Sapphire Canada (formerly CNC Global) is one of North America’s premier technology staffing firms, offering hundreds of permanent and contract opportunities across all roles, levels and platforms. Our Web-based tools simplify and accelerate your search for opportunities. When you’re ready to interview we’ll meet with you in person and help you build your career path. Visit sapphireca.com to get started!

JO No: PW533874(#102454)

We are looking for the very best online conversion specialist, who wants to take his/her knowledge to the next level working for the worlds largest online lead generator. The person is likely an online marketing guru in Canada with hands-on approach and focus on optimization in daily work. Our client is is world leading in search engine optimization, lead generation and site optimization in various verticals with over 100 employees globally.

Here is what you’ll do:
* Analyzing web analytics data to determine where site conversion breakdowns are occurring. Then, working with the development team, the Web Site Conversion Specialist will identify ways to improve visitor interactions with the site so that conversion is enhanced.
* Creating business cases to size opportunities for conversion improvement. Presenting business cases to executives for approval.
* Measuring progress to determine success of changes.
* Ensuring campaigns are being optimized from the following sources: pay per click advertising, search engine optimization, outbound marketing campaigns, e-mail communications, organic traffic, affiliate traffic, emerging markets (RSS/blog/podcasting)
* Responsible for optimizing a large number of our local markets
* Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
* Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates.
* Tactical analysis - using Site Catalyst to review click-through, key paths, most popular pages etc and optimize content / offers in response
* Reporting on A / B test results
* Perform ad-hoc analysis; proactively work to meet our reporting/analysis needs
* Base lining key metrics (i.e., conversion, abandonment %, etc.) of current web site to be used to measure improvement progress over time.
* Working with web analytics, user experience, and development teams to prioritize initiatives and resolve issues in a timely manner.

*Contact our Vancouver office for more details....

Skills:
Internet marketing, SEO, SEM (Must Have)
Web Analytics (Must Have)
Pay per click PPC (Must Have)
Web Conversion (Must Have)
Web metrics, data analysis and behavioral analysis (Must Have)

Click here to apply

Why work with Sapphire Canada?
Every year, Sapphire Canada places approximately 4500 technology workers in more positions across the country, more often than any of our competitors. Our clients include 65% of the companies listing on the S&P TSX 60, offering our job seekers access to a full range of career opportunities. Yet at Sapphire Canada, we’re committed to more than numbers. We offer a personalized approach to your career development, simplified job search and application process, fair market rates and streamlined payment as well as value-added programs. For more information please visit sapphireca.com

If you are ready to explore your next challenge, apply today.

Sapphire Canada hires on the basis of merit and is committed to employment equity. We encourage all qualified persons to apply.

Sapphire Canada (formerly CNC Global Limited) is a member of the Vedior Group of companies, one of the world’s largest international recruitment companies with hundreds of offices in 50 countries. In January 2008, CNC Global joined other Vedior companies around the globe and changed its name to Sapphire Technologies Canada Limited. This is an exciting step in our evolution. For more information, please refer to our website at sapphireca.com.