Web-based business seeking proposals for a Web Copywriter(s). This is a contract position. To obtain a full version of the Request for Proposals with details of submission requirements please email Michelle. Proposal deadline is Feb. 1st.

**Services Required**
Given the nature of the services required and necessary skill set, we are open to the possibility of engaging two people for this project, an SEO Editor and a Web Copywriter. However, it does not preclude contracting one person with proven skills and experience in both areas.

SEO:
* Primary keyword research
* Optimizing the web copy, ensuring it meets search engine guidelines, based on the framework of keyword research performed
* Creation of meta data text for all web pages (page titles, keywords, descriptions, alt tags, image tags, H tags, etc.)

Copywriting:
* Writing online static text for all web pages based on client supplied information (approx. 60 pages)
* Writing email auto responders (Welcome, Thank you, Send to Friend)
* Writing introductory text for web pages (approx. 30 pages)
* Writing of website privacy policies (membership, payment/refund, privacy, legal)
* Editing and proofreading own copy

Writing Objectives
* Attract targeted visitors via major search engines and convert site visits to membership sales by writing SEO optimized, persuasive marketing and sales copy using specific keywords
* Engage visitors to participate in the brand experience, by writing core content descriptive text based on client supplied information
* Communicate the benefits and value proposition of the brand promise to build long-term relationships with users
* Maintain the brand voice and connect users to the brand in engaging, fun, and clear ways. Ensure copy tone and style are consistent with visual tone and style.