From: typepad.com

Read Original: http://sethgodin.typepad.com/seths_blog/2009/03/share-of-wallet-share-of-wall-share-of-voice.html

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From: google.com

It came as a shocking news for many when Dennis Woodside was declared as the new Vice President for American Operations. Dennis has been a Google vet for almost five years and is going to replace Tim Armstrong, one of the most loyal Google executives. Tim is going to become the new CEO of AOL.

According to the latest report from CNN Money:

Omid Kordestani, Googles Senior Vice President, Global Sales & Business Development, said he has been impressed by Woodsides combination of entrepreneurialism and operational excellence. He further said that In the five and a half years that Dennis has been at Google (thats over half our companys lifetime) hes brought incredible integrity and entrepreneurialism to everything hes done,

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From: google.com

Matt Cutts was recently asked a question about the position of keywords in the URL and its impact on rankings. In the following video, he tries to answer this question by saying that although, keyword presence in the URL does help but a person shouldn’t get obsessed about it.

In the video, Barry Schwartz asks Matt whether one should go back to their old sites and include keywords in the URLs? In response, Matt says that instead of changing the old URLs it’s better to consider this point when creating a new website.

Barry also asked Matt if all new sites should make sure to have keywords in the URL. For which Matt answered that you need to keep two key points in mind such as content management system and useful keywords.

The questions put up by Barry would definitely help a lot of webmasters while creating websites for their business.

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Tag: Google, Keyword, SEO





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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/Wrs7wkpV3dI/sn-4-20090319MattCuttsOnKeywordsinURLs.html

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From: google.com

Google starts tracking browsers to target ads and is getting to know you a little better in order to send you ads youll more likely like.

Google is starting to gather information about the websites people visit using an individual web browser in order to target ads to their interests.  “Interest-based” advertising was launched Wednesday as a beta test on third-party sites that carry Google ads, as well as the YouTube video site that Google owns.

As the Google Adsense blog explains, this will ensure that ads reach the right audience:

Over the next few months well start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009. Whether the advertisers goal is to drive brand awareness or increase responses to their ads, these capabilities can help expand the success of their campaigns and should increase your earnings as advertiser participation increases.

To develop interest categories, well recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, well add them to the “sports enthusiast” interest category.  Users browsing the web will benefit from the additional relevancy that interest-based ads can provide. And by visiting the new Ads Preferences Manager, users can see what interest categories we think they fall into, or add and remove categories themselves.

This requires a change in the privacy policy that Adsense publishers apply in order to reflect the use of interest-based advertising. Google Advertising Cookie and Privacy Policies explains more including their use of the DoubleClick DART cookie?

The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publishers website and either view or click on an ad, a cookie may be dropped on that end users browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web.

An Adsense publisher must now have a privacy policy that follows the concepts set out by the Network Advertising Initiative, or NAI.  This suggests the following language for data collection of non-personally identifying information:

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Not everyone is sure this is a move in the right direction since Googles Behavioral Ad Beta Scares Publishers Over Contextual Relevancy.

The concern is that Googles contextual relevancy may dwindle down, in exchange for behavioral relevancy. Contextual relevancy is what Google takes pride in, they love to say they have ads that match the exact content of the page. If you are reading about Sony video cameras, Google will show you AdSense ads for Sony video cameras. But possibly now, if you are a sports enthusiast (Google knows this because you visit sports sites) and you are reading an article about video cameras (because you want to buy one for the next game), you may see sports ads and not video camera ads.

Google may well be on the horns of a dilemma here.  Will they be drawn by whichever variant produces most Adsense ad revenues? Or, as they have always insisted, will they try to ensure the best quality Adsense ad experience for the website visitors?  There are clearly many important questions to be resolved around these interest-based Adsense ads before this approach is confirmed as the best option.

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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/0Jxc7JWNNwg/sn-4-20090316AdsenseAdsTargetYou.html

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From: google.com

When word leaked that Microsoft was testing its “Kumo” alternative search engine internally, a company spokesperson told me that there were no plans to re-brand Live Search to Kumo.

So why the effort to create a new Kumo hompage then?

(via)

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From: google.com

Posted by randfish

This past week, as Sarah, Adam, Jeff and I left the office for our Tuesday lunch meeting, they asked me how the Iceland conference went. I believe my exact words were “It was the most fun I’ve had since getting married.” The more I reflect on the experience, the truer it is.

I arrived in Keflavik airport at 6:15am last Thursday morning. I walked outside to take the bus to Reykjavik and was promptly greeted by a frozen wind flinging rain that stung like pebbles against my cheeks. The landscape seemed utterly barren - almost like another planet. As the sun came up while we drove into the city, a violent seascape and miles of mossy, green rocks filled the horizon. I’ve traveled to a lot of places, but never seen anything like it.

At our hotel - Arnarhvoll - in the center of Reykjavik, Pauline Ores, IBM’s senior marketing manager for social media, offered to take me along as she and her daughter Lea explored the Icelandic countryside. Despite being up for 24 hours straight, I knew I needed to power through the day or I’d never get on the right schedule.

A bit punch drunk, I photograph the landscape outside Reykjavik from the car window

We visited geysers, including Geysir, the original spout from which the English word was adopted. We saw a massive waterfall - the giant Gullfoss, and got caught in a foggy snowstorm that gave us less than 20m of visibility on the road. 

The mighty Gullfoss waterfall pushed freezing cold wind & spray onto the overlook

Near the original geyser, “Geysir”, it smells of rotten eggs (from the sulfur)

On our return, we were whisked out to dinner by Kristjan Már Hauksson, the director of Nordic E-Marketing and founder of the RIMC.

The conference itself was exceptional, particularly given the short program and great distance speakers needed to travel. Kristjan managed to pull together some amazing talent, and after experiencing Iceland for myself, it’s easy to see why - everyone should want an excuse to go. Some interesting bits from the conference itself included:

• Sion Portman, Nike’s European marketing manager, had some phenomenal slides about the branding power of their advertisements, particularly leveraging UGC - and user-driven campaigns like Wayne Rooney’s Nutmegging
• Mark Killingley, NFL Europe’s director of online marketing, shared an equally fascinating success around advertisements the NFL built for their Fantasy Football programs - “Pick Me” (note the millions of views). Again, the unexpected virality of it has made them into a use-generated success - so much so that players who weren’t featured are filming and submitting their own clips for the campaign
• Adam Lasnik revealed a site issue I was sure Google had solved - during a site clinic, Anne Kennedy called attention to an Icelandic optician website’s lack of canonicalizing the non-www and www versions. Adam noted that via his tools, he could see that Google was not automatically canonicalizing these two (although they were virtually identical; a slightly older version was on the non-www), and thus they were losing out on link juice and rankings. It was a great reminder to 301 to a canonical version!

However, this show wasn’t just about the content, and in fact, since it was mostly a begginer-level conference, I’ll instead share the experience visually. These photos can’t nearly do the trip justice, but it’s far better than the thousands of words I’d need to describe RIMC and Kristjan’s incredible “Day Money Can’t Buy” the Saturday following the show.

I get a little excited during the morning keynote on how to derive value from multiple Internet marketing channels

Kristjan, Ingvar, Andy, Adam & I on the “Meet the Search Engines” Panel

The crowd listens intently during a presentation

 

Kristjan attempts an American Football toss at a party thrown that evening at the Nordic eMarketing offices (thankfully, he didn’t break any of the large monitors in the room)

Kristjan’s stunningly beautiful wife, a professional singer, serenaded the crowd at the Nordic eMarketing party

The dinners, the conference, the party - these were not all Kristjan had in store. For weeks leading up to RIMC, we’d been receiving emails about the “Day Money Can’t Buy.” It started early - 8am for breakfast, then downstairs, set in cold-weather hiking gear for a day adventuring around Iceland’s natural beauty in massive jeeps.

Haraldur Friðgeirsson (Halli) was our driver, and he gave Geraldine, Anne Kennedy & a day we’ll never forget.

When Halli, our driver, handed me a beer in the car at 11am, I thought he was kidding, but when in Iceland…

While our guides forded the rivers, we crossed via a rickety bridge in the background 

The glacier Eyjafjallajökull covers a volcano (and we had front row seats)

Apparently, we should have eaten a lighter breakfast (note the bridge bending down)

Amazing shards of glacier ice from Eyjafjallajökull

In the volcanic valley, Þórsmörk, nestled between two Icelandic glaciers, we took an hour hike to the top of a tall overlook

After the hike, our hosts prepared a traditional Icelandic BBQ - hot dogs & hamburgers!

Left to Right: Pauline, Lia, Katya, Patricia, Gisli, Andy, Ashley, Richard, Oli, Dan, Paul, Mel, Siôn, Alex, Matt, Geraldine, Rand, Adam, Mark, Ben & Dixon at Þórsmörk

Next, we visted the grand waterfall, Seljalandsfoss, where an indented cave allows you to “walk behind the falls”

Geraldine & I get soaked behind Seljalandsfoss

 

To celebrate life, we drink Icelandic “Black Death” before heading back to Reykjavik

A dramatic snowstorm gives way to sunshine - nearly the first we’d seen on our visit - as we drive back

When we reached the hotel, we had two hours before the relaxing ended and a night on the town began. First, dinner at a tradtional Icelandic restaurants, where we dined on fish salad, tender Icelandic lamb and skyr - a sort of dessert-like yogurt. After dinner, drinks were served and Kristjan thanked us for coming & broke into song.

 

Oli & Kristjan sing a traditional Icelandic folk song as we sip armagnac after the conclusion of dinner

Dixon & Mel follow up the Icelanders with a song to defend England’s honor

Tragically, I have no photo evidence of what followed - the Americans were asked to contribute our own piece. Anne looked at Adam; they looked at Geraldine and I… We panicked, briefly, until Anne stood up and belted out Janis Joplin’s classic, Mercedes Benz. The entire room joined in - it was magical. On the plane flight, we talked about the experience and Geraldine said “I want to be Anne Kennedy.”

From dinner, we went downstairs to the touristy, but fun ice bar, where more Brennivin awaited.

I hoist up my wife for a photo in the glacier-carved ice bar

 

Finally, we ended the night in an Icelandic disco, where Richard Chinn had been invited to DJ. We made it back to the hotel at 1:30am, but heard that many were out until 5am the next morning.

Looking back over this photoset, I’m reminded not just how lucky I am, but how lucky we all are to be in the search marketing industry, where relentless spirit, goodwill and hospitality shine, even in the harshest of climates and even in the darkest of times. Our thanks fo out to Kristjan, Halli, Oli, Gisli and the entire Nordic eMarketing crew. I only wish we could repay the favor in kind.

BTW - Next year’s RIMC should be equally exciting, and if you live in Boston or New York, the flight is only 4.5 hours (shorter than coming to the West coast)!

p.s. Expect blogging from me to be very slow this week, as I’m leaving tomorrow to keynote Australia’s SMX Sydney conference on the subject of SEO for the CEO. From one side of the globe to completely the other!

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Read Original: http://feedproxy.google.com/~r/seomoz/~3/jY3vOb_xSXY/reykjavik-internet-marketing-conference-an-extraordinary-experience

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From: google.com

On twitter-mania and other search engine news.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/i84jExVgiQA/1510-pandia-search-engine-news-wrap-up-march-29.html

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From: google.com

If you find 100 comments on a blog post or 100 reviews of a new book or 100 tweets about you…

and two of them are negative, while 98 are positive…

which ones are you going to read first?

If you’re a human being and you’re telling the truth, the answer is pretty obvious: you want to know which misguided losers had nasty things to say and you want to know what they said. In fact, if we’re being totally truthful, it’s likely you’re going to take what the critics had to say to heart.

That’s a shame. The critics are never going to be happy with you, that’s why they’re critics. You might bore them by doing what they say… but that won’t turn them into fans, it will merely encourage them to go criticize someone else.

It doesn’t matter what Groucho or Elvis or Britney or any other one-name performer does or did… the critics won’t be placated. Changing your act to make them happy is a fool’s game.

Here’s a surprising thought, though. You should ignore your fans as well.

Your fans don’t want you to change, your fans want you to maintain the essence of what you bring them but add a laundry list of features. You fans want lower prices and more contributions, bigger portions and more frequent deliveries.

So, who should you listen to?

Your sneezers.

You should listen to the people who tell the most people about you. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/SPke6snemoU/ignore-your-critics.html

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From: searchenginewatch.com

I just received an email from an old friend about The Christian Science Monitor, which published its final daily print edition yesterday. This prompts me to ask, “Should search engine marketers mourn the death of newspapers or celebrate the new era of online journalism?”

Before I tackle this emotional question, let’s review the facts objectively—as any good journalist would do.

The key words in my first sentence are “daily print.” Or, as John Yemma, the editor of The Christian Science Monitor, wrote yesterday, “As of today, we are shedding print on a daily basis.”

In his Editor’s message about changes at the Monitor, Yemma acknowledged, “To survive in today’s business environment, newspapers everywhere are taking radical steps. Some are decreasing the frequency of print. Some are now Web-only. Some have shut down or surrendered to receivership.”

For example, the Detroit Free Press and the Detroit News announced in December 2008 that both would cut back home delivery to only Thursdays, Fridays and Sundays starting in spring 2009. The Seattle Post-Intelligencer has just gone to a web-only version. And the Rocky Mountain News and Ann Arbor News have shut down completely.

Meanwhile, the Project for Excellence in Journalism has just issued The State of the News Media 2009. As the inverted pyramid style of news requires, the introduction of the annual report on American journalism captures the “gist” of the story: “Some of the numbers are chilling.”

It continues, “Newspaper ad revenues have fallen 23% in the last two years. Some papers are in bankruptcy, and others have lost three-quarters of their value. By our calculations, nearly one out of every five journalists working for newspapers in 2001 is now gone, and 2009 may be the worst year yet.”

So, when Yemma said in his Editor’s message, “Saying goodbye to daily print closes an era,” he was talking about more than the Monitor. He was also addressing the looming death of the newspaper industry.

However, Yemma then turns to this new thought: “But the Monitor itself - the century-old journalistic enterprise chronicling the world’s challenges and progress - is becoming more daily than ever.”

Yemma added, “No longer inked on wood pulp, no longer trucked from printing plants to your mailbox, no longer published only five days a week, the daily Monitor is now a dynamic online newspaper on all days.”

And he concluded, “Two million individuals now engage with us online each month, about 40 times the number that have been subscribing to the print daily. We are linked deeply and extensively across the Internet.”

Before joining the Monitor in July 2008, Yemma oversaw editorial operations of the Boston Globe’s Boston.com website and led the efforts to transform the newsroom from print to multi-media. So, he has the chops to make that statement.

Or, as Yemma put it, “Think of it this way: We are putting on new clothes for a new era, but we are the same Monitor, committed to the same objective we have adhered to since we were launched a century ago.”

And according to Newsknife, The Christian Science Monitor was one of the top six sources in Google News in February 2009, and #1 in terms of most appearances on the home page as a percentage of site total.

So, maybe there is something for search engine marketers to celebrate here.

To paraphrase Stewart Brand, the founder of the Whole Earth Catalog and cofounder of The Well, The Christian Science Monitor is now just bits flying around rather than atoms, but it remains a steady and reliable source of information about the world.

I’ll link to that.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/Wy_7Il6awxM/090328-181359

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From: google.com

If, like us, you travel a lot, you know that the quality of the airline and the services and amenities of the airports make a huge difference. In fact, these are among the things that distinguish a good journey from a bad one. But making the right choice is not easy. After all, you don’t want to gather first hand experiences with all the bad airlines and airports before you learn to avoid them. Luckily, there are people out there that gather these kinds of experiences and use them to review and rank airlines and airports. Per has written a post on some of the best online search sites for this kind of information.

Read Original: http://feedproxy.google.com/~r/pandia/vfbc/~3/ZcGxmMO-SQI/1507-find-the-best-airlines-and-airports.html

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From: searchenginewatch.com

If top NYC public relations firms are smart, they’ll give PR jobs or paid internships to The City College of New York (CCNY) students that I met last week. Why? Because most of these kids know something that most of us don’t and it is crucial to our survival as an industry.

Let me explain.

I played reverse hooky last Wednesday afternoon. I attended school when I didn’t have to.

Professor Philip Ryan invited me to visit his Introduction to Public Relations class at CCNY. He was covering Chapter 13 of Public Relations Strategies and Tactics, (9th Edition) by Dennis L. Wilcox of San Jose State University and Glen T. Cameron of University of Missouri. Published by Allyn & Bacon in February 2008, Chapter 13 is entitled, “New Technologies in Public Relations.”

But, as one of the students in Professor Ryan’s class pointed out, “There’s nothing in our textbook about SEO PR.”

So, I asked for a show of hands. “How many of you use Facebook?” Virturally everyone did. “How many of you use YouTube?” Nearly everyone did. “How many of you use Twitter?” Almost everyone did.

So, I observed, “Well, SEO-PR was founded 2003, Facebook in 2004, YouTube in 2005, and Twitter in 2006. So, just because these new technologies aren’t covered in your textbook doesn’t mean they aren’t fundamentally changing public relations as we know it. I’m speaking at Search Engine Strategies New York this week and these new technologies are all on the agenda along with social media and blogging.”

Another student observed, “When I Googled the term ‘SEO’ you weren’t ranked #1.”

I replied, “Well, that’s not one of my target terms. Now, if you Google the term ‘SEO PR’, you’ll see my firm is ranked #1.”

The student countered, “But that’s the name of your company.”

And I responded, “The term ‘SEO PR’ gets about 320 searches a month. Not bad for a keyword that didn’t exist in 2003. But, if you Google ‘blog outreach’, you’ll also see my firm is currently ranked #1. How many of you think blog outreach is an important part of media relations services, especially with 900,000 blog posts every day?”

Then, I added, “Besides, what I really want you to do is conduct a query at Google News for the term ‘Online Marketing Summit’ and find the optimized press release that we distributed yesterday for ClickZ.”

I think that’s when they started cutting me a little slack.

Then, Professor Ryan asked, “How is contextual marketing changing public relations as we know it?”

I explained, “Contextual advertising is targeted to a Web page based on the page’s content. This means there is the opportunity to create editorial content targeted at the contextual advertising that you want to attract to your news blog or YouTube channel.”

Yes, these were tough questions from sophisticated students and their professor.

Which means these CCNY students are exactly the kind of people that NYC public relations firms need to hire if they are going to survive short-term or thrive long-term.

Yes, they are still acquiring the skill of writing a press release. But they already understand that an optimized press release can get a high ranking in news search engines.

Yes, they are still becoming acquainted with the fundamentals of persuasion and communications theory. But they have already mastered how to make friends on Facebook.

Yes, they are still beginning to recognize how PR relates to other fields of marketing. But they’re already familiar with how to upload YouTube videos.

Yes, they are still learning the key ethical issues affecting the practice of PR. But they’ve developed an appreciation for the acceptable use ofand unacceptable abuse of Twitter.

Unfortunately, most NYC public relations firms won’t give PR jobs or even paid internships to these CCNY students?

Why? Short term, the recession is the primary excuse. But even if there is an opening, most of the job descriptions in the public relations industry were written back in the 20th Century. So, these square pegs won’t fit into the round holes.

For example, is your HR department trying to hire an entry level public relations specialist? Does the job description read: “Prepares and disseminates information regarding an organization through newspapers, periodicals, television and radio and other forms of media. May require a bachelor’s degree in a related area and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Primary job functions do not typically require exercising independent judgment. Works under immediate supervision; typically reports to a supervisor or manager.”

So, don’t blame your HR department if they aren’t looking for someone who can prepare and optimize information regarding an organization through news search engines, Facebook, YouTube and Twitter.

And who is at fault if someone who doesn’t have a bachelor’s degree gets filtered out during the screening process even through they could have brought knowledge of new concepts, practices and procedures to the table?

And ask yourself, honestly, do you want someone who relies on instructions and pre-established guidelines to perform the ever-changing fuctions of the job? Or do you really need someone who doesn’t typically exercise independent judgment in an emerging field that didn’t exist when you went to college?

In other words, are you giving PR jobs to the people you will need in 2009 and the decade after this? Or, is your HR department rearranging the deck chairs on the Titanic?

Now, if I were you, I’d find a way to play reverse hooky at CCNY.

Other “guests” to Professor Ryan’s class have included Garrett Glaser, a corporate communications consultant and former reporter for CNBC, and Rena L. Lewis, the Director of Brand Management, Industries & Marketing, at KPMG, and will include David Grant, President of LVM Group.

And television journalism icon Dan Rather will deliver the Spring 2009 Samuel Rudin Distinguished Visiting Scholars Lecture at The City College of New York on Thursday, April 2. Mr. Rather, who was anchor and managing editor of the CBS Evening News from 1981 to 2005, will speak about “Democracy and the 24-Hour News Cycle.”

This kind of “higher education” doesn’t fit on the normal resume.

That’s why it’s time to overhaul the job screening process at most NYC public relations firms to ensure that you’re giving PR jobs to CCNY students and others like them who are crucial to the survival of the public relations industry.

But, hey, what do I know? I’m not even mentioned in the college textbooks.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/WiaqbujM-tQ/090328-120748

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From: google.com

If you make something remarkable, that’s because there’s something to talk about.

But often, if you’ve created something worth talking about, it’s something that hasn’t been done before. Which means it needs a name.

So name it.

That extra sharp point on the top of your new rock climbing shoe? It’s a baxter.

That service you get at the spa after your massage is over? Oh, you mean the baxter!

That free course in between the main course and dessert? Right… the baxter.

Sorry, “baxter” is already taken. It’s my name for that new thing you invented that’s worth talking about. You’ll need to find a new word to that people can use to describe your baxter.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/2-dcpmOUDHY/wheres-the-baxter.html

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From: searchenginewatch.com

Visual search engine Searchme has added a Twitter button that helps users Tweet the search results they’ve come across. Once you’ve conducted your search, simply click the button. You’ll be taken to the Twitter homepage where a Tweet is already prepared for you. Tweak as needed or go ahead and update. Check it out…

Related Reading:

SearchMe Launches Search Advertising Beta

Searchme Adds Media Search and Visual Bookmarking

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/XB0XwAC8B6Y/090327-135506

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From: searchenginewatch.com

Google Maps has a feature called “My Maps” where users can create custom maps marking points of interest. Users can set them as private or as public and share them. Until now, the complete maps didn’t show up in the results.

That’s changing, however, as Google rolls out the ability to view these complete maps by including them in the search results. Google made several suggestions of search terms to try as an example. When I click on the link from the Google LatLong blog, it works.

When I search the term on my own, I don’t get the results. It’s still relying too heavily on my current location.

Related Reading:

Google Enables Driving Directions on Map Maker

16 Map Maker Countries Added to Google Maps

Google Maps Adds More Cities to Transit Layer and Full Schedule

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/t23PhLM0ukM/090327-132724

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From: searchenginewatch.com

Mobile advertising network AdMob is testing automatic pricing adjustments which they will make their customers’ jobs easier. The idea is that automatic pricing will help lower maximum Cost-Per-Click (CPC) bids and reward publishers that deliver higher value clicks.

AdMob says take into account the following during the test:

• Advertiser bid
• Competition across the network
• The type of site on which the ad was served
• Value of an ad impression to advertisers

If their attempt at weeding out inefficiencies is productive, it will be a good thing. While “>AdMob is great at getting ads out and clicked on, the value of those clicks remains questionable.

Many have used AdMob ads for iPhone advertising, but it’s all too easy to accidentally click on the ads when, say, playing a game. It’s not click fraud but it’s not a legitimate click either.

Kudos to AdMob for working on the problem and we’ll watch the space closely to see what develops.

Related Reading:

AdMob Lowers Minimum Bid Prices for Geo-Targeted, Non ‘Big-4’ Carrier Ads

AdMob Launches Offering for Android Applications

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/8Gl686ApEYg/090327-120341

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