Teligence is searching for: a Strategic VP Marketing

About Us:
LiveLinks, Vibeline, Red Hot, Interactive Male, and Tango… Behind these edgy brand names are a group of unique and innovative professionals dedicated to providing the highest quality voice-enabled services for social networking and entertainment in North & South America. We are a privately owned Canadian company where our Associates in the Marketing department have a significant impact on our business by ensuring that our brands stand out in a complex and competitive marketplace. They are key in making our brands what they are today.

About You:
* Like to be continuously challenged and are excited by solving problems
* Outstanding leader able to inspire a high performance team
* Strategic visionary that thinks outside the box of traditional marketing
* Can’t stand mundane and stagnant work and are always looking for something new to spice up your life
* Appreciate and respect a highly diverse work environment
* Value work-life balance

Our ideal match for VP Marketing will:
Oversee the development and implementation of the overall marketing strategy for all company brands with a focus on effectively allocating resources across the marketing spectrum to accomplish annual business goals. Develop a framework for understanding consumer choices that aligns business strategy with market opportunities and strategic capabilities. You will also:
* Formulate and direct the overall marketing, direct response and advertising strategic plan, establishing annual revenue, marketing spending and gross profit objectives for company brands.
* Establish and monitor key metrics that address brand health and viability and consumer insight. Monitor and evaluate the effectiveness of marketing campaigns. Report results to other members of the executive team.
* Oversee development of direct response initiatives, print and online promotions, including email campaigns, ad campaigns, banner ads, landing pages, direct mail campaigns, search engine campaigns, etc.
* Develop a framework for understanding consumer behavior and segmentation that establishes a foundation for marketing planning and leadership in our business category.
* Oversee advertising functions including alternative and traditional media planning, buying, production and creative development. Provide strategic creative leadership to increase the effectiveness of our marketing campaigns.
* Partner with technology to ensure product features are aligned with brand promise and customer experience.
* Oversee the planning and execution of customer experience initiatives that increase conversion, retention, monthly average paid membership, and reduce churn.
* Establish processes to facilitate effective communications between marketing and other functional internal partners including customer service, human resources, finance, and technology.
* Oversee all branding activity; continuously strengthen company brands to accomplish leadership positions in all markets and segments in which we compete.
* Build a talented and motivated marketing and advertising team capable of achieving the company’s vision while reaching and exceeding annual revenue and profit objectives.
* Continuously improve department-related programs, policies, processes and procedures.

You may be our ideal match if you are a(n):
* Marketing Graduate with at least 15 years marketing management experience including a strong background in direct response marketing, alternative media and brand management.
* Successful marketing leader and mentor for at least the last 10 years
* Proven professional as it relates to online design, including full knowledge of all relevant tools, online environments, and current web standards
* Change management specialist with the ability to manage in a dynamic environment and handle resistance to change
* Strategic and senior executive able to work with entrepreneurs and be a key contributor on the executive team
* Operational excellence professional with the ability to improve processes and find efficiencies
* Highly flexible individual that can manage paradox and be adaptable
* Expert and creative problem solver