Are you a leader in the field of SEM (Search Engine Marketing) and passionate about results? Do you know the power of web analytics and want the opportunity to leverage it?

We are an online vacation provider based in Vancouver that helps people plan and book holidays to many destinations including Whistler, Banff, and the Virgin Islands. We have a strong web presence for the destinations we represent and are now looking for someone to bring us to the next level. The ideal candidate has probably (but not necessarily) worked for an ad agency, or a larger organization and wants true independence and autonomy in making SEO decisions and wants a manager who will back him/her (and the data) up.

We are a young company of less than 15 employees that strives to be the most progressive travel option in the industry. We are constantly improving our guest experience by finding new ways to connect people with their dream vacations both on line and with our agents. Our office is located in the Kitsilano area of Vancouver, close to the beach, excellent restaurants, organic markets, yoga studios and that quality west-coast lifestyle.

Responsibilities:
* Capture and leverage web analytics for customer acquisition, retention, and relationship marketing.
* Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition and bounce rates.
* Perform in-depth analysis of current and historical customer data. Develop behavior insights and recommend changes to our websites and customer programs.
* Manage the analysis of website data, and the development of tools and reports to monitor the key metrics that report on website performance.
* Prepare and/or present business presentations and dashboards for company directors on key business metrics and trending.
* Manage and analyze (Pay-Per-Click) PPC campaigns
* Stay current with all search industry developments and best practices.
* Finding and purchasing quality links for our network of websites.
* Ensuring our websites stay relevant for our chosen keywords.
* Recommending and implementing SEM, SEO and conversion strategies as they relate to our business.
* Creating experiments and A/B testing for optimal results.

Experience:
* Exceptional analytical, quantitative, and critical thinking skills.
* Strong communication skills, including the ability to present detailed reports and dashboards to company directors.
* Strong task oriented discipline.
* A proven track record in SEM with top listings in SERPs
* Experience in marketing analysis, including strong understanding of online measurement systems
* Experience with, and a strong understanding of, Google Analytics and Website Optimizer
* A thorough understanding of LPO (Landing Page Optimization)
* Basic knowledge of .php and .html
* Basic design skills in Photoshop or similar programs

If all of this sounds like a pretty good opportunity we invite you to apply with a resume and cover letter today.