03/19 /// Web Design & Marketing Specialist - Build Direct (Builddirect.com) - Vancouver (BC) Canada
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Web Marketing Coordinator - North Vancouver (BC) Canada
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
If you like working for a growing, entrepreneurial company and are interested in Internet marketing and search engines, we are looking for you. Our business is web based accounting. We are looking for an Experienced Internet Marketing person who will increase targeted website traffic and build brand awareness. This position will require work from our office in North Vancouver.
The ideal candidate will have experience with SEO, online marketing and/or affiliate marketing; and be familiar with response measurements. Excellent writing skills are a must. Attention to detail, top-notch client relationship skills, and resourcefulness are pre-requisites.
Responsibilities:
- Execute search engine optimization strategies to increase targeted traffic primarily though SEO including: paid and non-paid strategies, third-party link development, keyword analysis, and updating of website content.
- Identify, co-ordinate and implement additional strategies to increase site traffic through social networking, blogs, and RRS feeds.
- Maintain and update web site content to ensure content is optimized for search engines including: keyword enrichment and Meta tags.
- develop an effective third-party cross linking strategy.
- maintain a regular blogging strategy and write new content
- Develop keyword inclusion documents provided to editorial team.
- Research and utilize the most effective technology/software/services that will attract and drive targeted website traffic.
- Set up and execute on-site lead generation tactics for data capture (through email marketing, refer-a-friend, surveys, contests, etc.).
- Coordinate the addition of new products and services applied to the website.
- Coordinating functional enhancement projects with 3rd party web development firm
- Quality-assurance testing of websites.
Knowledge and experience needs to include:
- Experience with Search Engine Optimization strategies
- Experience with management of a corporate blog
- Experience with buying of media advertising
- Experience with customer presentations
- Experience in increasing website visibility and targeted website traffic.
- Experience in executing online marketing strategies.
- Experience with Drupal
- Experience with website analytics tools including Google Analytics and Nielsen online






