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eMarketing news

From: searchenginewatch.com

Was last week’s SES New York just too filled with buzzwords? Was Guy Kawasaki’s keynote too predictable? Did you feel that reading Lisa Barone’s live blog coverage was the same as actually being there?

Those days are over.

From now on, if an SES speaker ever utters a buzzword, they will be shocked by this hi-tech wristband from ThinkGeek.

buzzword.jpg

Buzzwords that trigger the wristband include:

  • integration
  • transparency
  • visibility
  • user intent
  • funnel
  • engagement
  • conversation
  • buzzword
  • tactics
  • collaboration
  • syncing
  • maturation
  • competency
  • paradigm
  • discovery
  • relationship
  • leveraging
  • globalization
  • optimization

What do YOU think of the buzzword shock wristband? Leave your comments below.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Pkn5qR7XS8I/090401-121104

/// Posted by Alexandre Brabant on Wednesday, April 01, 2009

Autoresponders - Put Your Follow-up On Autopilot!

From: sitepronews.com

As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts - after all spending [...]

Post from: SiteProNews: Webmaster News & Resources

Autoresponders - Put Your Follow-up On Autopilot!

Read Original: http://www.sitepronews.com/2009/04/01/autoresponders-put-your-follow-up-on-autopilot/

From: sitepronews.com

Article marketing is one of the simplest and least expensive ways to market your online store. Articles can drive traffic, build trust and establish credibility without having to sell at all. The opportunity for an article to engage, educate and influence consumers during the critical research and evaluation time is an [...]

Post from: SiteProNews: Webmaster News & Resources

How Ecommerce stores can use articles to influence behavior

Read Original: http://www.sitepronews.com/2009/04/01/how-ecommerce-stores-can-use-articles-to-influence-behavior/

/// Posted by Alexandre Brabant on Wednesday, April 01, 2009

Exceeding expectations (or don’t bother)

From: google.com

Today, as you’ve no doubt discovered, is April Fools, the official holiday of the web.

I had, as I do every year, a fools post written and queued up. (It was about out JD Salinger and the Dalai Lama as twitter users.) It was good, not great.

So I posted nothing.

I couldn’t exceed my (or your) expectations, so I posted nothing.

That’s a brave thing to do and a good feeling as well. Next time all you have is ‘good’, try nothing on for size.



Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/Pu3yWQDAGkE/exceeding-expectations-or-dont-bother.html

/// Posted by Alexandre Brabant on Wednesday, April 01, 2009

No Copy on Home Page - Forum Thread of the Week

From: highrankings.com

I am doing SEO for a website, and I have tried to persuade the owner to include some copy on the home page to sell their services and for ranking, but they prefer just an image and navigation. Is this going to be a big setback in terms of SEO?

Read Original: http://www.highrankings.com/content3496

From: highrankings.com

Today’s guest article comes to us from Dianna Huff, Principal of DH Communications, Inc. Dianna specializes in B2B marketing communications consulting and copywriting, and is an all-around nice person.

Read Original: http://www.highrankings.com/b2b-content-king

From: highrankings.com

I’m really looking forward to our 2 days of website marketing workshops this week at High Rankings headquarters. We’ve got a good crew coming in to learn all about keyword research, copywriting, Google Analytics, and social media.

Read Original: http://www.highrankings.com/wrapup253

From: searchenginewatch.com

Although I conducted this interview with Jill Whalen, the CEO of HighRankings, in February at SES London 2009, I’ve been saving it for April Fool’s Day. Why? Because we talk about the IT Department, which is often called the Department of SEO Prevention in many organizations.

One of my tips to get the IT folks on board with that an SEO consultant recommends and your organization needs to make is to buy pizza for everyone who claims to be too busy to implement them. Check out some of the other practical advice that Whalen shares in what has become an ongoing mission of hers.

<iframe class="embeddedvideo" src="http://www.youtube.com/v/MI6WRZNocLo&hl=en&fs=1" type="application/x-shockwave-flash" width="480" height="295"></iframe>

Jill Whalen, HighRankings, on building better relationships between marketing and IT

By the way, High Rankings is offering new intermediate-advanced 1/2 day SEO workshops on April 2 and 3, 2009, in Framingham, MA. One is on keyword research, another on SEO copywriting, a third on social media marketing, and the fourth is about web analytics.

If you tell Jill that you’re from the IT Department, you could get a slice of pizza. Then again, this could be an April Fool’s joke that I just made up and all you’ll get is an in-depth website marketing workshop.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/6LAWTYJQosQ/090401-073606

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