We are currently searching for a Web Marketing Manager that will report directly to the VP of Marketing. In this position you will produce measurable results from content distribution, Search Engine Optimization—both natural and Pay Per Click—affiliate marketing and other mechanisms.

KEY ACCOUNTABILITIES:

* Lead the web marketing effort to increase traffic, engagement, and monetization
* Improve site navigation and “customer experience”
* Manage SEO / SEM to increase traffic and PPC-generated revenue
* Plan and execute viral marketing campaigns
* Review ad inventory placement and optimization
* Measure and analyze site traffic and key performance indicators
* Streamline e-commerce processes / capabilities
* Manage set of micro-sites that deliver traffic

REQUIREMENTS:

Experience:

* 4-5 years of internet marketing experience
* An advanced understanding of web marketing strategies and planning skills
* Experience in online advertising, site analytical tools, e-commerce systems, and the various methods and technologies required to measure and respond to results

Skills:

* Business communication skills, along with inter-departmental process management are essential for coordination between (advertising) sales, marketing, development and graphic design.

Education:

* Marketing or BA degree