From: google.com

Bings flash in the pan"supposed to burn out a while ago"is extending every day, at least in one important area: paid clicks. So far this month, weve seen that

• Bing might be making more per query than Google
• Bing saw an 8% increase in paid clicks and a 20% query volume lift

• Bing is taking a hardline on click fraud
• Bing is increasing its searcher penetration and overall share of SERPs (in the post with the best Bing title ever: Pre Bing Sting With a Post Bing Bang?)

Efficient Frontier is back again this week with more good news: Bing continues to see increases in their paid clicks:

According to our data analysis, Bing expanded its share of paid clicks for the two weeks post launch. Bings share of paid clicks is up 13% for the second week post launch as compared to pre-launch. And, it represents an incremental 5% lift over the first week.

So in many respects, Bing is off to a respectable start. But will it last? What do you think?

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/ex0xt2BDdKQ/sn-4-20090625PaidClicksStillUpwithBing.html

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From: google.com

Im not about to turn Marketing Pilgrim into a collection of childrens nursery rhymes, but news that three Yahoo employees have defected to Microsoft did bring this to mind:

Three blind mice. Three blind mice.
See how they run. See how they run.
They all ran after the farmers wife,
Who cut off their tails with a carving knife,
Did you ever see such a sight in your life,
As three blind mice?

It might be a little unfair to suggest that running into the open arms of Microsoft is akin to a career de-tailing but it does make you wonder how bad is it over at Yahoo? After all, they have a new CEO who appears to be saying all the right things"even if some are laced with an f-bomb or two"so why would the following simply bail?

• Kevin Timmons “ vice president of Operations
• Yongdong Wang “ vice president of international search
• Knut Risvik “ former Yahoo chief architect

Ok, so Risvik had already bailed on Yahoo for a stint at Google, but two blind mice wouldnt have worked for this post. Besides, the fact that Risvik left both Yahoo and Google for Microsoft makes you wonder what it is that the Redmond company is dangling as an incentive. Is it the promise of untold riches, or is Bing really that good?

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Tag: Yahoo, Microsoft, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/3q7oLQJGnOU/sn-4-20090624ThreeYahooEmployeestoMicrosoft.html

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From: google.com

Ask.com has come up with a positive news that would be great for the search world. It has recently unveiled the proprietary database of 300 million Q&A pairs for the users in the United Kingdom and United States.

Ask.com has used the proprietary core search technology that was launched in the end of 2008 for achieving 300 million high-quality Q&A pairs. The entire work was done by crawling and indexing questions and answers from different sources across the web. Later, the semantic search technology advancements were applied by ask.com in rephrasing, clustering and filtering about insignificant or less meaningful answer formats.

It is made sure that the result in Q&A database is fine-tuned to give the best answer to customers on the very first time. For example, if your question is How do I change a guitar chord?, Ask.com will give answers with step-by-step instructions from different authoritative sources. Thus, you will get more options to select from and to get the most relevant answer. The unique Q&A results are also blended in the standard web search results of Ask.com

Scott Kim, EVP of Technology, Ask.com said, Search industry is heading towards delivering the best answers through semantic search technology and ask is the best place to lead the industry. There are countless answers on net that make it difficult for the consumers to get what they are looking for. Our Q&A channel aims at giving the exact answers to the searchers through an advanced search technology.

comScore in a research said that visitors enter search queries on Ask.com in the form of question, which is three times more than the queries entered on any other major search engine. It is also said that the user frequency, loyalty and retention is more within Ask.com Q&A channel.

If you will click on the Lots of Answers link on the homepage of Ask.com, you will find Q&A pairing database of 300 million. To get more information about Q&A database, visit the blog post of Ask.com

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/js3Hy7majRw/sn-4-20090622300MillionQADatabasefromAskcom.html

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From: google.com

I know my video references are starting to seem like a homage to Mike McDonalds efforts over at WebProNews, but he just keeps delivering videos and interviews worthy of your eyes and ears.

This week we uncover the future of Search as predicted by Rebecca Lieb, Vice President of Econsultancy. Mike quizzed Rebecca at the recent SMX Advanced conference in Seattle.

So what did Rebeccas crystal ball of Search have to say? A couple of predictions and ideas that she raised which resonated with me Ive detailed below, but of course watch the video to digest it yourself.

1. The social and behavioural data will be cause for heavy investment by search engines. Rebecca sees the data available in our various social networks as the foreseeable pot of gold for the likes of Google, Yahoo! and Bing/MSN.
2. Apps will play a much bigger role in search, especially the mobile arena. Google etc, could lose their stranglehold on this space, as apps steal market share.
3. The importance of reputation management in search marketing strategies will become even more important as social media adoption balloons.

While the distance of her predictions arent all that far into the future, they do reinforce some of the discussions weve had internally with the ineedhits team. More importantly they also provide some guide as to what you should be considering in your plans for the next couple of years.

Its only a short video, so have a watch a see which of her other predictions resonate with you. Feel free to share them below!

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/fx6u0McYb00/sn-4-20090619WebProNewsSEMVideo.html

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From: google.com

While not the longest timeframe to be measuring in and considering all the Bing buzz surrounding its launch, Microsoft has got to feel that at least they are keeping everyone else out of the news with Bing having some early success.

In a case of Ive got some good news and Ive got some bad news if you are Microsoft the bad news of search traffic pre-Bing in May 09, well, pretty much sucked. PCWorld Canada reports that Nielsens search engine report for the month revealed a bitter pill for any search engine to swallow

Microsofts Live/MSN search engine was the only one among the top five that saw its search usage shrink last month compared with May 2008.

Nothing worse than search engine usage shrinkage (once again for you Seinfeld fans, shrinkage does occur). What makes this number worse is the fact that overall search queries grew by just over 20% for the time period.

But like a super hero it was Never fear, Bing is here! at the end of May just in time for the summer months. The results to this point? Pretty good for Bing according to comScore.

It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week, said Mike Hurt, comScore senior vice president. These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.

Over at SearchEngineLand, Danny Sullivan goes a little further and sees that the celebration may be research specific. Amongst the charts and graphs of various research results is the data from Compete and

Competes figures show that the launch has created no gain in search share.

So who has the real deal? Which information is correct? Does it matter at this point in the race? Its likely that this data will be fodder for everyone to predict the demise of Google or the revealing of a chink in the armor of the search monster. Truth is that its just fun facts for now. Only a long term pattern of increased market share for Bing will tell whether the introduction of the decision engine was a seminal moment in search or just another blip on the radar of the good ship Google.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/lvruZKrsVTA/sn-4-20090618BingBuzz.html

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From: google.com

Earlier today Nielsen Online (pdf) released the latest search share rankings. Figures are pretty much what one would expect, Google far in the lead followed by Yahoo and MSN, but this past month Google has taken another small hit.

April and May of 2009 each saw Google lose a bit of ground. Back in March their search share was 64.2%, and in April it was down to 64%. May has seen another drop, bringing them down to 63.2%, a full percentage point in 2 months. In these same two months, Yahoo has increased a total of 1.4% to 17.2.

Its no question that Google has a very strong hold on the market, and thats not going to change any time soon, and I certainly do not expect to see Yahoo spring way in front, but with the recent success and initial increases Microsofts new Bing has brought, I would not be surprised to see Google drop a bit more once the month of June has completed. In the past 2 months MS has dropped 0.9%, but I suspect they will recoup this and then some of this.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/Vj4VcmFyN1U/sn-4-20090617GoogleSearchShareContinuestoDrop.html

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From: google.com

Last week, Yahoo blogged about yet another microformat theyll be indexing: Common Tag. Based on RDFa, Common Tag is . . . well . . . kind of like every other semantic microformat out there.

Common Tag is integrated with Zemanta, Adaptive Blue, Yahoo Search Monkey and several other services. In addition to organizing web pages by their meanings, Common Tag can also bring more related content to publishers, and possibly also greater visibility (the Yahoo connection). Yeah, it looks cool, but its going to take some serious time and effort before theyll see enough widespread adoption to make a difference.

At Search Engine Land, Vanessa Fox points out that this wave of the future is still pretty far off for search engines:

Both Google and Yahoo have told me that they could use metadata in web search in the future, if it proves to be useful and they can safeguard against spamming. So far, this hasnt happened.

She also points out that the parallels between this type of semantic tagging and an earlier version were all familiar with"the meta keywords tag (speaking of spamming!):

The idea of using meta data to tag web pages in order to describe them to search engines isnt new, of course. The meta keywords tag has been around since at least 1995. And its easier to adopt than Common Tag. . . .

Indeed, Yahoo supported the meta keywords tag initially (and to some extent, still does), but when Google launched, they did not. It was too easy for site owners to stuff that tag with anything they wanted, rather than the true focus of the page. Search engines use smarter methods (starting with the content on the page and how external sites link to it) for determining relevance.

Vanessa also points out research that indicates that link anchor text was a better signal for relevance than even the popular tagging site Delicious.

So, seriously, why would Yahoo want to invite what might turn out to be just more spam? Vanessa wonders if theyre getting out of the consumer search business, what with all the microformats theyre pushing these days (hCard, hCalendar, hReview, hAtom, XFN, Dublin Core, Creative Commons, FOAF, GeoRSS, MediaRSS, RDFa, and OpenSearch). Is this indicating a move toward a structured data search or a push for third-party search engines using Yahoo BOSS? What do you think?

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Tag: Yahoo, Spam, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/XI2f0P8RYFA/sn-4-20090616MoreSpamForYahoo.html

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From: google.com

CNET announced today that AOL has purchased two local-oriented sites: Patch and Going.com. As CNET pointed out, the acquisition of Patch isnt a big surprise, as newly appointed AOL CEO Tim Armstrong founded and invested in Patch while working as Googles sales chief. Armstrong believes that Local remains one of the most disaggregated experiences on the Web today"theres a lot of information out there but simply no way for consumers to find it quickly and easily.

Hes hoping that Going.com will give AOL another way to capitalize on that market. Going.com offers event and invitation services, along with ticketing and ways for locals to connect with one another. The goal of the acquisition is to build out AOLs local services, but is it also insight into AOLs new market strategy?

I agree with Armstrong that the local market will only continue to expand, and we should all expect to see some great developments in that market. Still, it will be very interesting to see if AOL shifts its focus in an attempt to become a major player in what is and should continue to be a booming market.

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Tag: Google, AOL, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/q_zwKDXXzvw/sn-4-20090615LocalSearchingforAOL.html

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From: searchenginewatch.com

Philip Lenssen over at Google Blogoscoped noticed a variance in the size of Google logos in the search results from browser to browser.

I did a little experimenting and noticed the same thing. On Firefox and Safari, the Google logo is proportionately smaller than on IE and Chrome for me. Check out the images below.

Anyone else seeing the same thing?

Firefox

Safari

Internet Explorer

Chrome

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Qmy0KxLrMtA/090629-174251

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From: searchenginewatch.com

For the first time in history, some television programming is demanding higher ad rates online than it is for tv. Popular shows such as CSI and Simpsons are among those seeing the higher ad rates at such sites as Hulu.com and TV.com, according to Bloomberg.

For a prime time ad, advertisers generally pay $20 - $40 per thousand viewers. But on Hulu.com, the Simpsons recently garnered $60 per thousand.

Advertisers are willing to shell out the dough because internet viewers are more committed to the shows, generally seeking them out instead of channel surfing.

Additionally, there is less advertising on the online version of the shows and viewers are more likely to remember the web ads.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/k45LoBml3Co/090629-172734

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From: sitepronews.com

A company called X+1 released a study last week that highlighted the pain felt by many buying keywords from Google and the other engines. Satisfaction with the performance of their companies’ SEM campaigns was egregiously poor: on a scale of 1 to 7, only 12% of respondents gave SEM a top-ranked 7, with 57% [...]

Post from: SiteProNews: Webmaster News & Resources

Unhappy With SEM? You’re Not Alone

Read Original: http://www.sitepronews.com/2009/06/29/unhappy-with-sem-youre-not-alone/

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From: searchenginewatch.com

Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. The partnership involves online advertising as well as a TV ad exchange. This could put a damper on Google’s inititave to create a tv ad exchange. Google is also a partner with Publicis, with the companies having staff working out of each other’s offices.

But another interesting tidbit of the Microsoft-Publicis partnership is breaking today. Rumor is that Razorfish, ad interactive advertising agency arm owned by Microsoft, is for sale. Razorfish was part of the $6 billion aQuantive acquisition in 2007. Microsoft has contacted Morgan Stanley to arrange the sale. The even bigger rumor is that Publicis is poised to buy.

This all comes on the heels of comments by Microsoft CEO Steve Ballmer that traditional media is heading to its grave.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/p-223AvltcA/090629-113153

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From: sitepronews.com

Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to establish you, the author, as [...]

Post from: SiteProNews: Webmaster News & Resources

Article Marketing: A Great Strategy To Promote Your Business

Read Original: http://www.sitepronews.com/2009/06/29/article-marketing-a-great-strategy-to-promote-your-business/

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From: sitepronews.com

As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by category, like “auto body shops” [...]

Post from: SiteProNews: Webmaster News & Resources

7 Secrets to Successful Keyword Research

Read Original: http://www.sitepronews.com/2009/06/29/7-secrets-to-successful-keyword-research/

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From: searchenginewatch.com

Google is inviting the more than 25,000 news sources that partner with them for Google News to share professional news videos to YouTube. They’ll be able to host videos on YouTube for free once being approved as a YouTube Partner.

YouTube’s news partners get featured placement on the YouTube news page and have opportunities to generate revenue via advertising, something traditional news organizations are struggling to do. But this program can generate a bigger audience for newspapers by sharing videos on a site that reaches millions.

The videos will also be visible through Google News. In May, Google News began adding YouTube videos to its results and homepage.

If you’re a news organization that’s interested in becoming a Google News partner, you can click here to apply. After approval, then you can apply for the YouTube partner program.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/weLkM-nbTbk/090629-102800

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