From: sitepronews.com

When you’re marketing your website, you’ll soon discover that you’re doing lots of writing. You’re probably doing article marketing (which is a great way to build long term traffic to your website), you might have a blog, and you also might be participating in any number of social media outlets.
Content is what makes the web [...]

Post from: SiteProNews: Webmaster News & Resources

Article Marketing: 3 Ways To Turn Your Articles Into Marketing Multi-Taskers

Read Original: http://www.sitepronews.com/2009/02/02/article-marketing-3-ways-to-turn-your-articles-into-marketing-multi-taskers/

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From: sitepronews.com

One Page, One Subject.
Building a new website and looking for a good search engine results ranking is getting to be a major challenge, now that most subjects you can possibly think of are covered by a variety of pages. All the major subjects such as travel, sport, news and sales are covered by millions of [...]

Post from: SiteProNews: Webmaster News & Resources

Search Engines and The Art of Niche Marketing

Read Original: http://www.sitepronews.com/2009/02/02/search-engines-and-the-art-of-niche-marketing/

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From: sitepronews.com

It is a well known fact that the key to successful online marketing comes from building a well targeted and responsive opt-in email list. This is mainly because your online marketing success comes from building relationships with a large subscriber base, but just how do you go about doing this?
An opt-in list is when you [...]

Post from: SiteProNews: Webmaster News & Resources

List Building - 10 Super Fast Ways to Build Your Opt-in List

Read Original: http://www.sitepronews.com/2009/02/02/list-building-10-super-fast-ways-to-build-your-opt-in-list/

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From: searchenginewatch.com

Over the weekend, the blogosphere, journalists and Twitterers were all a-flutter over a Google glitch. It seems for an hour on Saturday morning, every site in the Google results were labeled with “This site may harm your computer.”

Yes, that’s right. Google made a mistake. And you know what? The earth still rotated on its axis and the apocalypse did not happen (except for a little bit at last night’s Superbowl).

My dad had a saying about technology: “Computers are only as smart as the people who run them.”

You see, I’m not sure if you’re aware, but Google is staffed by imperfect humans and not some advanced robot-human-alien hybrid that can do no wrong, despite their “Do no evil” mantra.

So move along people, there’s nothing to see here. At least, not anymore since they quickly fixed that buzz-creating glitch.

Related Reading:

Google Trends KO’d - Up Off the Mat After 15 Hours

Google Hack Gets At Personal Data

Google and the Site: Command Glitch

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/529844699/090202-111256

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From: google.com

What do you do when the deadline looms?

I often hear blowhards on the radio, wrecking the entire interview because they don’t know how to call it quits when the host tells them they have thirty seconds to wrap up. They try to say one more thing, one more thing, one more thing and they get hung up on and the message is lost.

I often hear presenters who always manage to need just two more minutes than the time allows. So, instead of exiting gracefully when there’s ten seconds left on the clock, they either steal time from the next person or try to rush through six slides and their conclusion.

What a waste.

Do you save the most important part of the meeting for the end, when everyone is already standing?

Plan for the end.

Expect that the amount of time you’ve got is going to be the amount of time you’ve got. And then use a little less.

No one ever leaves a speech or a eulogy or a presentation saying, “I wish it was longer.”

If the Groundhog understood this, winter would be a lot shorter.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/M93mhHUKtIY/im-sorry-were-out-of-time.html

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From: searchenginewatch.com

Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. In today’s SEM agency issues column, “Is Your Landing Page Relevant?,” William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader.

» Full story

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/529833585/090202-000003

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From: searchenginewatch.com

The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today’s SEM 101 column, “Link Building 101, Part 1,” Ron Jones suggests using the same concept and applying it to your internal linking structure.

» Full story

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/529833586/090202-000001

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From: feedburner.com

Google Analytics has come up with an update on the code snippet that is placed on websites. The update is done to fix the rare display of a JavaScript message that was usually noticed by the users to sites using Google Analytics.

But why was it changed?

Adding the try and catch to the snippet removes the possibility that your visitor sees a JavaScript message that doesn’t apply to her. It’s a fairly rare occurrence because messages like these (frequently in the form of an alert box) can only appear if JavaScript messaging has been enabled on the browser. Most browsers have JavaScript messaging turned off by default, but sometimes people unintentionally turn it on. For those visitors who have enabled messaging, the try and catch will have the effect of halting any messages from the Google Analytics tracking code snippet.

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? “https://ssl.” : “http://www.");
[removed](unescape("[removed][removed]"));
</script>

<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-50020-1");
pageTracker._trackPageview();
} catch(err) {}
</script>

You just need to log into your Google Analytics account to access your account-specific code snippet.

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Tag: Google, Javascript, SEO





Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -

Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/517791506/sn-4-20090120RareJavascriptMessageFixedbyGoogle.html

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From: feedburner.com

On Saturday Google listed all sites in its database as potential distributors of malware and spyware. For 40 minutes every listing brought up a warning and a click on the search result brought you to yet another warning page. The message was that “This site may harm your computer”.

Read Original: http://feeds.feedburner.com/~r/pandia/vfbc/~3/529010956/1209-the-day-google-banned-the-web.html

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From: feedburner.com

Posted by randfish

One of the areas we rarely touch on here at SEOmoz is how to use your offline, general business assets for SEO. Today I want to tackle that along with the seemingly unrelated subject of watching historical progress. At the end of this excercise, I think you’ll see why these two tie together so nicely.

Leveraging Business Assets for SEO

Chances are, your company/organization has a lot of valuable commodities beyond your website that can be put to good use to improve the quality and quantity of traffic you receive through search engine optimization efforts. These might include things like:

Other Domains You Own/Control

If you have multiple domains, I’ve talked just this past week about how to use those intelligently, but the major items I’d think about are:

1. Can you 301 redirect some of those sites back to a subfolder on your main site for additional benefit?
2. Do you own exact keyword match domain names that would make for effective microsites?
3. If you’re maintaining those sites separately, are you linking between them intelligently?

If any of those produce valuable strategies, pursue them - remember that it’s often far easier to optimize what you’re already doing than to develop entirely new strategies, content & processes. Particularly on the link building side, this is some of the lowest hanging fruit around.

Partnerships On & Off the Web

Partnerships can be leveraged in similar ways, particularly on the link front. If you have business partners that you supply or work with (or from whom you receive service), chances are good that you can set up link strategies between their sites and yours. While reciprocal linking carries a bit of a bad reputation, there is nothing wrong with building a “partners,” “clients,” “suppliers,” or “recommended” list on your site or requesting that your organizational brethren do likewise for you.

Content or Data You’ve Never Put Online (or never made accessible)

Many times when we work with companies, we find a distinct lack of awareness around moving content from offline to the web. Yes! Those hundreds of lengthy articles you published when you were shipping a print publication via the mail are a great fit for you website archives. Yes! You should take all your email newsletters and make them accessible on your site. Yes! If you have unique data sets or written material, you should apply it to relevant pages on your site (or consider building out if nothing yet exists).

Customers Who’ve Had a Positive Experience

Customers, as I’ve mentioned in the “headsmacking” past, are a terrific resource for earning links, but did you also know they can write? Yes, it’s true! Your customers & website visitors may be valuable converts to the new-fangled “user-generated-content” phenomenon sweeping the web. Seriously, if you’ve got UGC options and see value in the content your users produce, don’t forget to reach out to customers, visitors and email lists for both links & content opportunities.

Your Fans

This principle applies equally to generic enthusiasts of your work. For many businesses that operate offline, or work in entertainment, hard goods or any consumer services, chances are good that if your business is worth its salt, you’ve got people who’ve used your products or services and would love to share their experience. Make video games? Reach out to your raving fans. Written a book? Mobilize your literary hordes on the web. Organize events? Collect attendees online. Like customers, fans are terrific resources for link acquisition, content creation, positive testimonials & social media marketing (to help spread the word).

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Assessing Historical Progress

 

Equally important in web marketing & SEO campaigns is historical tracking. I’m not referring to classic web visitor or search analytics, but rather, the tracking of macro web development & website upgrades over the life of your online presence.

Why Having a Timeline of Website Changes is Important

It’s late on a Tuesday and you’re in a marketing meeting with the executive team. Four-and-a-half months ago, an interesting trend materialized where your site started consistently increasing search traffic from Live.com month over month. At first, it looked like a blip, but now, you’re pretty sure that this is something real. Your boss wants to know - what did we do right? And you can only answer - uh, probably something?

If you’re not keeping a timeline (which could be as simple as an online spreadsheet or as complex as a professional project management visual flowchart), you’re in trouble. Sure, you can see which instantaneous reactions to content developed, links acquired or dev changes made have an impact, but there’s obscured visibility into what technical modifications to the website might have altered the course of search traffic, either positive or negatively. If you can’t map changes, both those intended to influence SEO and those for which SEO wasn’t even a consideration, you’ll be optimizing blind and could miss powerful signals that could help dictate your strategy going forward.

Types of Site Changes that Can Affect SEO

So what are these changes you should be tracking on a regular basis? I like to have, at the least:

• Content areas/features/options added to the site (this could be anything from a new blog to a new categorization system)
• Modifications to URL structures
• New partnerships that either send links or require them (meaning your site is earning new links, or linking out to new places)
• Changes to navigation/menu systems (moving links aroundon pages, creating new link systems, etc.)
• Any redirects, either to or from the site
• Upticks in usage/traffic and the source (for example, if you get mentioned in the press and receive an influx of traffic)

When you track these items, you can create an accurate storyline to help discover causes and effects that relate to SEO. If, for example, you’ve seen a spike in traffic from Yahoo! that started 4-5 days after you switched from menu links in the footer to the header, you could make some smart hypotheses to help explain it. Without that tracking, it could be months before you noticed the surge in an analytics audit and there’d be no way to trace back to the responsible modification. Your design team might later choose to switch back to footer links, your traffic falls, and no record exists to help clear up the temporary positive impact.

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Combining Business Assets & Historical Data to conduct SEO/Website SWOT Analysis

A classic staple of business school is the SWOT analysis - identifying strengths, weaknesses, opportunities and threats faced by a business or project. By combining data from your business asset assessment and the historical tracking data (and visitor analytics), you can employ some very compelling analyses of these four foodgroups of the business world.

Identifying strengths is typically one of the easier objectives:

• What sources of traffic are working well for your site/business?
• Which projects/properties/partnerships are driving positive momentum towards traffic/revenue goals?
• Which of your content sections/types produces high traffic & ROI?
• What changes have you made historically that produced significant value?

Sourcing out the weaknesses can be tougher (and takes more intellectual honesty and courage):

• What content is currently sending low levels of search/visitor traffic?
• Which changes that were intended to produce positive results have shown little/no value?
• Which traffic sources are underforming or underdelivering?
• What projects/properties/partnerships are being leveraged poorly?

Parsing opportunities requires a combination of strength & weakness analysis. You want to find areas that are doing well, but have room to expand as well as those that have yet to be explored:

• What brainstormed, but undeveloped or untested projects/ideas can have a significant, positive impact?
• What traffic sources that currently send good quality traffic could be expanded to provide more value?
• What areas of weakness have direct paths to recovery?
• Which website changes have had positive results? Can these be applied to other areas or applied more rigorously for increased benefit?
• What new markets or new content areas are potentially viable/valuable for expansion?
• What sources of new content/new links have yet to bet tapped?

Determing threats can be the most challenging item of all. You’ll need to combine creative thinking with an honest assessment of your weaknesses, competitors’ strengths and consider the possibilities of macro-events that could shape your website/company’s future:

• In your areas of weakness, which players in your market (or other, similar markets) are strong? How have they accomplished this?
• What shifts in human behavior, web usage or market conditions could dramatically impact your business/site? (At SEOmoz, we might think about this from a “what if people stopped searching and instead, navigated the web in different ways” perspective. It’s a bit pie in the sky, but it can make a big difference when, say, Expedia destroys the travel agency business or Craigslist makes classifieds obsolete.)
• Which competitors have had the most success in your arena? How have they accomplished this? Where does it intersect with your business/customers?
• Are there any startups in similar businesses who have had massive success in a particular arena that could be dangerous to your business if it were replicated in your vertical/market?

Conducting SWOT analysis from a web marketing and SEO perspective is certainly one of the most valuable first steps you can make as an organization poised to expend resources. If you haven’t taken the time to analyze from these bird’s-eye-view perspectives, you might end up like a great runner who’s simply gone off the course - sure, you’ll finish fast, but where will it take you?

This hasn’t been my most accessible post, but I hope these higher level business + SEO piecse of advice can make a difference in your organization beyond simply optimizing for keywords and earning rankings. As always, I’d love your feedback, and I expect there are plenty of areas where my thinking isn’t thorough.

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Read Original: http://feeds.feedburner.com/~r/seomoz/~3/529209275/business-assets-historical-tracking-serious-value

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