From: feedburner.com

Google has now made one big step forward in its initiative to have out-of-print books online. Tuesday, Judge John Sprizzo approved a lawsuit settlement between Google and numerous authors and publishers to the tune of $125 million. This money will be placed in a fund to go to copyright holders and will allow Google the rights to placing out-of-print material online.

This lawsuit has been going on now for a few years and Google is undoubtedly glad to see an end to it. This could see Google becoming one of the biggest out of print book retailers around. Any revenue received by Google from its print services will be split 37 / 63 between Google and its publishers “ the publishers getting the lions share.

Once fully operational, Google print will make it easy for users world wide to access a vast amount of difficult to find information “ as Sergey Brin noted, “It’s a real win-win for all of us, the real victors are the readers.”

More information on the settlement can be found over at Google.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/463930544/sn-4-20081124SettlementonGoogleBookSearch.html

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From: feedburner.com

Google’s initial November changes had everyone worried to say the least. At the start of the month there were many scary changes in Google’s SERPs and, as was acknowledged by Matt Cutts of Google on a thread at WebmasterWorld, this was caused by a bug of some form. Fortunately, Google soon made the requisite updates and the problem was settled for the time being.

However, Google has again made some changes to it’s Search in the middle of the month. The following are some of the changes noticed and reported at Webmaster World lately:

• The yo-yo effect or at least symptoms of the same is being experienced by some
• Google is apparently giving more weight to the meta-description tags and H2 tags
• The site command is apparently showing a higher number of pages then they had been showing in the past.
• Some have reported pages being dropped out of Google
• Google is apparently mixing up caches
• A reasonable increase in the 404 errors in the Webmaster tools

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/460798293/sn-4-20081121GoogleSERPUpdate.html

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From: feedburner.com

The Shanghaiist reports:

With political arrows still being shot back and forth between Beijing and Dharamsala -home of the exiled current Dalai Lama-, China has been panning out its efforts to win the propaganda battle over Tibet (...)

Lately weve been observing lots of Google ads pointing to the China Tibet Information Center appearing in places like Youtube ... and even our Google Reader. Given the massive reach of Googles self-serve contextual ads, this means anytime youre viewing something related to China or more specifically Tibet anywhere on the web, that ad may appear, pointing you to http://eng.tibet.cn/ where Chinas version of the Tibet story is presented. Youd think these state behemoths are totally clueless when it comes to the Internet, but clearly these guys know their stuffComments



Tag: Google, Advertising, SEO





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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/459620271/sn-4-20081120GoogleAdvertisingViewsonTibet.html

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From: feedburner.com

As we had notified you earlier, Google has added the option of voice search to Google Mobile Applications for the iPhone. It’s extremely easy to use and ideal for emergency situations. Once the application is running, all you have to do is hold the iPhone to your ear, wait till you hear a beep and then say out loud whatever you are looking for. As quoted by Google, you will get results ranging from ‘official arm wrestling rules’ to ‘fennel bulbs.’ The voice search is enabled by default only for the U.S English users.

The following addition is clearly in tune with Google’s major advancements in making search faster and easier. Moreover, when you are on local searches, the application automatically uses your location to make the results even more relevant to you.

The application enhancement is ideal for urgent scenarios, say you are in an unknown location and looking for something like a local pharmacy, then this application can help you a long way.

This Youtube video is likely to clear out a thing or two:

<iframe class="embeddedvideo" src="http://www.youtube.com/v/uZapF6fqz8M&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1" type="application/x-shockwave-flash" width="400" height="344"></p>

In order to obtain the latest Google Mobile Application for iPhone one has to go to the ‘Application Store’ option on the iPhone and search for ‘Google Mobile Application.’ You could go Google’s Mobile Blog section to obtain more information on the latest developments in Google Mobile.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/458430737/sn-4-20081119VoiceSearchforiPhone.html

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From: feedburner.com

Recently on 10th Of November, Googler Matt Cutt twittered that he now has Sitelinks under his domain for a search on -Matt Cutts-.

But I am thinking that why did it take him so long to get Sitelinks for his domain when it is such an authoritative source? May be his content was placed on a sub-directory. Currently, much of his content is on www.mattcutts.com/blog/, rather than www.mattcutts.com. It seems that Google is showing Sitelinks for some Sub-Directories.

A lot of discussions has been going on at the Webmaster World Thread. People are noticing that the above mentioned one is not the only query returning a sub directory listed with Sitelinks, shown by Google.

I’ll show you that others work, such as:

iphone:

Apple:

MacBook Pro:

The whole thing points to one direction: That you can have different Sitelinks for different queries, if your site is authoritative enough.

Forum discussion at WebmasterWorld.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/457223344/sn-4-20081118GoogleSomeSubDirectorieswithSitelinks.html

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From: feedburner.com

A lot was talked about at PubCon .

One of the most important things that was discussed at the event was that the search engines will not defend ylou much, if your trademark utilizes a generic term.

Microsoft provides a very good insight on the trademark policies on the AdCenter blog.

Have a look:

Is the term in question a dictionary term?
For example, if I own a window washing company and Im bidding on terms having to do with windows, doing so does not put me in violation of Microsofts trademark for their operating systems.

If youve gone through this checklist and still believe that your competitor is violating your trademark rights, there are steps you can take to let us know about it and have your concerns addressed. Start by visiting the Trademark Concern Page and review the Notes section for additional information on steps you should take before taking action. On that page you will find links to submit your trademark concern either online or by mail.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/456039220/sn-4-20081117HintsofCompetitiveBiddingwithAdCenter.html

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From: feedburner.com

Enquisite, Inc., announced today the signing of agency partnership agreements with two of the nation’s most respected marketing agencies.

The agencies now in partnership with Enquisite include ZAAZ, a full-service interactive agency, and Netconcepts, the leading provider of natural search marketing solutions. The alliances will allow Enquisite’s solutions, including search analytics platform Enquisite Pro and click auditing solution PPC Assurance, to be offered to each agency’s clients.

“The fact that the industry’s top agencies have acknowledged the need for a search-focused analytics application"and adopted Enquisite as their search analytics solution of choice"is a testament to the timeliness and validity of our offerings,” said Sylvie Moreau, Vice President of Sales at Enquisite. “We feel confident that these agencies and their world-renowned clients will benefit from the heightened sense of visitor understanding, increased conversions, and time/cost savings that Enquisite provides.”

ZAAZ Calls Enquisite An Important Partner

As the largest web analytics consultancy in the world, we are focused on helping clients select the best analytics solutions to match their specific business needs, said Rich Devine, Director of Search at ZAAZ. Enquisite is an important partner because search is such a critical driver of qualified traffic and site performance.

While we remain vendor agnostic, we see Enquisite solutions offering a unique and deep level of actionable insight into search performance and opportunities for optimization. We anticipate that clients would find value from Enquisite as a supplemental, search analytics overlay to their existing web analytics platform, Devine concluded.

“At Netconcepts we’re all about data-driven decision-making as it relates to SEO, and with Enquisite we gain additional insight into each client’s natural search marketing channel,” said Stephan Spencer, Netconcepts’ President. “We selected Enquisite because it exposes opportunities in the search/buy cycle that we can then tap through optimizations applied via our GravityStream natural search technology platform.”

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/452950151/sn-4-20081114EnquisiteZaazandNetconcepts.html

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From: feedburner.com

Google has launched an entirely new version of Google for the users of iPhone 2.x.

This new version seems to be an astounding one and the search results are fitting within the iPhones mobile Safari browser. The search results are are also equipped with the Get Directions link to the Maps app. and a clickable phone number.

Results are formatted to be neatly displayed on the mobile screen, so there’s no need to scroll side to side. Local search results now include easier-to-press “Get Directions” and click-to-call links. Maps are shown by default in the case of a single listing or accessible by the “Show map” link for multiple listings. For those of you wanting to access the classic desktop search results format, it’s only a click away, with the “Classic” link near the bottom of each page. -Google

Here is a video from Google on the topic

<iframe class="embeddedvideo" src="http://www.youtube.com/v/ARiwhbeyXFM&hl=en&fs=1" type="application/x-shockwave-flash" width="400" height="344"></p>

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/451983634/sn-4-20081113iPhoneHasNewGoogleResultsPages.html

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From: sitepronews.com

I often read debates on forums about whether you should have just a blog or just an ezine, with questions like,
“I currently publish an ezine and a blog, but I’m thinking of dropping the ezine and going with just the blog.”
My answer… you need both!
And here’s why:
Creating a blog post is much easier to do [...]

Read Original: http://www.sitepronews.com/2008/11/28/ezine-vs-blog-making-the-right-choice-for-your-solo-service-business/

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From: sitepronews.com

PERHAPS, EVEN IF YOUR BRAND preference is Advil, you spent the early part of the week mired in the Motrin controversy. If not, I’ll recap, and then we can turn to my big question of the day.
So, Motrin releases an ad online, that puts the “me” back in Mom-my by explaining, [...]

Read Original: http://www.sitepronews.com/2008/11/28/social-media-and-the-motrin-controversy-or-will-social-media-kill-advertising-creativity/

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From: linkbuildingbestpractices.com

The decision to consider WordPress as a platform for the entire new site came almost as a no brainer.  It’s the most popular blogging platform on the web and quickly becoming the #1 choice for websites.  If you are not that familiar with WorPress here are the strong points you should be aware of: You can’t [...]

Read Original: http://www.linkbuildingbestpractices.com/business/vertical-measures-website-move-update-blog-integration-part2/

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From: google.com

IWantSandy is folding, as are a number of web companies. So is that restaurant you loved down the street. Users are outraged. Outraged!

When you find a service or establishment or product that gives you joy, it’s tempting to keep it to yourself. Perhaps it’s uncomfortable to recommend it to a friend (after all, you might seem silly) and even more uncomfortable to recommend it to a stranger (after all, you might seem like a shill).

Plenty of people hesitate before spreading the word about a political candidate or a business or a medical device. We’re worried that we’ll look silly, or that the place will end up being too crowded and now we won’t be able to get in. Or perhaps we’re concerned about losing our uniqueness…

Anyway, the outcry that accompanies the closing of one of these businesses should be enough to remind you that your hesitation has a cost.

It’s simple, I think. In a world where consumers have so much power, we now have two responsibilities:

• If you don’t like what an organization stands for, work actively to spread the word and force them to change

and

• If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business.

We get what we promote.

Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/x5fssyPYSaM/dont-know-what.html

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From: feedburner.com

Google
October: 61.2%
September: 59.7%
Change: +1.5

January 2008: 56.9%
Change: +4.3

Yahoo
October: 16.9%
September: 18.1%
Change: -1.2

January 2008: 19.0%
Change: -2.1

MSN
October: 11.4%
September: 11.8%
Change: -0.4

January 2008: 12.1%
Change: -0.7

ASK
October: 2.3%
September: 2.2%
Change: +0.1

January 2008: 2.4%
Change: -0.1

AOL
October: 4.3%
September: 4.1%
Change: +0.2

January 2008: 4.7%
Change: -0.4

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/466237144/sn-4-20081126NielsenOnlineOctoberSearchEngineMarketShare.html

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From: feedburner.com

Omniture SiteCatalyst customers will now be able to access their data from their Google Android phone, according to Manoj Jasra of Web Analytics World. SiteCatalyst becomes the first analytics application available on the Android Market.

In an interview with Matthew Langie, Senior Director of Product Marketing for Omniture, Matthew said:

Our goal is to provide marketers with the leading web analytics found in SiteCatalyst on their mobile devices such as the Google Android phone so they can make decisions on the go to remain competitive.

Omniture customers will be able to access their dashboards, bookmarks and SiteCatalyst reports up-to-the-minute with this Android application. The announcement comes after Omniture provided a similar application for the iPhone in October.

Having this type of information on your mobile phone will be extremely beneficial to all of us who are frequently traveling, and need to be able to make critical business decisions wherever we are. It will be interesting to see if other analytics vendors offer a similar service.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/465070385/sn-4-20081125OmnitureAnalyticsAndroidPhonesOhMy.html

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From: feedburner.com

Google has now made one big step forward in its initiative to have out-of-print books online. Tuesday, Judge John Sprizzo approved a lawsuit settlement between Google and numerous authors and publishers to the tune of $125 million. This money will be placed in a fund to go to copyright holders and will allow Google the rights to placing out-of-print material online.

This lawsuit has been going on now for a few years and Google is undoubtedly glad to see an end to it. This could see Google becoming one of the biggest out of print book retailers around. Any revenue received by Google from its print services will be split 37 / 63 between Google and its publishers “ the publishers getting the lions share.

Once fully operational, Google print will make it easy for users world wide to access a vast amount of difficult to find information “ as Sergey Brin noted, “It’s a real win-win for all of us, the real victors are the readers.”

More information on the settlement can be found over at Google.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/463930544/sn-4-20081124SettlementonGoogleBookSearch.html

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