From: google.com

Last week Yahoo continued to optimize their image search, this time by adding the ability to further refine your image search with points of interest. The example they give involved a search for Rome and then by using the new image refiner you could explore popular points of interest within Rome such as the Pantheon. By clicking on the Pantheon refinement the search became strictly about the Pantheon in Rome - very cool stuff!

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Tag: Yahoo, Image, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/wcTf9bfV7g4/sn-4-20090728YahooImageSearchMoreRefined.html

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From: google.com

Im becoming more and more convinced that Google is having serious problems with geotargeting. Ive previously written my thoughts on the future of google geotargeting, and various other posts ranging from set-up and usage of geotargeting right through to Local Search geotrageting.

Well today I see yet more evidence that something is terribly wrong with geotargeting:

Yahoo France appears in pages from Ireland searches on google.ie

Heres the query I used.

I suppose theres some small chance that Yahoo! have geotarget their FR content to Ireland, but the servers appear to be in the UK. But also returning French results when my browser language is set to EN also smacks to me of serious problems.

Hopefully this and other problems will be fixed, but as I mentioned in the future of google geotargeting post I have a feeling big changes may be on the cards.

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From: google.com

With their Q2 results out"and better than expected”Yahoo seems to think theyre now in a prime position to review their holdings. In their portfolio, and on the chopping block: HotJobs and Yahoo Small Business. But Yahoo may also be looking to invest, most likely in Xoopit.

According to Reuters, Yahoo may be looking to divest itself of HotJobs, a job search website, as well as the division over Hot Jobs, Yahoo Small Business. YSB covers Yahoo! Domains, Yahoo! Web Hosting, Yahoo! Merchant Solutions, Yahoo! Business Email, and Yahoo! Store, which could net the company a big bonus. Yahoo has been looking to sell for 2-3 months in an effort to focus on its core business.

Meanwhile, Yahoo is rumored to be in the final stages of acquiring Xoopit for around $20M:

sources said it was a done deal to buy the San Francisco-based social email start-up that finds photos, video, links and other files in email so that users can surface and then share them on many sites. It also has other products that essentially enliven email. . . .

According to sources, Yahoo was first impressed with its innovative plug-in that works with Gmail from Google (GOOG), and has been looking at the company for a while, previously offering about $10 million for it.

Xoopit also makes a similar photo-sharing application for Yahoo Mail, which it launched late last year.

As we said in May, Yahoo really wants to get in on social networking. Yahoo announced its social/mail push back in January 2008, but we havent seen a lot of movement on that front. The full acquisition of Xoopit might constitute the first step in that direction"but it doesnt look like focusing on Yahoos core business of search. (On the other hand, their free webmail offering is an important part of the business, too.)

What do you think? Will Yahoo really sell HotJobs and YSB and/or buy Xoopit? Would either/both be a good idea?

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From: google.com

comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the United States search marketplace. This is the first time were seeing data that includes the new search engine Bing.com. Google has 65 percent market share, Yahoo! has 19.6 percent marketshare, and Microsoft has 8.4 percent market share.

According to comScore, In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.

Here is the actual data, as reported by comScore:

comScore says that we conducted 14 billion searches in June, down slightly from May.

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Bing.com, the new Microsoft-owned search engine, has taken away some of the Yahoo! search traffic, but it appears that it still isnt biting into Googles search traffic at all. If youre interested in reading more about Bing.coms search engine market share, here are a few links:
comScore: Bing Barely Gaines Share In June 2009
ComScore: Bing is Still Going Strong

Related posts:

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2. comScore August 2008 Search Engine Rankings comScore, Inc. (NASDAQ:SCOR) has updated their monthly comScore qSearch analysis of the USA search engines. In August 2008, searchers in the USA conducted 11.7...
3. comScore Releases First Public Report of Online Usage in Singapore According to a new report by comScore, Internet users in Singapore spend half of their time online using social and entertainment websites. This is...
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5. User Centric Releases Results of Eye Tracking Study: Google Versus Bing User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. What is...

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From: google.com

Last week Bing’s Webmaster Center team posted a useful post on the differences between HTML and XHTML in terms of optimization and they also included some good 101 level tips on meta tag optimization, see below:

• The closer the word is to the start, the more heavily weighted it is as a keyword. This is true for the bot as well as the reader.
• Keep the title text between 5 and 65 characters in length
• For greatest efficiency and consistency, write titles using this syntax: keyword phrase, category, website title (or brand)
• Make the title text unique on every page
• Dont use any of the following special characters in title text: ‘“<>{}--()

Meta Description Tag

While search engines reserve the right to use a variety of inputs for filling out site description snippets in their SERPs, webmasters who provide unique, concise, compelling, and keyword-laden descriptions in their meta tags description attribute help guide the development of their websites SERP captions.

When creating the description text, remember the following:

• Create unique descriptions for each page, using keywords specific to that page
• Keep the description text between 25 and 150 characters in length
• Do not copy title tag text content as a description; this is a wasted opportunity to develop more keywords and adds no value
• Make the description text unique on every page

Meta Keyword Tag

The meta tags keyword attribute is not the page rank panacea it once was back in the prehistoric days of Internet search. It was abused far too much and lost most of its cachet. But theres no need to ignore the tag. Take advantage of all legitimate opportunities to score keyword credit, even when the payoff is relatively low.

When creating keyword text, remember the following:

• Choose words that may be secondary keyword terms (save the primary keywords for use in the title and meta description tags), and even include a few, commonly seen typographical errors of primary keywords, just for good measure
• Limit your keyword and key phrase text, separated by commas, to no more than 874 characters
• Dont repeat a keyword more than 4 times among the keywords and phrases in the list
  

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From: google.com

Many Store owners have contacted us over the last week after noticing that their products are no longer showing up in Google Product Search.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/odYpICoLOew&hl=en&fs=1&color1=0x3a3a3a&color2=0x999999" type="application/x-shockwave-flash" width="400" height="320"></div>

Sincerely,

Shawna Fennell

P.S.

Our SEO Webinar rebroadcast is now available for viewing. Check it out along with all of our other webinars at:

http://www.1choice4yourstore. com/webinar-wednesday.htmlComments



Tag: Google, Product, SEO





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/// Posted by Alexandre Brabant on Saturday, August 01, 2009

Search Engine Rankings Report June 2009

From: google.com

Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted.

Yahoo! Sites followed with 19.6 percent and Microsoft Sites 8.4 percent.

Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.

Americans conducted 14 billion searches in June, down slightly from May.

Google Sites accounted for 9.1 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.2 billion), Ask Network (552 million) and AOL LLC (439 million).

Read the full press release from comScore.

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Tag: Google, Search, SEO





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/// Posted by Alexandre Brabant on Saturday, August 01, 2009

New Mozbar: An SEO’s Dream Come True

From: google.com

Posted by randfish

Well, it’s this SEO’s dream anyway.

You see, my biggest frustration in life is lack of time. It limits the potential of any given hour or day. I sometimes think to myself - sure, I could be running an SEO analysis on this site… OR I could be sitting next to my wife on the couch, eating chocolate and watching Venture Brothers re-runs. You can see my dilemma.

Enter the new mozbar:

_

Sweet, eh? Download it here.

_

It probably comes as no surprise that, just like nearly every other SEO in the field, I waste a lot of time doing the same tasks over and over again. Namely:

• Looking up the link data of a site/page to get an idea of its relative importance from a link popularity perspective
• Viewing the source code of a page to analyze the meta data, on-page content, and SEO-specific tags

And now, with the new mozbar, I’m spending 1/10th of the time it took me previously to get that critical information.

I’ll show you what I mean. Let’s say I needed to analyze my new friend Chadd’s website. Chadd sells straight edge & safety razors, but I’m not convinced he’s doing all the right things from an SEO perspective:

_

Sharp razors, but is the SEO sharp?

_

Rather than going through the time consuming act of scrolling through Chadd’s nasty source code to find the answers, I can use the mozbar’s nifty “analyze page” feature, thusly:

_

Screw “view source” - this rules!

_

I can clearly see that my friend Chadd needs to do some work if he wants to rank “safety razor.” This view shows me data on:

• The URL
• Page Title
• Meta Description
• Meta Keywords
• H1
• H2
• HTML Text
• Bold/Strong
• Italic/Em
• Alt Text
• Meta Robots
• Rel="Canonical" usage
• IP Address
• mozRank (for the URL, subdomain and root domain)
• mozTrust (for the URL, subdomain and root domain)
• # of External Links (for the URL, subdomain and root domain)
• # of Linking Domains (for the URL, subdomain and root domain)

Unfortunately, we have lost one feature - Google’s PageRank. The powers that be at Google have asked us to remove that functionality from our toolbar and we’ve complied. We know this is frustrating, but we also need to respect the engines’ wishes - after all, we wouldn’t exist without them If you’re searching for alternatives, I’d suggest SearchStatus (which has a number of cool functions) or Live PageRank (which will give you just the PR bar and you can drag it to whatever location you’d like).

The new mozbar is just launching and will likely have a few bugs - please report these in the comments below and feel free to suggest any additional functionality you’d like to see. We’ll be spec’ing fixes & upgrades in the next couple weeks

Change your life. Download the mozbar.

_

p.s. Last time Chadd (from RetroRazor.com) and I were out together at a party, he gave me a free Retro Razor to try. Does that mean I’m obligated to put a nofollow on the link above, even though I really like the shave?

Do you like this post? Yes No

Read Original: http://feedproxy.google.com/~r/seomoz/~3/QvpBtJjl1ek/new-mozbar-seos-dream-come-true

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/// Posted by Alexandre Brabant on Saturday, August 01, 2009

Pandia Search Engine News Wrap-up August 1

From: google.com

And then they were two. Microsoft is to deliver search results to Yahoo!, which means that there are only two search giants left: Google and Microsoft’s Bing. But there are also other interesting headlines from the world of search engines.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/mTQEm5GhLUo/1953-pandia-search-engine-news-wrap-up-august-1.html

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