From: google.com

When a restaurant goes from a la carte to either a buffet or a prix fixe meal, it is able to find a new class of customers.

Could a law firm charge by the project? When I incorporated Yoyodyne, a fancy firm charged us a fix rate.

Netflix went from charging by the rental to charging by the month.

We use tolls to charge people who drive over bridges more than other folks. We don’t hesitate to charge people ordering steak more than people ordering pasta in a restaurant. Could the library charge frequent readers more? What about insurance companies charging more to young families (more likely to have a baby).

Ski areas have a huge fixed cost base (land, grooming, etc.) so they get greedy, sell too many lift tickets and the lines get long. Fixed pricing encourages people to ski a lot, at peak times. What if only cost $3 to get on the mountain, plus a small charge for each lift ride and a premium price for popular lifts at popular times? The technology is already there, the only reason not to try it is momentum.

If you’re a copywriter or masseuse or other sort of freelancer, how many retainer clients do you need to relax and spend more time on the work, less on the billing/looking part? What happens when an artist does this?

Why don’t airlines experiment with auctioning of seats, baseball card style? You could buy the rights to a seat for $200 (speculating, if you like) and then try to sell it off as the flight time get closer--it’s not hard to imagine an easy to use website for these transactions. The seat might change hands a dozen times, earning the airline a processing fee each time, and enriching those that want to start trading this expiring commodity. Sports teams are already trying to figure out how to make this work.

Changing your pricing changes your story.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/e26-yITAV4I/change-your-pri.html

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From: searchenginewatch.com

Though the possibility of Microsoft laying off 15,000 employees this month is getting some attention, it is definitely in the heavy rumor category, as Ars Technica reports.

We will not have long to see if it is real as the sack by date is January 15, a week before the company’s earning report, Ars Technica noted.

The 15,000 possible Microsoft unemployed represents about 17% of the global company’s work force. Fudzilla, one of the two sources for the report, has misreported possible actions by Microsoft in the past.

The rumor suggests a large number will come from MSN which includes their search space - so could be a waving of a surrender flag in the search traffic competition.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/500222861/090101-091453

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From: feedburner.com

Pandia Wishes You a Happy New Year! (…and gives you a few of the recent search engine headlines from around the web): 5 (More) Search Tools You May Not Know … But Should
How would you like to track hot news geographically? Or see where social conversations are happening on a map? (SE Land Dec 29 2008) Predictions [...]

Read Original: http://feeds.feedburner.com/~r/pandia/vfbc/~3/500209027/1085-search-engine-wrap-up-january-1st-2009.html

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From: searchenginewatch.com

Add treasure hunting and new car previews to the list of benefits from using Google Maps.

A court case in Texas about access to a possible $3 billion treasure has included Google Maps as a source of the treasure hunters research. “Nathan Smith testified Tuesday that he not only used Google Earth to spot buried treasure in South Texas but he also checks updated images to monitor whether anyone else is snooping around the possible loot,” the Houston Chronicle reported.

Another story, shows the Google satellites have been busy, in this case capturing pictures of the new porsches being road tested, according to the Sydney Morning Herald.

In the past Google Earth has captured all sorts of bizarre pictures from people urinating on the side of the road to sunbathing naked. But using it for treasure hunting is one that may have others scanning through the Google results.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/500207917/090101-083621

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From: searchenginewatch.com

Call it a late Christmas gift or a New Year’s present, but Matt Cutts confirmed the recent Google toolbar PR on Twitter the other night.

His tweet can be seen here. While you are there you might as well start following him for any other short sentenced pearls of wisdom.

Loren Baker over at Search Engine Journal gave some more details of the update. Hopefully your site got some lift from it. But as Loren points out the toolbar is not a truly accurate measure of PR.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/500201283/090101-080837

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