Web Marketing Specialist

LUSH Fresh Handmade Cosmetics, a rapidly growing, Vancouver based retailer and manufacturer of luxury skin care, hair care, bath and body treats, is looking for a dynamic and creative individual to join our Mail order operations team as a Web Marketing Specialist.

NO ANIMAL TESTING...LUSH believes in buying only from companies that test for safety without the involvement of animals and in testing products on humans. HAND MADE...LUSH believes in making our own fresh products by hand, printing our own labels and making our own fragrances. AMBIANCE...LUSH believes in long candlelit baths, massage, filling the house with perfume and in the right to make mistakes, lose everything and start again. GOOD VALUE...LUSH believes that their products should be good value and that the customer is always right.

Responsibilities:
* Maintaining and optimizing PPC accounts.
* Update Amazon storefront, as well as setting up Amazon promotions & offers that parallel the Lush site’s promotions and offers.
* Working with copy writers to improve & refine keyword placement and density in the website copy.
* Set up and monitor URL-based campaign tags to track campaign progress.
* Search engine optimization
* Building natural search ranking
* Management of affiliate programs
* Management of META data

Attributes:
* Passionate about web technologies and constantly upgrading web knowledge and skills, particularly in the area of demand generation tactics.
* Ability to analyze and understand customer specific needs for demand generation and devise best practice solutions.
* Excellent communicator with an ability to build long-term relationships with customers
* Ability to create clearly written documentation.
* Ability to multi-task and handle multiple projects effectively.
* Desire to work in a dynamic, fast paced environment.

Qualifications:
* Post secondary degree or diploma in Business/Marketing/Computer Science or equivalent.
* Minimum hands on experience of 3 years in multi-channel campaign management including design, execution, and ROI evaluation.
* An energetic, enthusiastic, motivated, open-minded team player.
* Ability to work efficiently and calmly under pressure to achieve deadlines, and the flexibility and dedication to work extra hours when required.
* Quick on your feet, a BIG picture thinker, with the ability to think inside, outside and around the box.
* Ability to work independently, and enjoys a collaborative and creative work environment.
* Handle tight deadlines and manage high volumes of work.
* Expert level knowledge in the following areas is essential:
o Demand generation strategies
o SEO (effective link building skills)
o Landing page optimization
o PPC campaigns (Keyword research and analysis, effective ad copy writing skills, familiar with Google Ad Words and Yahoo Search Marketing tools)
o Web analytics and the ability to provide comprehensive reports
o Affiliate programs with proven results
* Advanced analytical skills and knowledge in advanced Excel data analysis features.
* Working knowledge in HTML and CSS
* Ability to legally work in Canada and travel to the UK.