won’t stand by and watch you mangle this before the board. No, we’re not going to interact with customers your way merely because it’s the only way you know.

Thanks, but I’ll drive this time.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/CfoF3Kd812Q/hop-in-ill-drive.html

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From: google.com

A new feature known as “parameter handling” has been recently introduced by Google under site configuration of Google Webmaster Tools.

Google Parameter handling is meant to inform Google as to which parameters in the URL they should ignore. It is highly useful technique for tracking the parameters added to the URL. Duplicate content caused by printer friendly URLs and so many other related problems, can be easily traced out by Parameter handling.

Yahoo Site Explorer supports the above feature referred as Dynamic URLs by Yahoo! For more visit Yahoo Help.

Google help document provides more information on this new feature.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/I6lSboMUo1k/sn-4-20090923GoogleParameterHandlingForWebmasterTools.html

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From: google.com

The latest search figures have been released by Nielsen, and its more good news for Bing. According to their data for August 2009, Bing now captures a total of 10.7% of all U.S. searches. This strong figure also makes Bing the fastest growing top 10 search engine with an increase of 22.1% month-over-month for August.

While its all good news for Bing, the same cant be said for Yahoo! with their search share declining 4.2% to a total of only 16% of U.S. searches. The full figures can be found below:

With the growing importance of Bing, website owners need to ensure they are claiming their share of Bings search traffic. Below are some of our recent tips to get you started:

• Bings Webmaster Tools and Tips “ Some advice to get your website included in Bing and improve your rankings.
• Bing Local Listings “ How to setup a Bing local listing for your business.
• Bing SEO “ Some advice to achieve top 10 rankings in Bing.
• Bing Toolbox “ A link to some essential Bing webmaster tools.

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Tag: Bing, Yahoo, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/k8G5qsuuIR4/sn-4-20090922BingWith10ofSearches.html

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From: google.com

Yahoo has come up with a new feature called Top Queries to Site Explorer. Although, yahoo has not released any report about this new addition. This is an interesting tool that shows you the top ten queries by day, week or month.

In addition, it also shows top ten URLS by by day, week or month. Interestingly enough, Yahoo classifies top queries and URLs by the number of impressions that people have received for those queries and URLs.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/sGmkzc5Lc5s/sn-4-20090921YahooTopQueriesAddition.html

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From: google.com

Google has finally acquired reCAPTCHA, which is a company that provides CAPTCHAs to help protect more than 100,000 websites from spam and fraud.

CAPTCHAs are services used by websites to prevent malicious programs from scalping tickets or to get millions of email accounts for spamming. But the downside is that the words that are used in CAPTCHAs come from old books and scanned archival newspapers . Thus, these words are hard to recognize for the computers. Today, lots of websites are using CAPTCHAs including Facebook and craigslist .

It is said the acquisition of reCAPTCHA is very useful for Google in many ways:

• First of all, they get cooler CAPTCHAs than the random strings of letters that they have been in the past on their Blogger and other services.
• Secondly, they get free help decipher unintelligible words in their Google Books, Google News Archiveand some other related to scanning.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/k2v2kitXX8s/sn-4-20090918reCAPTCHABoughtbyGoogle.html

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From: google.com

I just came across this excellent post at WebProNews that brought to my attention a new video posted by the Google  Search Quality Team. The video discusses duplicate content on Google and how it is managed. The best part is it once again highlights that Google does not penalize for duplicate content “ it merely omits content that is redundant within specific searches. In fact, content that may be omitted on one search may be highly ranked in another search.

Anyway, it is worth viewing for anyone who may still be concerned and/or confused about how Google handles duplicate content:

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/vHonCoEKhrY/sn-4-20090917MythsAboutDuplicateContentAddressedbyGoogle.html

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From: google.com

Google has come up with support for improving the index of your videos. A couple of days ago, the Google Webmster Central blog has unveiled support for Facebook Share and Yahoo! SearchMonkey RDFa for video indexing.

Google claims that these formats will allow you to specify the information about videos such as video’s title and description in the HTML of a video page.

Facebook Share and RDFa help Google to find out your videos. Below are some examples of these formats:

Facebook Share:

<meta name="title" content="Baroo? “ cute puppies” />
<meta name="description" content="The cutest canine head tilts on the Internet!” />
<link rel="image_src" href="http://example.com/thumbnail_preview.jpg" />
<link rel="video_src" href="http://example.com/video_object.swf?id=12345"/>
<meta name="video_height" content="296" />
<meta name="video_width" content="512" />
<meta name="video_type" content="application/x-shockwave-flash" />

RDFa (Yahoo! SearchMonkey):

<object width="512" height="296" rel="media:video”
resource="http://example.com/video_object.swf?id=12345”
xmlns:media="http://search.yahoo.com/searchmonkey/media/”
xmlns:dc="http://purl.org/dc/terms/">
<param name="movie" value="http://example.com/video_object.swf?id=12345" />
<embed src="http://example.com/video_object.swf?id=12345”
type="application/x-shockwave-flash" width="512" height="296"></embed>
<a rel="media:thumbnail" href="http://example.com/thumbnail_preview.jpg" />
<a rel="dc:license" href="http://example.com/terms_of_service.html" />
<span property="dc:description" content="Cute Overload defines Baroo? as: Dogspeak for ‘Whut the?’<br>Frequently accompanied by the Canine Tilt and/or wrinkled brow for enhanced effect.” />
<span property="media:title" content="Baroo? “ cute puppies” />
<span property="media:width" content="512" />
<span property="media:height" content="296" />
<span property="media:type" content="application/x-shockwave-flash" />
<span property="media:region" content="us" />
<span property="media:region" content="uk" />
<span property="media:duration" content="63" />

Google has come up with support for improving the index of your videos.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/637prrF0XJ4/sn-4-20090916GoogleFacebookYahooandSearchMonkey.html

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From: google.com

Posted by jennita

We’re getting close to the end of the year, which means halloween, holiday parties and spending time with the family… That is unless you’re a mozzer! The fall season has hit us full swing and we’re out and about speaking and attending conferences, providing training and traveling from Sweden to Mexico to Vegas baby! Check out where we’ll be over the next few months and hopefully we’ll see you there! 

SMX East - NYC - October 5-7

New York City in the Fall… it’s the perfect setting for SMX East. The air is getting crisper, the leaves are falling and search marketers from around the globe take this city by storm. Rand will be speaking the first day on the Revisiting PageRank Sculpting & Siloing panel as well on the 3rd day on Dealing with Domain Names, URLs, Parameters & All that Jazz. You can find me speaking on the last day on the panel Diagnosing Technical SEO Issues. Nick and Adam will also be around, so come find us!

Jane and Robot Search Developer Summit – Google offices NYC - October 8

I really love the Jane and Robot Search Developer Summits. Being a techie at heart, these technical SEO conferences are right up my alley. This particular one is going to be exceptionally great, not only for all the talented speakers but that we get to go to the Google offices in NYC. Woot! Also, it’s by invitation only which makes you feel really special (even if it is free). If you’re interested in going you can request an invitation. As for us, Nick will be speaking about “Why it is Hard to Crawl your website (and how to fix it!),” plus I will be leading the Round table discussion for the Microsoft stack. Oh! I’ll also be helping with registration, so if you see me, please say hi... I’m shy ;). 

London & Stockholm

ECMOD London - October 7-9

SMX Stockholm - October 10-13

A4Uexpo London - October 14

Gillian continues her world speaking tour (by this point she’s spoken at 2 conferences in Canada, 1 in Los Angeles and attended the Social Media Summit in San Francisco!) by taking on Europe. At ECMOD, Gillian speaks about The State of Search Marketing: Where We Are, Where We’re Headed & Why It Matters. Then she jumps over to SMX Stockholm where she’ll be speaking on the panel  Landing Page Testing and Optimization as well as the SEO Check Up session. From there she heads back to London for the A4Uexpo. WHEW! And the tour is only halfway over, check out where she’s headed next!

ExactTarget Connections 09 - Indianapolis, IN - October 13-15

If you love email (and who doesn’t?) then you should check out ExactTarget Connections ‘09, one of the biggest email marketing-focused events out there. You’ll not only learn tons of great tactics for improving your email marketing, you’ll get to see a keynote by Malcolm Gladwell, and a concert by They Might Be Giants! Who knew Indianapolis could sound so appealing? Scott will be our lone mozzer attending, so find him and say hello!

SEOmoz/Distilled Pro Training Series - London - October 19-20

The Pro Training in Seattle this year was honestly the best conference I’ve personally ever attended! The speakers were knowledgeable and approachable, the food was great (always a bonus) and the entire event was a hit. I can only imagine that the Pro Training in London is going to be just as great, if not better (I mean, have you seen the venue?!)

We have just a few tickets left to this event and it’s about to sell out. If you’re the type to wait around until the last minute, you better get on it before it’s too late. This is a can’t miss event, Sign up now.

SearchMeetups and World Btand Congress

SearchMeetup New Delhi - October 20-22

SearchMeetup Bangalore - October 24-26

SearchMeetup Mumbai - October 30-Nov 1

World Btand Congress Mumbai - November 2-4

This is the next round of Gillian’s worldwind tour as she heads from London to New Delhi to begin her next round of speaking gigs at various SearchMeetups. She ends in Mumbai for a few days before heading south for the winter.

Mexico

Existes/Mexican Govt Internet Standards Session, Mexico City - November 9-10

SMX Mexico, Mexico City - November 11

Viva Mexico! Gillian rounds out her international tour with a few days in Mexico City speaking at Existes and SMX Mexico.

PubCon  - Las Vegas - November 10-13

Hooray! PubCon Vegas! This is one of the most talked about events of year. Speakers submit their pitches during the summer and everyone has their hotel and airfare booked months in advanced. With up to 7 different tracks each day, PubCon covers everything from SEO to Affiliates. I particularly enjoy the Interactive Site Reviews because inevitably someone asks to have their site reviewed, and the poor soul has no idea they’ve purchased links all across the web and the reviewers reveal it.

If you’re looking for the mozzers, you can find us all over the place! Rand will be speaking on the SEO/SEM Tools session on day 2 and on Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk on the 3rd day (This was my favorite presentation last year). Gillian ends her tour here at PubCon and will be moderating Real World Winning Tactics for Content Creation on the 3rd day also. Plus Adam, Arden, Scott and I will be around and we’ll have our annual Search Spam party with a whole new deck of cards! (Ooooh I wonder who’s on them!! Could it be YOU?)

We still have 20 tickets left for our PubCon Promo - Buy a year’s subscription to SEOmoz PRO and get a FREE PubCon 2009 Full Access Pass! The ticket prices for PubCon are about to go up, which will make this deal even better. Better hop to it!

SES Chicago - December 7-11

For the last event of the year, Rand heads off to speak at SES Chicago. Are you tired yet? I’m pretty sure we all are!

Sooooo Sleeeeeeepy

We look forward to the busy few months and seeing everyone! Remember to say hello if you see any of us, whether we look tired like Rand does above, or not. Ciao!

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/cvJd1BPFHkY/where-in-the-world-is-seomoz

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From: searchenginewatch.com

Google has introduced the Google Merchant Center, designed to replace Google Base for submitting products to the search engine.

Google says that Merchant Center provides a better-optimized experience for product listings. The Merchant Center interface is similar to Base and uses the same account info. Just sign into Merchant Center with your Google Base account and you’ll see your feeds, items, FTP settings, etc.

Non-product items still use Google Base. If you the same account for Merchant Center (for products) and Base (for non-products), Google says you’ll need to reset your FTP settings in Google Base.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/ZNbjTDgh8UA/090930-154958

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From: searchenginewatch.com

If you’ve ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you’ve probably noticed that the initial URL to appear in your browser’s address bar was related to the feed and not the final URL. That’s because Feedburner uses the URL to track the click.

The redirect was a 302, a temporary redirect. But now Feedburner is updating the URLs to be permanent 301 redirects.

Feedburner, which is owned by Google, says that the reason for the change was that some search engines index the feeds, which affects the popularity of a site.

If you use Feedburner, you don’t have to do anything special. The update is automatic.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/VFD1-Ox0fH8/090930-152256

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From: searchenginewatch.com

Microsoft has filed a document with the SEC showing that top executives at the software giant have received pay cuts. Basically, some millionaires are making a few million less than they normally would.

In related news, Kleenex was having a hard time moving tissue boxes off the shelves this week.

Meanwhile, Steve Ballmer released a 1,300 word dissertation on his thoughts regarding the “new normal” which is translating into the “new efficiency.” Basically, people are saving more and spending less. You would think that would translate into a lower Windows 7 price, but somehow I doubt that’s gonna happen.

Instead, Ballmer talked about how upgrading to Windows 7 will save companies money in the long run. Pay now, benefit later. That must have been the theme for those pay cut conversations with the execs as well.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/7OIpJbj4XL8/090930-145637

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From: searchenginewatch.com

Last December, Warner Music decided not to renew its contract with YouTube. They wanted more money from the advertising coming in to YouTube as a results of the company’s popular music videos. It was only slightly ironic since YouTube (and social media in general) has been notorious for not monetizing very well.

Meanwhile, another major label, Univeral was out there touting the benefits of having their videos on YouTube, which actually made music videos a viable part of a business model again (you know, ever since MTV wrapped their business model around socialites in Hollywood.)

Not only did Universal renew their contract, but they partnered with YouTube to create their own music site, Vevo. Sony a also renewed their contract.

Of course, traffic on YouTube continues to soar. In August alone, 161 million users watched over 10 billion videos on the popular video site.

So, it’s no surprise to learn that Warner Music is returning to YouTube. They’ll be back to making tens of millions of dollars off what is essentially a marketing medium.

The new deal allows them to sell their own ad inventory and includes a revenue sharing agreement. Warner will also be using the Content ID program to make money from videos uploaded by third parties that use content developed by Warner artists.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/JOwzlTgYKFw/090930-142910

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From: searchenginewatch.com

Bryan Eisenberg, the co-author of the bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”, has a new personal blog named, Bryan Eisenberg. (Does he owe his parents royalties for using that name for his blog?)

And he’s just posted an incredibly useful list of 69 Free (or low cost) Tools to Improve Your Website.

(I should disclose that I’m mentioned in the 69th listing, which is for Market Motive, but so are Avinash Kaushik, John Marshall, Todd Malicoat, Matt Bailey, and Jennifer Laycock, who are also members of the Market Motive faculty.)

So, check out the complete list of low-cost and free tools. Yes, yes, you’ll find ones like Google Analytics and Google Website Optimizer, that you already knew about. But there are plenty of others that I’d never heard about before.

And while you are visiting Eisenberg’s new blog, let him know if there are other free (or low cost) tools that should be added to the list. Hey, improving your website is hard, so we want to know as many options as possible.

Oh, and if you come to SES Chicago 2009, thank Eisenberg in person. You can’t miss him. He’s the New York Yankees fan being interviewed by the Boston Red Sox Nation citizen in the video below.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/T3QLBF13Pz0&hl=en&fs=1&" type="application/x-shockwave-flash" width="425" height="344"></iframe>

Bryan Eisenberg, Future Now, at SES London 2008 on SEO

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/AX_E6k4XQJg/090930-130154

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From: highrankings.com

The title tag has been and probably will always be one of the most important factors in achieving high search engine rankings.

Read Original: http://www.highrankings.com/title-tags-revisited

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