From: searchenginewatch.com

Google’s blogging platform Blogger has taken its Search Box feature out of “Blogger in Draft” and made it available to all users. The Search Box is a gadget that enables readers to search a blog’s posts, web pages linked from the blog, a blog’s lists, and link lists.

Search Box automatically detects new posts that it can incorporate into the search results. The gadget also picks up on a blog’s style and colors. Search Box uses AJAX Search APIs to create a tight look that integrates well with the blog. Custom Search helps serve up the results.

In order to add the Search Box…

1. Log into Blogger
2. Select the blog you wish to add the Search Box to
3. Click on “Layouts”
4. Go to “Add a Widget”
5. Choose “Search Box

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/OK8WeJNoZjY/090601-191238

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From: searchenginewatch.com

Twitter may be enjoying some nice traffic trends in recent months, but they’re going to have to work harder to win over 18-14 year olds. Sites like Facebook and MySpace along with mobile social networking fare much better with this demographic.

99% of those surveyed say they have a profile on a social networking site. 89% have downloaded an application on that site. 89% have also used the photo features while 53% have played games on the site.

That’s much more than the 22% who are using Twitter.

38% of this demographic have an iPhone or an iPod touch. Of those, 53% play games, 35% use entertainment apps and 31% use lifestyle apps. 26% don’t use any apps.

The data was released by the Participatory Marketing Network (PMN). The study was conducted in May 2009 and included 200 participants. The Lubin School of Business’ Interactive and Direct Marketing (IDM) Lab at Pace University partnered with PMN for the study.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/P7elW7E9XZA/090601-141858

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From: sitepronews.com

Warp speed marketing. It may not be of Star Trek impact but there’s been a shift occurring in consumer behaviour that has been driven by the massive adoption of broadband over the past three years. We’re an “always on” consumer society a fact which has, in turn, dramatically increased the presence and use of social [...]

Post from: SiteProNews: Webmaster News & Resources

Stretching the Marketing Budget: Social Networking

Read Original: http://www.sitepronews.com/2009/06/01/stretching-the-marketing-budget-social-networking/

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From: sitepronews.com

Just recently, Yahoo! launched a “Placemaker Service.” This is basically a simple web-based service that has the ability to geo-locate any type of un-structured information like plain text. According to Yahoo!, the Placemaker Service is more of a “geo-enrichment” rather than the more advanced geo-coding. Using this service, you can get [...]

Post from: SiteProNews: Webmaster News & Resources

Yahoo: Launching Placemaker Service and Closing Yahoo 36

Read Original: http://www.sitepronews.com/2009/06/01/yahoo-launching-placemaker-service-and-closing-yahoo-36/

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From: searchenginewatch.com

If you weren’t using Live Search (and let’s face it, most of you weren’t) then you’re likely to be a little more impressed than you should be with Bing. Sure, Bing has great new features, but Live Search featured a bunch of cool stuff and you’ll be kicking yourself when you realize you haven’t been using them.

Image Search infinite scrolling means you never have to click to another page when you’re searching for photos and graphics. The more you scroll, the more Live Search and now Bing keeps loading images related to your search.

A myriad of filtering options also accompanies Image Search, including size, color, layout and style.

Video search preview lets users mouse over video results and get a 30-second preview directly in the results.

ClearFlow is a mapping feature that offers up alternative routes when there’s heavy traffic.

Local search is very comprehensive. If you conduct a general search for say, coffee shop, as you scroll down the results page, the map on the right sidebar scrolls with you. Once you click on a result, you get one-click directions, reviews, and nearby business categories. If you search for a restaurant, you’ll see a visual scorecard letting which summarizes reviews the eatery has received.

Instant answers is a feature we’ve covered a lot on this blog, and Microsoft does it very well. Sports scores, shopping and travel are all categories getting the instant answer treatment. Want a quick status on flight? Type the airline and flight number into the search box and you’ll get immediate details on where the flight is directly in the results.

Speaking of travel, Farecast, which Microsoft acquired last year, rocks. It’s rebranded as Bing Travel. These days, there aren’t too many variations in price on travel search. But Farecast’s strength is displaying deals and predicting whether airfares will rise or fall. You can set up email alerts to know what hot deals are out there.

Last fall, Microsoft incorporated Farecast flight search with Instant Answers in Live Search. You’ll get the same experience with Bing.

Microsoft has had a lot to offer in terms of search and it’s not just starting now with Bing. Dive in and see what you find. Then come back and share your favorite features in the comments below.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/MxurglKGsj4/090601-121334

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From: searchenginewatch.com

In 2006, Yoelle Maarek founded the Google Haifa Engineering Center. While there, her team contributed such features as Google Suggest, Searching Ads, and Interactive Annotations on YouTube.

Maarek left Google and will now lead the Yahoo! Lab in Haifa with Ronny Lempel. The lab was opened in March 2008.

Prior to her Google gig, Maarek worked for IBM Research both in New York and Haifa. Maarek received her undergrad and grad degrees in Paris and later her PhD from Technion in Haifa. During her PhD studies, she also was a visiting student at Columbia University in New York.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/r_5GkBvdx0M/090601-114031

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From: sitepronews.com

Search for a list of SEO factors and you’ll find that most feature at least 50.
That’s 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn’t it?
Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ elements - [...]

Post from: SiteProNews: Webmaster News & Resources

The Three SEO Factors That Really Matter

Read Original: http://www.sitepronews.com/2009/06/01/the-three-seo-factors-that-really-matter/

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From: searchenginewatch.com

If you’ve ever called an information service, you know you can get an address and a phone number. And, of course, many times you can get patched through instead of having to remember the phone number. But simply getting an address isn’t necessarily helpful.

Now, GOOG-411 is offering up nearest intersection to help people find their way. You can imagine how this would be useful if the address given was on a long road. For some, it also might be easier to remember an intersection than a specific address.

For example, here in Raleigh, if I were to get the address of a business on Glenwood Avenue, it would make a big difference if the nearest intersection was Glenwood/Peace Street as opposed to Glenwood/Brier Creek Parkway. It would be a 20-45 minute difference depending on traffic.

Also, businesses closer to the Glenwood/Brier Creek end of things would have a higher number address, which could potentially be more difficult to remember than the ones near Peace Street, where Glenwood begins.

What do you think of this update? Let us know in the comments.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/CUyfA9GlUgo/090601-104615

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From: searchenginewatch.com

Forget June 3rd. You can search Bing now. Also, at 10am PST today, you can attend an online session where the Bing team will show off all the features. Click here to attend.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/BeVnqGshfIM/090601-100725

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From: google.com

Microsoft has launched its new search engine Bing two days ahead of schedule. There isn’t much new here, but Microsoft has finally got its branding strategy in shape.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/lJomQmws0S8/1836-microsofts-bing-search-engine-is-here.html

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From: searchenginewatch.com

SES Toronto gets underway June 8-10, 2009, at the Sheraton Centre Toronto. With just a week to go, largest search engine marketing conference in Canada today announced the addition of copywriting, landing page and Twitter sessions to the already packed conference agenda.

The event is organized and programmed in cooperation with the SES Advisory Board, Search Engine Watch and Andrew Goodman, the founder and president of Toronto-based Page Zero Media.

In a press release distributed this morning, Goodman says, “Although most of the conference agenda was set months ago, we kept a couple of slots open for sessions that covered topics that needed to be addressed. I’m excited that we found one for each of our concurrent tracks: Nuts & Bolts, Corporateville, and Geek Track.”

The three new conference sessions are:

Copywriting: 45-Minute Boot Camp: Copywriting requires special skills in the search marketing world. Writing ads for paid search requires three parts science, two parts audience research, and at least one part creativity. SEO copywriting requires a mix of skills, including an understanding of the balance between a natural flow, and the importance of keyword research. And improving conversion rates on landing pages may require testing long versus short copy, headlines, benefits copy, tone, call-to-action text, and more. Our experts share their top tips to maximize your search campaign performance by choosing the right words to connect with customers and bots alike.

Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy and landing page contents are in alignment to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

The Ins & Outs of Twitter: Of all emerging social media platforms, Twitter is perhaps the most talked (or should we say tweeted) about today. Coming seemingly out of nowhere, Twitter’s exemplary ability to offer real-time search capability is shaking up the search world. And surely, retweets, follower counts, and mentions on Twitter should be factored into the search algorithms of the very near future. There are also downsides and even dark sides to improper use. Panelists discuss, with a longer Q&A;period to take your posts, as submitted on Twitter to #sestortweet.

Goodman likes to remind me that the search engine market in Canada is similar but different than the one in the United States. For example, Google received 80.2 percent of all Canadian searches conducted in the 12 weeks ending April 25, 2009, according to Hitwise. MSN search properties, Yahoo! search properties and Ask search properties received 8.8 percent, 7.3 percent and 2.8 percent, respectively. By comparison, Google accounted for 72.7 percent of all U.S. searches conducted during that period, according to Hitwise. Yahoo! Search, MSN Search and Ask.com received 16.3 percent, 5.7 percent and 4.0 percent, respectively.

At SES New York, Byron Gordan of SEO-PR asked Goodman to provide a preview of SES Toronto. Goodman said he expects many new faces to the search marketing field to attend this year’s conference.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/tnLnyRBfCZY&hl=en&fs=1" type="application/x-shockwave-flash" width="560" height="340"></iframe>

Andrew Goodman, Page Zero Media, previews SES Toronto 2009

For more information about SES Toronto 2009, go to rates and registration details. To follow news about SES Toronto 2009 on Twitter, go to http://twitter.com/SES_Toronto.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/YaI452gI4kA/090601-075005

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