We are looking for an innovative Web Marketing Manager. This individual will provide direction on web design, content and usability as well as Search Engine Marketing (SEM), and viral marketing campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

*Lead web focused strategies and projects for various market segments achieving high standards in design, innovation, content, technology, and ease of use.
*Work closely with stakeholders to develop strategic short and long term roadmaps designed to achieve business goals.
*Develop a scalable, modularized, and robust web infrastructure.
*Monitor, report on, and incorporate industry best practices.
*Provide useful analytical data for key stakeholders to gauge and prioritize investment based on demonstrated traffic pattern, download data, and user demand.
*Create and deliver personalized web experiences for key customer segments
*Manage the schedule and delegate work to a design team accordingly.
*Keep track of and propose new technology solutions to improve website features and create efficiencies.
*Conduct detailed requirements analysis, and compose creative and functional specifications for new web based projects.
*Work with internal web team to initiate new projects and site updates - set time frames, milestone delivery dates, and track project progress progress.

QUALIFICATION REQUIREMENTS: The ability to recognize opportunities to improve and then execute against those opportunities will be critical. The candidate should be a self-starter and require little regular supervision. Experience with web content sites in an organization is critical, as is the ability to manage projects and execute effectively. The ability to translate customer problems into business opportunities and then energize and influence a cross-functional team to support of your vision must be demonstrated.

Requirements:
*Strong Internet marketing experience at both strategic and tactical levels including good understanding social media.
*Knowledgeable of commonly used concepts, practices and procedures within the marketing and Internet fields.
*Interactive/Ad Agency experience and technical background a plus (databases, web development tools, web analytics).
*Understanding of product life cycle management.
*Passion and belief in web marketing as a powerful marketing, sales and loyalty tool.
*An “out of box” thinker who will always challenge him/herself and the organization to develop innovative ideas and solutions.
*The ability to build solid cross-functional relationships and work with all levels within an organization.
*Ability to multi-task and lead delivery of projects consistently on time and with accuracy in a very fast-paced environment
*Results driven; high integrity; superior communications skills