This senior role is responsible for optimizing a large number of .com and international online poker guides. He or she will participate in and drive site / vertical re-designs and ongoing conversion and usability enhancements as a measurements expert, identifying requirements, monitoring the implementation and evaluating post-launch metrics.

Tasks
* Provide comprehensive support to senior management in the area of web analytics & conversion optimization which include performance measurement and other web analytics data
* Performs quantitative and qualitative analysis as needed to support web site operations and strategy development
* Using Site Catalyst, create and manage custom scorecards based on objectives to measure performance
* Discovers underperforming areas of the site and collaborates closely with designers and developers to recommend solutions to problems identified
* Define A/B test scenarios and success metrics
* Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates
* Ensure campaigns are being optimized from the following sources: pay per click advertising, search engine optimization, outbound marketing campaigns, e-mail communications, organic traffic, affiliate traffic, emerging markets (RSS/blog/podcasting)

Professional requirements:
* University degree, preferably in business or mathmatics
* Minimum three years working in web analytics / conversion optimization (with preference given to those with experience in optimizing lead generation portals or specifically, online gaming portals)
* Proven track record of successfully defining and delivering complex projects with superior ROI from business case through deployment.
* Solid understanding of web strategy and interaction design
* Advanced understanding of Omniture SiteCatalyst
* Minimum two years expertise in SEM (Search Engine Marketing), PPC (Pay Per Click) and SEO (Search Engine Optimization)

Incentives for Ideal Candidate
* Competitive salary plus bonus compensation structure
* Excellent benefit package effective immediately (life, health and dental insurance; travel allowance, 3 weeks’ paid vacation; some flex-time opportunities)
* Membership in a team of creative, intelligent, world-class direct marketers
* Work with a progressive, young, dynamic, successful and growing company