Job Description:
We are looking for a Web Developer who can not only put up beautiful, user-friendly websites quickly and on budget - but who embraces the fact that the purpose of a business web page is to produce some kind of measurable result - such as a sale, a lead or a sign-up.

You will be working with a team of writers, marketers and programmers in our fast-growing internet travel company, with an adventure flavor, based in downtown Vancouver.

And you will take primary responsibility for the results on each web page you control - which is usually the conversion of visitors into leads.

If you like the idea of relating what you do to real-world results - and being rewarded for it - and if you are passionate about travel and adventure, then you may well be the Web Developer we are looking for.

Who are you?
Do these values speak to you?

Winning - Teamwork - Communication - Fun!

As the person responsible for converting visitors to leads you will have a good sense of what marketing is all about. You will be able to understand that people who come to our sites through different avenues have subtly different needs on the landing pages they come to.

You will be competitive and determined - probably a type A personality - determined to continuously improve your results.

You are also creative - able to pick out and tweak a photo that rockets conversion.

This is not a job for someone who wants to be a small cog in a big wheel - we need you to get excited by, not just meeting the expectations of your internal customers, but WOW-ing them.

Skills - Technical
o A MINIMUM of two years designing commercial websites.
o Hand coding of HTML and CSS (using Dreamweaver)
o Photoshop and, ideally, Illustrator
o XML
o PHP 4, including manipulating xml
o Javascript including knowing how to use the DOM
o Experience with blogs, forums, and other social media
o Your coding needs to be both fast and accurate.
o Knowledge of FileMaker an asset

Skills - Design & Marketing
o You should be familiar with web conversion best practices
o We do have a template we work from so you will not be expected to design from scratch, but rather adapt the template to different themes and add creative graphic design elements - such as ads, offers etc - where necessary.
o You should be willing to take direction and not be a design prima donna!
o The overriding need is for our websites to convert visitors to sales so you must embrace that idea and have a passion for effective design rather than just something that looks pretty. It also helps that you love the idea of selling travel.
o The non-technical marketing people also rely on you to advise and assist with the technical aspects of online marketing - including SEO, directories, analytics etc

Skills - Project Management
o The ability to plan projects is essential. Often putting up a new site involves a lot of different people - with both technical and non-technical skills. We need you to be able to take charge of a project and see it through to a deadline.
o Knowledge of MS Project an asset

Skills - Personal
o A very competitive instinct, tempered by a warm personality in keeping with our team spirit.
o Excellent communication skills - including the ability to translate technical stuff into language we can all understand - and to manage expectations well.
o Perfect written and spoken English is essential

Terms & Opportunities
Please outline your expectations when you apply. This is an important role in its own right, but it also offers the opportunity in the future to lead a team of people as the company grows.

About the Company
Fresh Tracks is a friendly, creative and relaxed team of people - who at the same time are committed to winning in the highly competitive world of online travel. We are very much a team-based environment - but a team where everyone is expected to show leadership, take responsibility and work hard towards our exciting business goals. We offer great working conditions, regular social and fun activities and profit sharing.

Note: This could be a full-time contract position for a number of months.