03/11 /// Google’s First Super Bowl Commercial
03/11 /// Google Street View to Go Inside Shops?
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/// Posted by Alexandre Brabant on Thursday, March 11, 2010
How to Use Facebook as a Branding Strategy for Your Business
From: sitepronews.com
If you aren’t already connected to the social media revolution, it is time to get your head out of the sand and harness the power of the digital network. If you want to get out ahead of your competition and make consumers excited about interacting with your brand, social media is the way to go. [...]
Post from: SiteProNews: Webmaster News & Resources
How to Use Facebook as a Branding Strategy for Your Business
Read Original: http://www.sitepronews.com/2010/03/11/how-to-use-facebook-as-a-branding-strategy-for-your-business/
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
How to Use Facebook as a Branding Strategy for Your Business
From: sitepronews.com
If you aren’t already connected to the social media revolution, it is time to get your head out of the sand and harness the power of the digital network. If you want to get out ahead of your competition and make consumers excited about interacting with your brand, social media is the way to go. [...]
Post from: SiteProNews: Webmaster News & Resources
How to Use Facebook as a Branding Strategy for Your Business
Read Original: http://www.sitepronews.com/2010/03/11/how-to-use-facebook-as-a-branding-strategy-for-your-business/
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Google’s First Super Bowl Commercial
From: google.com
Google has featured its first Super Bowl commercial, which an insight into Google’s local search offerings like Google OneBox and Google Direct Answers. It shows the examples of its OneBox results where you get the search units like images results, videos results and news results all in one general search and some of your search directly answered in the result snippets, when you type your search words in the search box on Google.
Take at look at this Parisian Love Commercial by Google Super Bowl:
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/8NhVyIMNV2U/sn-4-20100210GooglesFirstSuperBowlCommercial.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Google Could Soon Be Taking Street View Indoors
From: google.com
It may seem crazy, but Google could soon be taking Street View indoors, after a number of retailers have reported Google coming to their workplace to photograph the inside of their stores.
According to the retailers, Google are using a 360 degree camera to take pictures of the inside of the store, including shots as they enter and leave the premises. If Google decides to integrate these images with Google street view, it will allow people to essentially walk into the store from the street on Google maps.
Heres an image from search engine land showing Google capturing images within a store.
According to the retailers, Google is asking permission before photographing each business. Heres what a couple of retailers had to say in the comments area over at SEL,
I received a call about a month ago from Google employee that wanted to schedule a trip to all 6 of the stores with which I am associated in the NYC area. I didnt call him back but I do still have his contact information from the voicemail.
My father owns a small store in downtown Los Angeles. He was visited by a guy from google, that asked him if they could take pictures of the inside of his store. I checked it out and it seemed legitimate.
Google said that they would make an appointment and come in for about 15 minutes and photograph the entire inside of the store (public areas only).
What do you think? Is this an invasion of privacy or the next step in Google street view?
CommentsRead Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/eutfUn5iMxc/sn-4-20100209GoogleCouldSoonBeTakingStreetViewIndoors.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Google Street View to Go Inside Shops?
From: google.com
It may seem crazy, but Google could soon be taking Street View indoors, after a number of retailers have reported Google coming to their workplace to photograph the inside of their stores.
According to the retailers, Google are using a 360 degree camera to take pictures of the inside of the store, including shots as they enter and leave the premises. If Google decides to integrate these images with Google street view, it will allow people to essentially walk into the store from the street on Google maps.
Heres an image from search engine land showing Google capturing images within a store.
According to the retailers, Google is asking permission before photographing each business. Heres what a couple of retailers had to say in the comments area over at SEL,
“I received a call about a month ago from Google employee that wanted to schedule a trip to all 6 of the stores with which I am associated in the NYC area. I didnt call him back but I do still have his contact information from the voicemail.”
“My father owns a small store in downtown Los Angeles. He was visited by a guy from google, that asked him if they could take pictures of the inside of his store. I checked it out and it seemed legitimate.
Google said that they would make an appointment and come in for about 15 minutes and photograph the entire inside of the store (public areas only).”
What do you think? Is this an invasion of privacy or the next step in Google street view?
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/_KMzbbRxmgk/sn-4-20100209GoogleStreetViewtoGoInsideShops.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Internet Search Grows 46% In 2009
From: google.com
According to Comscore, there were 131 billion searches conducted by people age 15 or older from home and work locations in December 2009. This represents 46% year over year growth compared to December 2008.
Thats 4 Billion searches per day, 175 Million searches per hour, 29 Million per minute!
What an amazing opportunity. People are moving to the web in droves. If your business is not represented out there with solid web presence you are missing out a huge opportunity!
Heres a link to the Comscore Global Search Market Growth report.
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/08q1fEB7aIU/sn-4-20100208InternetSearchGrows46In2009.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
“Analytics” Data Use in Google Algorithm
From: google.com
Spotted this interesting Google Web master Tools video today
Is Google Analytics data a factor in a pages ranking?
HUH?????? WHAT????? Did I just hear that right Matt? Google algorithms dont consider GA data when shaking things out? LOL, well sure maybe not the the data itself, directly from GA. You just confirmed that with us, but some how Google engineers are counting those clicks from desktops because that is essentially how your search personalization works. Right? If one desktop is getting a ton of clicks to one website, that website will more than likely show up more often (higher) in the SERPs. And this is just talking visitors, who knows what other analytics (time on site, bounce rate) could be tracked to enforce better results for searchers.
I think some true transparency needs to come soon on how much analytics data (doesnt matter if it is not coming from GA, its still analytics data) is used to help decide what sites rank above others. Especially from a personalization stand point.
Thoughts?
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/u13BiXizqEg/sn-4-20100204AnalyticsDataUseinGoogleAlgorithm.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Art by GeoLocation on Google Maps
From: google.com
An interesting new mashup called GeoCoded Art enables users to view art by geographic region. Select a region of interest (county, then area) and view thumbnails for a quick view or art from that region. Then you can view the work or art on a map (Google or Bing maps) enlarge the piece of art or optionally view all works by the artist quite interesting and fun! See http://www.geocodedart.com
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/dIzbB13dgy0/sn-4-20100203ArtbyGeoLocationonGoogleMaps.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Art by GeoLocation on Google Maps
From: google.com
An interesting new mashup called GeoCoded Art enables users to view art by geographic region. Select a region of interest (county, then area) and view thumbnails for a quick view or art from that region. Then you can view the work or art on a map (Google or Bing maps) enlarge the piece of art or optionally view all works by the artist quite interesting and fun! See http://www.geocodedart.com
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Read Original: http://feedproxy.google.com/~r/searchnewzlatestnews/~3/dIzbB13dgy0/sn-4-20100203ArtbyGeoLocationonGoogleMaps.html
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
More Video Marketing Case Studies from Leading Brands
From: searchenginewatch.com
Yesterday, I posted Video Marketing Case Studies with David Meerman Scott and Me. At the end of the post, I said, “If you have any video marketing case studies that you’d like to share with us, just mention them.” Silly me.
Click to read the rest of this post...
Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/lQvSXSBCg1E/100311-155948
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Google Shows Inventory on Mobile Shopping Search
From: searchenginewatch.com
Find out what’s in stock nearby.
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Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/ULJllZL_1hA/100311-131627
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
MapQuest Adds Facebook Share Feature
From: searchenginewatch.com
Easily enable stalking by anyone your network. Just kidding. (Sort of)
Click to read the rest of this post...
Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/wEzOLDV63vE/100311-130505
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Yahoo!’s March 2010 Search Update Underway
From: searchenginewatch.com
The announcement was as short as usual.
Click to read the rest of this post...
Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/qe-TvdmYsPE/100311-125712
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Online Brand Protection: Don’t Get Crazy
From: sitepronews.com
Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. After all, hard work should be protected, and there’s [...]
Post from: SiteProNews: Webmaster News & Resources
Online Brand Protection: Don’t Get Crazy
Read Original: http://www.sitepronews.com/2010/03/11/online-brand-protection-dont-get-crazy/
/// Posted by Alexandre Brabant on Thursday, March 11, 2010
Online Brand Protection: Don’t Get Crazy
From: sitepronews.com
Previously we discussed some of the issues surrounding the protection of your online brand. It is true that there are people out there who intend to misuse and abuse brand associations that others worked hard to create, and there are steps to take to limit them. After all, hard work should be protected, and there’s [...]
Post from: SiteProNews: Webmaster News & Resources
Online Brand Protection: Don’t Get Crazy
Read Original: http://www.sitepronews.com/2010/03/11/online-brand-protection-dont-get-crazy/
