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From: feedburner.com

Google just announced they will start to roll out Google Suggest as a default feature for the Google.com homepage over the next week. For instance, when you enter presid with Suggest, below the search box choices like presidential polls, presidential election and more will pop up, to be selected and then searched for using e.g. the arrow and return keys.

Already, besides the Google Labs experiment which started in 2004, auto-complete features are available on the homepage of Google China*. As Ive never been a regular user of Google Suggest Im curious if that feature will be useful or annoying in the long run during daily usage. Google is convinced that it 1) helps formulate queries, 2) reduces spelling errors, and 3) saves keystrokes.

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From: feedburner.com

Saying “I told you so” often smacks of smugness, but it appears we were right about Googles decision to make the AdSense for Feeds migration a manual process.

Google will soon provide a self-service process to migrate from an account on the original FeedBurner website to a Google Account. We have temporarily paused processing of new manual migration requests; we are working doggedly through the initial queue of requests and will re-open account migration services as soon as the first batch is completed.

(If you have already submitted a migration request, please look for an email response from Google once your migration has completed).

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From: feedburner.com

Todays headline suggests that Yahoo Wins Gold Medal for Online Olympic Traffic.

As U.S. workers continue to check out the Olympics online during the work week, Yahoo is beating the competition in drawing eyes to its Olympic content. But if you are in management, dont freak out. Peak time for your employees daily Olympic fix is lunch time.

That can hardly be regarded as a complete answer to the question that David Doc Searls posed, Is Yahoo a better search engine than Google?

One of the commenters pointed out that Jeff Jonas had already suggested How to Beat Google! (At Search). Another contender was said to be Clusty.

Clusty got its start in Pittsburgh, PA in 2004 when the search software company Vivsimo decided to take its award-winning search technology to the web.

Vivsimo was founded in 2000 by three Carnegie Mellon University scientists who decided to tackle the problem of information overload in web search. Rather than focusing just on search engine result ranking, we realized that grouping results into topics, or clustering, made for better search and discovery. As search became a necessity for web users, Vivsimo developed a service robust enough to handle the variety of information the everyday web user was after. The result was Clusty: an innovative way to get more out of every search.

Doc Searls had checked a few searches for old blog items in affirming the superiority of Yahoo. It is an intriguing question. Clearly a well-founded answer would require much testing. However a quick check might confirm whether he was on to something. I therefore checked out the performance of the three, Yahoo, Google and Clusty, on some of my old blog posts. The blog posts were all present in the databases for Yahoo and Google, so this was a measure of how well they could deliver results from their databases.

To provide a topical summary measure, I decided to award gold, silver and bronze medals in each event. The gold medal was worth three points, the silver medal two points and the bronze one point. Here are the detailed results for searches for these phrases. They were done without quotes. The phrases were chosen at random so although the sample is small, it should be representative. NF indicates that the blog post was not found in the first 100 results

Performance has a whole host of associations that work well, particularly considering the sports analogy.

#1 Yahoo #1 Clusty #4 Google (61,000 entries)

Does UPS own Brown as part of its brand?

NF Yahoo #6 Clusty #3 Google (365,000 entries)

This is because the use of Frames in web design causes all sorts of problems so that most savvy web designers do not use them.

NF Yahoo #1 Clusty #3 Google (314,000 entries)

Theyre even talking about a place for bludgers.

#7 Yahoo #1 Clusty NF Google (65,500 entries)

Its intriguing to think of the Internet as an Open Space as in Open Space Technology.

NF Yahoo NF Clusty #8 Google (87,100 entries)

ReCellular has more than half the U.S. phone recycling business.

#23 Yahoo #23 Clusty NF Google (714 entries)

Which search engine had the best medal standing? As mentioned, Medal Scores were assigned as follows:
3 for Gold, 2 for Silver, 1 for Bronze.
This gave the following results.
        Yahoo 10.5 | Clusty 14.5 | Google 11
The minimum medal score would be 6 and the maximum 18.

and the winner is Clusty. If these results were substantiated in more extensive testing, then the major search engines might have to take Clusty seriously. Google of course has a huge advance on the rest of the field. However if Yahoos possible superiority opens up the question, then questioners may possibly become aware of the little search engine that could.

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From: feedburner.com

Earlier this week, the Google Adwords and Google Website Optimizer blogs reported some new updates to Google Website Optimizer.

• Experiment Pruning: This new feature allows you to disable one or more combinations from taking part in your Website Optimizer experiments. Pruning can help you achieve faster, more meaningful results by allowing you to remove poorly performing or illogical combinations. This is especially helpful in cases where your experiment may have too many combinations relative to the amount of traffic it receives.

In the past, there wasn’t an easy way for you to disable low performing or
illogical combinations. You’d have to stop a test, make a copy, lose all your test data, and then launch a new test. That’s all changing starting today. Now, you can simply select any number of page variations from your experiment report, click our new “Disable” button, and you’re done. Easy as that. All your future traffic will be sent to your remaining page variations, and you’ll be on the path to quicker, more actionable test results

• A/B Offline Validation: If your test or goal pages aren’t accessible to Website Optimizer then no worries. You’ll now be able to just upload a copy of your tagged page and Website Optimizer will make sure that everything is tagged properly.
• More Intuitive Reporting: We’ve enhanced our reports to more clearly show how your combinations are performing, and to better indicate when we’ve found one or more high-confidence winning combinations. This will help prevent you from drawing false conclusions from results or from ending experiments prematurely.
  
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The Wall Street Journal writes:

Google Inc. will help set up a two-story, 8,000 square-foot headquarters for hundreds of bloggers descending on the Democratic convention in Denver next week, and it will offer similar services at the Republican convention in September, as new media gain influence in politics. (...)

Not only will bloggers have Internet access, workspaces and couches for napping in the Big Tent headquarters, they will be provided food and beverages, Google-sponsored massages, smoothies and a candy buffet. On the final night of the convention, Google is co-sponsoring a bash with Vanity Fair magazine for convention-goers and journalists that has become one of the hottest party invites.

More on the Democratic and Republican National Convention can be found at Wikipedia. I get the feeling everything to do with political personalities and minutiae of the race is already over-covered in much of media, pushing aside the political issues.

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From: feedburner.com

Ever wondered if AOL is turning its back on search for social networking? Well, you might not be too far of the mark.

AOL has just confirmed that it has acquired Socialthing!, a lifestreaming service that competes with FriendFeed.

Socialthing! joins the social platforms stable in the AOL People Networks division, which already includes social network Bebo, chat service AIM, ICQ, Goowy and Yedda.

This purchase could be seen as a little risky for AOL, as Socialthing has only existed for 5 months and is still in private beta. However, AOL must have seen something in the company in order to go ahead with the acquisition.

It seems that AOL has come to the realization that they are never going to be able to compete with Google in search, so they have changed tactics. It would appear that they are going to try to become a key player in the social networking space and attempt to capitalize on some of the current online social trends.

So is this a good strategy for AOL? Well, considering that AOL registers less than 5% share of the total searches in the US , you would think that they really need to go down another online path. Let us know your thoughts by leaving a comment below.

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Thousands of people are going to make their way out to Search Engine Strategies San Jose and those of us at Stone Temple Consulting are no exception. Both Eric Enge (me) and John Biundo will be there.

As announced yesterday on the Search Engine Watch blog, we have organized a search engine foosball smackdown. This is a challenge match between Google, Yahoo, and Microsoft (we hope MS is in, Nate! Let us know!). The energy should be high, and search engine pride is at stake.

We are also running our usual Beat the Pros challenge. The team that scores the most points against us (or that beats us by the biggest score!) will win a pair of iPod Touchs. SWEET! In addition, I will be speaking on the Best Secrets of Search panel on Thursday at 1:30 PM ET. Come by and say hi. We have some great speakers, and great presentations being made on that panel.

Overall, I expect that SES San Jose will be a great event. Tuesday has a landmark event, with Danny Sullivan, Matt Cutts, and Robert Scoble headlining an Orion Keynote Panel on Tuesday at 1:30.

This is one of many great sessions that you can see at the event. Hope to see you there!

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