Web Marketing Specialist

The role of the Web Marketing Specialist is to work along with the Web Marketing Manager to increase traffic to websites, improve ranking on search engines, track the activities of web visitors and to run online marketing campaigns through PPC, Social Media and SEO.

Responsibilities:
* Analyze and administer PPC campaigns data and adjust accordingly, utilizing tracking and analytics solutions to deliver maximum return.
* Help define SEO requirements and recommend and implement SEO and site enhancements that maximize ROI and increase rank of natural search results, indexing, ranking, click-troughs, and conversions
* Knowledge of link building
* Proactively identify opportunities to boost conversion on all sites
* Administer Affiliate Program
* Help implement Social Media campaigns
* Analyze SEO and make changes to improve web site effectiveness, marketing campaigns, site content and functionality, and sales and marketing efforts.
* Improve internal link structure, monitor new trends, perform keyword research and competitive analysis as it relates to SEO, and research media opportunities.
* Excellent organization ability along with time management skills
* Experience with SEO research and Website analytics tools
* Keep abreast of the latest SEO & SEM industry information and trends.
* Contribute to the work of the Marketing Team, assisting where required.

Requirements:
* Good understanding of how search engines and websites work
* Experience with SEO reporting: AdWords, MSN and Yahoo. Web analytics tools are a plus.
* 1-3 years of experience in organic search using Google, Yahoo or MSN
* Degree in marketing, communications, business, or a related field
* Strong organizational skills, attention to details, critical thinker
* Experience with search engine mechanics (ranking strategies and industry trends)
* Knowledge of HTML and CSS
* Team player, demonstrating good professional skills and strong work ethic.
* Excellent written and verbal communication skills