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Senior Vice President, Marketing and Corporate (with SEO) - Vision Critical (visioncritical.com)
| Company: | Vision Critical (visioncritical.com) |
| Contact Name: | Kathy Enros |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
Vision Critical is the world’s leader in providing the technology and knowledge to help companies better understand their own customers. Our sister company, Angus Reid Strategies(tm) is a group of the best and brightest thinkers that help organizations answer the big questions using the latest technology and market research techniques. For clients this means a new freedom to engage consumers and for respondents it’s about being emancipated from the tedium and confines of traditional survey research. The organization is led by Angus Reid, who for over 30 years has worked with public and private sector organizations throughout North America.
Our marquee clients include top 500 companies within their industries: MuchMusic, Nestle, Indigo, Stop & Shop, Bloomingdales and Sirius Satellite Radio. Our technology has been awarded Microsoft Gold Certification and talked about in business magazines like Fast Company and Vancouver Magazine. We’ve become the world leaders in interactive research but we didn’t get there without good people. Are you one of them? Our growth has created an opportunity for a:
Senior Vice President, Marketing and Corporate Communications
Vancouver
The Senior Vice President of Marketing and Corporate Communications will be responsible for marketing, communication and media relations efforts for all of our products, services and brands. This is a rare opportunity to lead the marketing strategy for a high-tech and consulting services hybrid organization. Partnering with senior level internal clients, you will play a key role in driving both product and services revenue targets across multichannel marketing initiatives. Key areas of responsibility include:
*Create lead generations through powerful marketing efforts including eDMs, advertising, product launches, etc.
*Manage all global media relations, with a North American focus
*Ensure a strong web presence and SEO
*Develop and execute of a global marketing and communication plans
*Oversee corporate communications including the annual report and internal communication efforts
*Along with the senior leadership team, lead all company branding
*Deliver industry-leading in-house creative services
*Provide compelling writing for press releases, case studies, copy and the web
*Support the Sales division with sell sheets, presentations, demos, etc.
*Manage the CRM
*Provide strategic, motivating leadership for the marketing and creative teams, inspiring them to take things to the next level
*Partner with our client service teams to set strategy and ensure a high level of client communications
*Lead new media efforts including website design, webinars and podcasts
The ideal candidate is a leader in their field with a minimum 7 years of experience leading a global marketing and communication team for a services and/or technology organization. You have proven experience with a high-growth, dynamic organization and your efforts have contributed to their success. You are a well-respected leader that consistently exhibits diplomacy and tact, and is able to excel utilizing limited resources in short time frames. In addition, the SVP of Marketing and Communications will establish solid internal processes yet be pragmatic in their implementation.
Most recently, Vision Critical Ranked as one of BC’s Top 50 Employers for 2009 and the Fifth Fastest Growing Technology Company in the Deloitte Technology Fast 50. If you think culture is more than something found in yoghurt, we invite you to apply online at www.visioncritical.com or www.angusreidstrategies.com or email your resume in PDF format to careers@visioncritical.com, attention Kathy Enros.






