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/// Posted by Alexandre Brabant on Monday, August 10, 2015

Online Ad Blocking Skyrockets in 2015

From: sitepronews.com

Ad blocker use is on the rise — and that is not good news for online publishers. In fact, software created to block digital ads will cost online marketers across the globe nearly $22 billion in advertising revenue this year, a new study from Adobe and software company PageFair has revealed. The study found that […]

The post Online Ad Blocking Skyrockets in 2015 appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/online-ad-blocking-skyrockets-in-2015/

From: sitepronews.com

U.K. mobile phone retailer Carphone Warehouse on Saturday announced a breach of its systems that may have leaked the personal data of as many as 2.4 million customers. The hackers stole the encrypted credit card data of approximately 90,000 customers as well as the names, addresses, birthdates, and bank details of many more. The cyber-attack, […]

The post Hackers Nab Credit Card Info of 90,000 Carphone Warehouse Customers appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/hackers-nab-credit-card-info-of-90000-carphone-warehouse-customers/

From: sitepronews.com

LOL is just so passé. In fact, according to a recent Facebook study on e-laughter, the once popular LOL has been replaced by ‘haha,’ ‘hehe’ or a laughter emoji. “We found that across all age groups, from 13 to 70, the most common laughs are still haha, hahaha, hahahaha, and only then followed by hehe,” Facebook said, adding that […]

The post LOL is Going the Way of the Dodo Bird appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/lol-is-going-the-way-of-the-dodo-bird/

/// Posted by Alexandre Brabant on Sunday, August 09, 2015

Your Email Marketing May Impact Your Rankings

From: searchenginewatch.com

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/-GDh7VABOiU/your-email-marketing-may-impact-your-rankings

From: searchenginewatch.com

Because there’s so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.

Read Original: http://feeds.searchenginewatch.com/~r/sewblog/~3/QDisuSTfsJs/9-year-over-year-data-points-every-seo-should-monitor

/// Posted by Alexandre Brabant on Sunday, August 09, 2015

The simple rule for successful online apps

From: google.com

Technology is nice, but community is the secret.

Once a technology begins to catch on, copying that tech isn’t particularly difficult, so a technology-only tool competition will likely race to a price of zero.

Once proprietary content begins to catch on, copying it isn’t hard, and continuing to produce original material that’s just as good is incredibly difficult.

On the other hand, an app that is at the center of a community creates two kinds of value, and does so for a long time to come.

Not just obvious community software like Facebook, but tools like Photoshop and Word—ones that work better when others use them too. 

Software is magic because one more user is free. But online software is powerful because it works better when more people use it.

The internet is a connection machine.


Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/JxdzMBRE8GA/sethsblog~The-simple-rule-for-successful-online-apps.html

From: sitepronews.com

Rock on, Apple. That may not be exactly what the European Commission said, but it’s a pretty accurate summary after months of investigation failed to return any evidence the company had done anything wrong with its music streaming. The commission, Friday, announced it had not found any evidence Apple had done anything faux pas when it […]

The post EU Says Apple Has Done No Wrong appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/eu-says-apple-has-done-no-wrong/

From: sitepronews.com

Losing money in business isn’t unusual but Tesla Motors is creating a new bracket for those struggling to make a go of it. The car producer, reportedly, loses $4,000 on every one of its Model S electric sedans it sells. That means the company has to drop its production targets because of the figure. It […]

The post Tesla Burning Money, Losing Cash With Each Car Produced appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/tesla-burning-money-losing-cash-with-each-car-produced/

From: sitepronews.com

Every marketer aims to create a smashingly viral success with every campaign launch. We all want our content to reach each targeted demographic and persona. But how do we get maximum exposure for the campaigns that we launch? And what does it really mean to “go viral?” The term viral is derived from biology. The […]

The post Viral Marketing: 5 Tips to Maximize Reach & Impact appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/viral-marketing-5-tips-to-maximize-reach-impact/

From: sitepronews.com

When you’re launching a new website, there are a variety of elements to consider and examine for a successful site to be built. Aside from the website design in general, the items on this to-do list below will play a pivotal role in achieving objectives you have outlined as part of a cohesive business plan […]

The post Seven Things to Consider As You Build a New Website appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/seven-things-to-consider-as-you-build-a-new-website/

/// Posted by Alexandre Brabant on Sunday, August 09, 2015

Enterprise Mobility 2.0: The Top Five Priorities

From: sitepronews.com

Mobility has been on an accelerated growth trajectory since the dawn of the new millennium and it continues to grow at a pace that is unprecedented. Hence, it comes as no surprise that mobile plays a big part today, in providing enterprises with business critical data that is both, insightful and actionable. On the other […]

The post Enterprise Mobility 2.0: The Top Five Priorities appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/enterprise-mobility-2-0-the-top-five-priorities/

From: sitepronews.com

Courtesy of: Unlimited Comms

The post Businesses Are Still Paying for SEO Techniques That Could Harm Them appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/businesses-are-still-paying-for-seo-techniques-that-could-harm-them/

From: sitepronews.com

You will find more statistics at Statista

The post Social Networks Provide Little Threat To Search Engines appeared first on SiteProNews.

Read Original: http://www.sitepronews.com/2015/08/10/social-networks-provide-little-threat-to-search-engines/

/// Posted by Alexandre Brabant on Sunday, August 09, 2015

Moz Ranking Factors Preview

From: google.com

Posted by EricEnge

How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.

In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages and the STC data is based on informational queries over 182,340 pages (for a total of 347,517 result pages). Let’s dive in!


Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. We published our study results on how big that impact was here, and in that test, we tracked a set of 15,235 SERPs both before and after the SERPs.

The following chart shows the percentage of the top 10 results in the SERPs that are mobile friendly for the Moz (commercial) queries, and the STC informational queries before and after the mobile update:

Clearly, the commercial queries are returning a much larger percentage of mobile friendly results than the informational queries. Much of this may be due to it being more important to people running E-commerce sites to have a mobile-friendly site.

What this suggests to us is that publishers of E-commerce sites have been faster to adopt mobile friendliness than publishers of informational sites. That makes sense. Of course, our friends at Google know this is more important for commercial queries, too.

Your actionable takeaway

Regardless of query type, you can see that more than 60% of the results meet Google’s current definition for mobile friendliness. For commercial queries, it’s nearly 3/4 of them. Obviously, if you are not currently mobile friendly, then solve that, but that’s not the whole story.

Over time, I believe that what is considered mobile friendly is going to change. The mobile world will become much more than just viewing your current desktop site with a smaller screen and a crappier keyboard. What are some more things you can expect in the long term?

  1. Different Site Architectures for Desktop and Mobile: I am of the opinion that the entire work flow may be different for many mobile sites.
  2. Voice navigation: We will stop seeing the keyboard as the primary navigation option for a mobile site.
  3. Continuing Rise of Apps: The prior two points may be a large factor in driving this.

My third point is an item that is already in progress, and the first two are really not for most people at this time. However, I put them out there to stimulate some thinking that much more is going to happen in this space than meets the eye. In the short term, what can you do?

My suggestion is that you start looking at the mobile version of your site as more than a different rendering of your desktop site. What are the different use cases between mobile and desktop? Consider running two surveys of your users, one of desktop users and one of smartphone users, and ask them what they are looking for, and what they would like to see. My bet is that you will quickly see that the use cases are different in material ways.

In the near term, you can leverage this information to make your mobile site optimization work better for users, probably without re-architecting it entirely. In the longer term, collecting this type of data will prepare you for considering more radical design differences between your desktop and mobile sites.


Another one of the newer ranking factors is whether or not a site uses HTTPS. Just this past July 22, Google’s Gary Illyes clarified again that this is a minor ranking signal that acts like a tiebreaker in cases where the ranking for two competing pages are “more or less equal.”

How has that played out in the SERPs? Let’s take a look:

As with the mobile-friendliness, we once again see the commercial queries placing significantly more emphasis on this factor than the informational queries. Yet, the penetration levels are clearly far lower than they are for mobile friendliness. So should I care about this then?

Yes, it matters. Here are three reasons why:

  1. At SMX Advanced, Google’s Gary Illyes indicated at SMX Advanced that they plan to increase the strength of HTTPS as a ranking factor over time.
  2. Google’s Chrome is making moves toward warning users visiting unsecure web sites.
  3. Mozilla has also laid plans to follow suit.

Yes, I know there is much debate about whether or not you need to have HTTPS if all you are doing is running a content site. But a lot of big players out there are taking a simple stance: that it’s time for the plain text web to come to an end.

The big thing that HTTPS helps prevent is Man in the Middle Attacks. Do read the linked article if you don’t know what that is. Basically though, when you communicate with a non-secure web site, it’s pretty trivial for someone to intercept the communication and monitor or alter the information flow between you and the sending web site.

The most trivial form of this can occur any time you connect to a third party Wifi connection. People can inject ads you don’t want, or simply monitor everything you do and build a profile about you. Is that what you want?

Let me offer a simple example: Have you ever connected to Wifi in a hotel? What’s the first thing that happens? You try to go to a website, but instead you get a login screen asking for your room number and last name to sign in - and most times they charge you some fee.

That’s the concept - you tried to go to a web site, and instead got served different content (the Wifi login screen). The hotel can do this at any time. Even after you login and pay their fee, they can intercept your communication with other web sites and modify the content. A simple application for this it to inject ads. They can also monitor and keep a record of every site you visit. They can do this because they are in the middle.

In an HTTPS world, they will still be able to intercept the initial connection, but once you are connected, they will no longer be able to see inside the content going back and forth between you and the https websites you choose to access.

Your actionable takeaway

Eventually, the plain text web will come to an end. As this movement grows, more and more publishers will make the switch to HTTPS, and Google will dial up the strength of this signal as a ranking factor. If you have not made the switch, then get it into your longer term plans.


Both mobile-friendliness and HTTPS support appear to matter more to commercial sites today. I tend to think that this is more a result of more e-commerce site publishers and informational site publishers have made the conversions, rather than it being the impact of the related Google algorithms. Regardless of that, the importance of both of these factors will grow, and it would be wise to aggressively prepare for the future.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Read Original: http://feedproxy.google.com/~r/seomoz/~3/wIMaTpKSU7I/moz-ranking-factors-preview

/// Posted by Alexandre Brabant on Saturday, August 08, 2015

“I didn’t do anything”

From: google.com

That’s the first and best defense every toddler learns. If you don’t do anything, you don’t get in trouble.

Somewhere along the way, it flips. “I didn’t do anything when I had the chance,” becomes a regret. The lost opportunity, the hand not extended, the skill not learned…

Wouldn’t it be great if we knew what our regrets were when we still had time to do something about them?


Read Original: http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/80p4T7YmQZY/sethsblog~I-didnt-do-anything.html

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