From: verticalmeasures.com

What a wild and crazy month April has been! It seems like just yesterday we were moving into Suite 200, but now we’re in need of a larger space. Fenway Properties, our landlord, had a vacant Suite directly below #200. It wasn’t, however, in ready-to-move-in condition. After some great negotiating by Arnie and Andi we [...]

Read Original: http://www.verticalmeasures.com/miscellaneous/vertical-measures-the-big-move/

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From: google.com

There are a thousand things you can do to improve the mechanics of people spreading the word about you, your conference, your product, your event, your service. You can create hashtags, provide kiosks, host discussions, give out free postcards or hand out bumper stickers. There are plenty of useful tactics available to you.

Mechanics are important, no doubt.

More important by far is creating a desire to share. If people intend to share, they’ll find a way, the mechanics are just a convenience. But if you don’t go the extra mile and I end up not caring, all the tactics in the world won’t help.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/BDLe--6BPFk/mechanics-vs-intent.html

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From: searchenginewatch.com

Seems many tech savvy people have a preference for Firefox, even Google touts using it as opposed to Chrome when employing their recommendations for analytic pro tools of the trade.

The plugins for Firefox are its attraction, something Chrome has yet to develop.

Last year, employees at Microsoft were found to be using the Mosiac browser. Seems Firefox will be continuing to grab market share, especially with their competitors recommending them.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/s3KgeqlvMFE/090430-224519

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From: searchenginewatch.com

The people over at the Microsoft Live Search blog have started a series of SEM posts intended to help train people.

The SEM 101 posts are intended “to help folks who suddenly find themselves responsible for promoting their organization’s website. I’ve seen many visitors in the forums who ask basic questions, so I know there is an audience for this line of articles. I personally know many folks in my life outside work (there is such a thing, right?) who manage websites for their businesses but know little-to-nothing of SEM.”

I will be keeping an eye on how these posts develop and what level of information is shared. It is always interesting to watch the keeper of the algorithm help people improve there position in the results without tipping their hands to the factors influencing the algorithm.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Cqw0SgQJcEk/090430-221407

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From: searchenginewatch.com

Google has developed a search box that will appear on the left-hand navigation to save people having to tab out and opening another search box while using Gmail.

I have had similar situations as the one described in the Gmail blog:

“I used to have a problem. People would ask me questions, over chat or email, and I’d have to leave Gmail to search Google for an answer. Then I’d have to select the answer, copy it, go back to Gmail and paste the answer into the chat window or my reply. Sometimes I’d get distracted and forget to go back to Gmail, and I’d have to go through it all again when I remembered what I’d been doing.”

You can add it through the Gmail Labs settings and is very handy, as the picture shows below.

As the image shows you can then choose to drop the result you want into chat or an email.

Thanks Google this one will be very handy.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/pV6qkMpTAnw/090430-215757

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From: searchenginewatch.com

William Slawski, of SEO by the Sea, appropriately was the one who is reporting that Google is working on developing sea-based data centers that use hydroelectricity harnessed from floating platforms.

The idea is a clever one - very green and very smart. The water can also be used for cooling. The patent filed in 2007 and granted April 28, 2009 details “a system (that) includes a floating platform-mounted computer data center comprising a plurality of computing units, a sea-based electrical generator in electrical connection with the plurality of computing units, and one or more sea-water cooling units for providing cooling to the plurality of computing units.”

Such technology could give a new name to “piracy”.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/rquzy3tOpO8/090430-211547

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From: google.com

Posted by great scott!

We’re big fans of using ‘nofollow’ for linkjuice sculpting around your site. If you know what you’re doing, you’re careful, and you’re considerate, it’s an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don’t pay attention, or you go about it willy-nilly, site-sculpting with ‘nofollow’ can cause some major problems...and that’s what we’re looking at in this week’s Whiteboard Friday.










<iframe class="embeddedvideo" height="300" width="400" type="application/x-shockwave-flash" src="http://vimeo.com/moogaloop.swf?clip_id=4420692&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"></iframe>

SEOmoz Whiteboard Friday - Dangers of Nofollow from Scott Willoughby on Vimeo.

Do you like this post? Yes No

Read Original: http://feedproxy.google.com/~r/seomoz/~3/hU6SF3FbB_g/whiteboard-friday-dangers-of-nofollow

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From: searchenginewatch.com

Gomez and dotMobi have collaborated on mobile benchmarks, and for the mobile search category, Yahoo! snagged first place overall in March 2009.

There were five categories used to measure. Yahoo! tied for first place in two of them: discoverability and readability. Here’s the five categories and how they’re measured:

• Discoverability—how readily a consumer can find the mobile Web site using different URLs.
• Readiness—how well the mobile Web site renders on popular mobile devices.
• Availability—the percentage of successful transactions or the availability of a Web page.
• Response time—how long each page takes to download and the duration of an entire transaction.
• Consistency—how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

Here are the results:

Related Reading:

Microsoft to Bring Tellme to Windows Mobile Phones

Yahoo! Launches New Mobile Site and iPhone App

MySpace Mobile Application to Support Microsoft Windows Mobile and Silverlight

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/rDQ1ss4DwUw/090430-160023

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From: searchenginewatch.com

With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging:

They also did some fancy pants math to show the correlation between retention and Internet reach:

What do you think of the Nielsen data? Is Twitter ultimately in trouble? Share your thoughts in the comments below.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/RHBwsdT0E7w/090430-153128

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From: searchenginewatch.com

If you’re a numbers, geography or news junkie, then you’ll love a new feature released by Google to its main search engine. It enables searches for public data. Type in population followed by a county and you’ll get data for that. Type in unemployment rate followed by a location and, again, you’ll get data for that. Those data types are available for almost any U.S state or county. Google hopes to make more public data available for such easy searching in the future.

Related Reading:

Google Launches Toolbar Labs; My Location is First Feature

Google Profiles Offer Some Control and Visibility for Name-Based Results

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/OrP4qUq1amU/090430-144532

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From: searchenginewatch.com

Microsoft is bringing Tellme, a voice service it acquired a couple years ago, to Windows Mobile phones. Tellme will enable voice search as well as voice commands for the phones it’s used on.

Here are examples of how you’ll be able to use Tellme:

• Send a text by saying “text” to open a text box, then speak the text message and say “send” to send it to anyone in their contact list
• Initiate a call simply by saying “call” and then the name of anyone in their contact list
• Search the Web with Microsoft Live Search by speaking your request, such as “weather in San Francisco, California,” “pizza in Kansas City,” “movies” or “Mother’s Day gift ideas”

“Because it’s so intuitive, we believe there is a real opportunity for voice to materialize as the leading user interface for the phone,” said Dariusz Packzuski, senior director of consumer services at Tellme. “By bringing voice access to calling, texting and searching, together we reduce ‘menu surfing’ on phones and make the benefits of voice more tangible for everyday needs.”

Microsoft is hoping this is part of the equation to ultimately beat the iPhone. Part of their push with Tellme is to point out that pushing one button and speaking is easier than typing 20 keystrokes.

What do you think of Tellme being rolled out to Windows Mobile phones?

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/tXrjinLJs6g/090430-141123

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From: searchenginewatch.com

In a press release this morning, AOL announced that Jeff Levick will join the company as President, Global Advertising and Strategy.

In this new and expanded role, Levick will be responsible for Platform-A, AOL’s advertising business, as well as developing global revenue strategies. Levick comes to AOL from Google, where he was most recently VP of Industry Development and Marketing, The Americas. He will report directly to AOL Chairman and CEO Tim Armstrong.

As a result of this change, Greg Coleman will be leaving Platform-A, where he has served as President since early February 2009.

Levick will officially join AOL in the coming weeks. At Google, he was responsible for business marketing activities for the Americas as well as sales development and strategy for all of the vertical industries covered by Google’s Americas sales organization. He joined Google in 2001 and has held various executive management positions in the company’s advertising sales organization in both North America and Europe.

Prior to joining Google, Levick served as a corporate attorney with a specialty in mergers and acquisitions at the international law firm of Katten Muchin Rosenman, and held roles at various online ventures in Chicago. He currently serves on the board of directors of Helium.com, the advisory board of the College of Communications at DePaul University, and as a member of the SES advisory board.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/KNBC4SUn2bU/090430-120251

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From: sitepronews.com

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
In this three-part series on How to Optimize for Google we will [...]

Post from: SiteProNews: Webmaster News & Resources

How to Optimize for Google — Part 1 of 3

Read Original: http://www.sitepronews.com/2009/04/30/how-to-optimize-for-google-â€"-part-1-of-3-2/

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From: sitepronews.com

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
In this three-part series on How to Optimize for Google we will [...]

Post from: SiteProNews: Webmaster News & Resources

How to Optimize for Google — Part 1 of 3

Read Original: http://www.sitepronews.com/2009/04/30/how-to-optimize-for-google-â€"-part-1-of-3-2/

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From: sitepronews.com

A good way to market any business is though a Squidoo lens. This site is a social networking site like many others around but this one for me is unique in a way.
You can advertise on this site without the worry of getting penalized for it. Most social networking sites won’t let [...]

Post from: SiteProNews: Webmaster News & Resources

Tips On Generating Traffic With Squidoo

Read Original: http://www.sitepronews.com/2009/04/30/tips-on-generating-traffic-with-squidoo/

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