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/// Posted by Alexandre Brabant on Friday, October 31, 2008

The same cigarette as me

From: feedburner.com

“He can’t be a man because he doesn’t smoke [syncopated pause] the same cigarette as me.”

When your product becomes the badge for a tribe, you sell a lot of products. The Stones don’t mean “a man” in the sense of a homo sapien. They mean “a man” in sense of “someone worthy of my respect.” Not in my tribe, not worth it…

Brooks Brothers was the badge for a generation of grey-suited men. Che t-shirts are the badge for a cadre of activists. The Allen & Co. retreat is the badge for a tiny cabal of media titans.

It’s not easy to become the badge, but it’s a worthy destination.

Key truth: you can’t be the badge for everyone. In order for the tribe to exist, it must have insiders. And you can’t have insiders without outsiders.



Read Original: http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/438940179/the-same-cigare.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

AdWords Opens Bidding on “Beer and Champagne”

From: feedburner.com



It’s raining Beer and Champagne all over! Google has now opened up the restrictions for alcohol. Earlier, the only alcoholic terms that could be used in bidding were wine related terms.

According to Gonzo SEO

Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a Non-Family Safe status.

For information on how the family status of an ad may affect, please visit Google Adwords Support

Google AdWords Opens Bidding on Beer & Champagne

As far as the hard liqueurs are concerned, one can not bid on those terms. According to Google, Hard alcohol and liqueurs are considered Restricted Products and therefore cannot be promoted in ad text or be the purpose of your site (occupying a significant portion of your site).

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/438039094/sn-4-20081031AdWordsOpensBiddingonBeerChampagne.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Google Adwords Encourages Voters

From: feedburner.com



http://newsletter.blizzardinternet.com/wp-content/uploads/2006/10/google.jpg

When you log into your Google Adwords account, Google has a surprise for you, a note that says:

Vote on November 4th Democracy works best when we all participate. Please take time to vote on Election Day. Googles 2008 Voter Info Map can help you find your local polling place. Find your local polling place.

We found it particularly amusing that Google is messaging users via their AdWords accounts, but its still kinda cool. Just a tidbit for you to nibble on today:)

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/437014860/sn-4-20081030GoogleAdwordsEncouragesVoters.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Microsoft AdCenter Updated With New Features!

From: feedburner.com



Microsoft adCenter has released a slew of updates for the fall and the features include:

Microsoft AdCenter Updated With Features
  • Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
  • Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
  • User Management: if previously you were only able to have one user, now you can create multiple account users
  • Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

Here are some of the Blog posts:

Over the weekend, we upgraded the adCenter interface and added new features to help make managing your adCenter campaigns easier. Several of these features were requested right here in the community, so we want to thank you for your feedback. - Carolyn Miller “ MSFT

The Microsoft adCenter Fall Upgrade is now available in the adCenter API Production environment. We’ve been listening to your feedback, requests, and ideas for new adCenter API features, and throughout this year we’ve made significant progress in several key areas. Now, the adCenter Fall Upgrade brings you even more. - Chris Norred - MSFT

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/435968640/sn-4-20081029MicrosoftAdCenterUpdatedWithNewFeatures.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Google Earth for iPhone

From: feedburner.com



Google announced that their Google Earth satellite pics program is now available for the iPhone too, and can be found in the iTunes App Store. On a side-note, while watching Googles promotional video for this on YouTube, I noticed an example of a YouTube in-video ad.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/434839894/sn-4-20081028GoogleEarthforiPhone.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

New Google Analytics Segmentation

From: feedburner.com



Im using the new GA segmentation, and all I can say is WOW. This is going to blow you away. Prepare to see your data in a whole different light. Previously youd be looking at enterprise-grade analytics to get into this level of data manipulation, so this is going to be a game changer.


Google Anaytics Advanced SegmentationComments



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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/433598591/sn-4-20081027NewGoogleAnalyticsSegmentation.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Google Analyzes Brain Waves to Measure Ad Effects

From: feedburner.com



Today, Garett Rogers of Googling Google reports:

Google, along with MediaVest are releasing information about ad quality determined by reading brain waves and psychological responses to ads on video content. (...)

The goal was to measure the impact of YouTube overlay advertisements on attention levels, emotional engagement, and other psychological metrics.

Google, with the help of NeuroFocus, used a sample group of participants, and measured things likes skin responses, eye movement and an EEG brain scan.

Googles Leah Spalding responds to why Google doesnt just measure click-through rates for ads. Click through was important.. but since were looking at brand impact, its not enough to just look at the click through rate (CTR). CTR will not give us any indication as far as how memorable an ad is, or metrics on brand impact, etc.

The image above is from slides of the web seminar Garett uploaded.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/430722909/sn-4-20081024GoogleAnalyzesBrainWavestoMeasureAdEffects.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Economy Down and Google Up

From: feedburner.com



Have you seen the latest results from Google? A 31% increase year-over-year, even though every economic indicator we get has been bad. Are you so jealous that you’re ready to stomp Google? Or are you one of the businesses rapidly moving your spending to paid search, fueling these very results? Regardless, find out why Google is reaping the benefits in my new post on Search Engine Guide, “Economy Down and Google Up.”

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/429744669/sn-4-20081023EconomyDownandGoogleUp.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Yahoo! To Layoff 5000 People?

From: feedburner.com



I think this economic catastrophe will not spare anyone. Even Yahoo! seems to be getting largely affected by this huge wreck, specially in the US economy.

Wall Street Journal is geared up with ample information as far as the cost-cutting measures of Yahoo! are concerned!

“Yahoo Inc. is drafting significant cost-cutting plans to try to reverse its fortunes from the inside.

The Sunnyvale, Calif., Internet company is expected to disclose the cost cuts as soon as Tuesday, when it reports quarterly earnings, say people familiar with the matter. The cuts will involve layoffs, among other things, these people say.

The exact number of jobs to be eliminated remains unclear, though it is expected to exceed the 1,000 jobs that Yahoo announced it was cutting in January, say people familiar with the matter. Precisely which jobs will be excised isn’t likely to be announced for at ”

According to Techcrunch, “In January, Yahoo laid off 1,000 people, and all year it has been suffering from a major drain of talent. But it still has plenty of employees"about 14,000. Getting rid of another 10 percent or so would have a meaningful financial impact by lowering expenses, but it would also lower morale.”

I think, in this recessionary period, Yahoo is hoping to turn things on its way, with the help of these cost-cutting measures!

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/428660253/sn-4-20081022YahooToLayoff5000People.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Broken Homepage Link to Energy Calculator

From: feedburner.com





A short while ago the Google.com homepage was showing a link that didnt resolve to any page in many countries again* for some hours (perhaps everywhere outside the US due to geolocation). The link text was reading Haunted by high energy costs? Here are some easy ways to save. The link still seems to show inside the US but if youre elsewhere and youre wondering what the page behind that looks like, take a look: its a Halloween-themed CO2 calculator.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/427486241/sn-4-20081021BrokenHomepageLinktoEnergyCalculator.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Google Up 12 Percent Year Over Year

From: feedburner.com



Hitwise, announced today that Google accounted for 71.16 percent of all U.S. searches in the four weeks ending Sept. 27, 2008. Yahoo! Search, MSN Search and Ask.com each received 18.06 percent, 5.36 percent and 3.63 percent, respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.80 percent of U.S. searches.

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Read Original: http://feeds.feedburner.com/~r/searchnewzlatestnews/~3/426411417/sn-4-20081020GoogleUp12PercentYearOverYear.html

/// Posted by Alexandre Brabant on Friday, October 31, 2008

Google Integrates Custom Search with Knol

From: searchenginewatch.com

In July, Google launched Knol, a knowledge sharing platform. You can find all sorts of information from baking to AutoCAD.

Google says users have been asking for a more “robust” search platform for Knol. And who is Google to turn down such a request.

However, Google wanted to maintain the look and feel of Knol. So they used Custom Search to keep it feeling very Knol-y and not so regular Google-y.

What do you think of the Custom Search in Knol? Leave your thoughts in the comments.

Related Reading:

Google SERP Bias? Google Knols Best



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/438369226/081031-141850

/// Posted by Alexandre Brabant on Friday, October 31, 2008

SearchMonkey Allows Apps to Go Experimental

From: searchenginewatch.com

SearchMonkey is a developer’s platform released by Yahoo earlier this year. But in order for searchers to make use of the apps, they must first be approved by Yahoo.

Now Yahoo is letting developers find an early audience by allowing apps to be classified as experimental before they’re approved. Searchers can use the apps like they’re a hotel swimming pool - i.e. at their own risk.

Want to test out some experimental apps? Click ‘Show Experimental Enhancements’ at the bottom of the SearchMonkey Gallery applications directory page.



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/438344115/081031-135624

From: searchenginewatch.com

I’m sure I don’t have to remind you that election day is next Tuesday. Whether you’re observing or you’re breaking out the campaign gear for some hardcore get out the vote effors this weekend, here are some tools to help you keep up with the news and your efforts:

Google Earth

You can download a KML file that lets you search results from past elections, since 1980. The data is broken down and can show you how different regions of the country voted - even by county. I used to work as a political consultant, and let me tell you - this kind of data is heavily relied on. It’s a bit of a late release for campaigns, who already have this data. But it’s great for political junkies.

Google News

Trying to remember what a candidate said on an issue? Just type their name into Google News. If Google has indexed a quote by that person, it will appear on top of the search results in the one box.

Google Mobile

Want to know your precinct location? The Google Mobile team has created a special tool just for that purpose. Go to m.google.com/elections on your mobile phone, type in your address and you’ll be directed to your precinct.

The tool did not point me to early voting locations, which in my state are not the same as Election Day precinct locations.

As cool as that is, always verify with your local elections office. Google even helps you do that. They have a box where you enter your state’s abbreviation, and it will pull up relevant links to voting information.

Yahoo Elections Hub and Political Dashboard

Yahoo makes the most of its successful portal platforms with its Elections Hub and Political Dashboard. The dashboard is a super slick map showing the latest poll results. Hopefully they update it with real time results on election night. I can totally see myself keeping the dashboard open while watching results come in on the tv.

Microsoft Live Search xRank

xRank, Live Search’s buzz tool, has a politician section. It’s no surprise that the Rep and Dem presidential and vice presidential candidates take the top 4 spots today. The rest of the top 20 is filled with senate and gubernatorial races, with Hillary Clinton and George Bush thrown in for good measure.

MSN Election Live Q&A;

Q&A;is Live Search’s answer product, and over at the MSN Election Guide, you can find the Election Live Q&A;. It’s pretty straightforward. You can ask and answer questions about the election in real time.

AOL Elections Toolbar

AOL has a toolbar for IE and Firefox that can keep you up to date with election news. If you like to surf the net while watching TV - this could be an ideal toolbar for you come Tuesday night.

Well, hopefully that’s enough to keep you busy and up to date.

Got any tools to share? Leave your suggestions in the comments.

Related Reading:

Obama is Winning the Internet War

ChaCha Selected by Rock the Vote for Mobile Answers



Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/438287120/081031-114754

From: sitepronews.com

When employed properly, pay-per-click (PPC) advertising will generate some of your best leads — people who are already searching for your business or the products and services you offer. It’s the ideal situation — prospects searching for you, rather than the other way around. And while appearing for the right terms at the top of [...]

Read Original: http://www.sitepronews.com/2008/10/31/writing-pay-per-click-ad-copy-for-b2c-b2b-audiences/

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